2. Social
Network
Analysis

3. no…

4. not those
social networks

5. but the real life social networks that
exist all around us

6. using powerful statistics,
we can learn a lot of often
unseen things about
what’s going on in those
social networks

7. imagine what that could mean for journalism

8. can’t?

9. well, we’ll give you
a pretty basic
example

10. Imagine…

11. you’re at a city
council meeting

12. and the mayor
doesn’t
seem all that
happy

13. You’re not sure why

14. so

15. you ask…

17. It doesn’t go well

18. it makes you
wonder

21. what’s the
Mayor’s deal?

22. your
D EA D L I N E
approaches

23. so, you go over
your notes

25. it’s slow going
and your
deadline inches
near

29. the mayor’s temper tantrum

30. is a m y s t e r y

32. then

34. you have an idea

35. things were going
well until
XYZ Corp.
came up in the
meeting

36. they wanted permission to build a new factory by the river, but the council said no

37. the
XZY Corp.
mayor

38. but nothing (at least that you can see) ties them together

39. the
XZY Corp.
mayor

40. so, you start with what you know about the mayor
and make a graph of his social network

41. XZY
Corp.
the city
council
the
the
mayor’s
mayor wife
the
mayor’s
son

42. that’s a good start, but it still doesn’t explain the mayor’s reaction

44. then, you remember the mayor’s brother-in-law

45. XZY
Corp.
the city
council
the
mayor’s
brother
-in-law
the
mayor
the
mayor’s
wife
the
mayor’s
son

46. he’s the city’s richest businessman

47. Company Company Company Company Company
A