This presentation discusses why and how the Internet matters to small business and reviews statistics and findings on how small businesses are currently using the Internet and what they need to do to increase adoption.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Leveraging Broadband to Grow Your Small Business
1. Leveraging Broadband for Your Business
33
Presentation for: Newark Tech Week
Presented by: Rania Kort
November 7, 2013
The NJ State Broadband Initiative
2. About the State Broadband Initiative
• Why and How the Internet Matters to Small Business
• Why and How the Internet Matters at the National
and Global level
• How Are Small Businesses Leveraging the Internet Today?
• What Do Small Businesses Need to Increase Adoption?
• Adoption Barriers
• How we are addressing those barriers
• The Internet Adoption Workshop Series
• Next Steps
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The New Jersey State Broadband Initiative
3. About the State Broadband Initiative
Background
Federally funded grant awarded by the National Telecommunications
Information Administration (NTIA)
New Jersey Office of Information Technology was awarded the grant, which
goes through January 2015
Small
Business
Program
Mission
Goal
To build awareness of the importance of the internet for small business growth
To better understand the Internet needs of small businesses in NJ
To provide technical assistance and educational resources
Support economic growth, global competitiveness and job creation
Foster communication and collaboration statewide with
organizations that support small businesses
Help formalize a program and plan to help small businesses
increase internet adoption
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The New Jersey State Broadband Initiative
4. Partner
“…. to retain, attract and grow businesses and
enhance small and minority business capacity …. “
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The New Jersey State Broadband Initiative
6. Why it Matters for Small Businesses
to be Online
The New Jersey State Broadband Initiative
7. Why It Matters for Small Businesses to be Online
1 It is where buyers go
…. to find businesses
…. make buying decisions
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The New Jersey State Broadband Initiative
….and make
purchases
8. Why the Internet Matters to Small Business
Research
Buying
Decisions
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The New Jersey State Broadband Initiative
9. Why the Internet Matters to Small Business
85% use it to find LOCAL businesses
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The New Jersey State Broadband Initiative
10. General Use of Broadband for Small Business
2.
•
•
•
It enables small businesses to use it in all areas of their
business:
Planning
•
Market Research
•
Obtaining Competitive Intelligence Online
•
Identifying Customer Needs
•
Marketing, Sales and Customer Service
•
Online Marketing and Lead Generation
•
E-commerce
•
Bidding on Contracts Online
•
Global and Instantaneous Exposure to Markets
•
Online Support Services
•
Customer Communication
Finance/ Investing
•
Online Billing
•
Electronic Credit Checks
•
Electronic Payments
•
Streamlined Accounts Payable
•
Support of “Green” Operations
•
Sourcing and Partnering
•
Advertising Job Openings Online
•
Accepting Job Applicants Online
•
Search Online for Specific Talent
•
Creative Employment Compensation
•
Remote Working Arrangements
•
Qualifying Strategic Partnering
Operations
•
Online Purchasing
•
Virtual Inventory and Online Inventory Management
•
Online Collaboration Across Supply Chain
•
Support of “Green” Operations
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The New Jersey State Broadband Initiative
11. Why the Internet Matters to Small Business
3.
It is a platform for innovation
that is at the center of a business ecosystem
Increases market access
ability to compete
locally and globally
Increases
effectiveness
Marketing
Strategy
Sales
Innovation
Products/
Solutions
Reduces costs
Service
& Support
Fulfillment/
Operations
More efficient
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The New Jersey State Broadband Initiative
12. Why the Internet Matters to Small Business
Small businesses that are NOT using it
are not only losing many opportunities to grow,
but are risking losing their business
…. to competitors who are leveraging its power.
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The New Jersey State Broadband Initiative
13. Broadband Goals at the National Level
The New Jersey State Broadband Initiative
14. The National Broadband Plan
Leveraging the Power of the Internet
is included in
the national economic goals
as a initiative for :
advancing global competitiveness
creating jobs
stimulating innovation
And since small businesses are considered a significant contributor to the economy,
• funding and technical assistance programs are focused
to help deepen their skills on how to adopt and leverage the Internet
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The New Jersey State Broadband Initiative
15. The National Broadband Plan
National Broadband Goals
1. 100 million US homes to have access to affordable broadband
at 100mb/sec
2. US to lead the world in mobile innovation with fastest most
extensive networks
3. Every American to have affordable access to robust service
and the skills to subscribe
4. Every community to have affordable access to at least 1
gigabit/sec broadband service
5. Every first responder to have access to a nationwide wireless
interoperable broadband public safety network
6. America to lead in the clean energy economy and for every
American to have the ability to track and manage their realtime energy consumption
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The New Jersey State Broadband Initiative
16. How Are Small Businesses
Leveraging the Internet Today?
The New Jersey State Broadband Initiative
17. How are Small Businesses Leveraging the Internet Today?
“ Many small business owners
are still not adopting internet marketing approaches
and modern technology. “
Big
adoption
gap in
leveraging
technology
to grow
100
80
60
40
20
0
Yes
No
Source:
http://www.yodle.net/files/smb-sentiment-report.pdf
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The New Jersey State Broadband Initiative
18. How are Small Businesses Leveraging the Internet Today?
#1 Concern
How to Find New Customers
#1
#3 Concern
#3
How to Keep Existing Ones
Source:
http://www.yodle.net/files/smb-sentiment-report.pdf
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The New Jersey State Broadband Initiative
Finding
New
Customers
4
Keeping
Current
Customers
#2
Affording
Benefits
Top
concerns
#4
Keeping up
with the
expenses
19. How are Small Businesses Leveraging the Internet Today?
Most are putting little or no money
into getting customers
23%
38%
Do not spend
$ on marketing
~ $3000 /yr
Are investing
~ $3000$6000 /yr
21%
18%
And more than half (56%) do not measure the results of their marketing programs
Source:
http://www.yodle.net/files/smb-sentiment-report.pdf
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The New Jersey State Broadband Initiative
20. How are Small Businesses Leveraging the Internet Today?
The Internet is the vehicle that can address
the top concern for small businesses
but small businesses are still struggling
trying to figure out how to adopt it.
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The New Jersey State Broadband Initiative
21. What Do Small Businesses
Need to Increase Adoption?
The New Jersey State Broadband Initiative
22. Internet Adoption Barriers
NJ Small Businesses
According to a survey we conducted with NJ small businesses,
the top 3 barriers that are keeping small businesses from
leveraging the Internet
Lack of knowledge
Lack of time
- Lack of resources
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The New Jersey State Broadband Initiative
23. Using the Internet to Compete and Grow
How we are helping address the barriers
Adopt
Internet
Marketing
Plan
Identifying
Planning
Your
Internet
Technical
Assistance
Business
Strategy
Interview
on the
Newark
Small
Business
Show
Possible
Funding
Options Share/Reinforce
Graduates| Online
Present
Awareness
Training
Finding and partnering with organizations that support small businesses
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The New Jersey State Broadband Initiative
SMALL BUSINESS
Small Business
Advisory Council
24. Using the Internet to Compete and Grow
The Internet Adoption Workshop Series
A comprehensive overview of how you can use the Internet to grow your business
1. Learn the difference between having a website
and having a website that brings in leads & sales
2. Learn what tools and platforms exist to expose, promote, and advertise your business
3. Learn how to select competitive keywords for your business and where to use them
4. Learn the strategies and tools for getting you to the top of the search engines
5. Learn the tools to create credibility and exposure in your market on an on-going basis
6. Learn how to deliver a compelling marketing message through Internet-enabled technologies
7. Learn innovative ways to leverage the internet to package our products and service customers
The New Jersey State Broadband Initiative
25. Using the Internet to Compete and Grow
The Internet Adoption Workshop Series
4
3
2
1
Online
Advertising
Mobile
Marketing
Search Engines
Directories,
Platforms &
Marketplaces
5
Content /
Video
Marketing
Social Media
and Email
Marketing
Ecommerce
Website
Internet
Strategies
and Tools
• 1 session/ week for 8 weeks
• Sessions will be on Tue/Sat
• Homework
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The New Jersey State Broadband Initiative
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Internet
Marketing
Plan
7
8
First Program to Start
in January- February 2014
26. Available Programs to Increase Adoption
(available to low income households and qualified families)
>> Some of the Adoption Programs
o Connect2Compete Program
o EveryoneOn Program
o Lifeline Universal Service
o OneEconomy
o Connected Nation
o FreedomPop
o Internet Essentials
o Computers For Youth
Technical assistance, location advisory, incentive analysis, grants or assistance
with crowdlending or crowdsourcing campaigns may be available through
BCDC for qualified candidates
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The New Jersey State Broadband Initiative
28. Next Steps
If you are interested in the
program
First Name:
Last Name:
Email:
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small business show
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Industry
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The New Jersey State Broadband Initiative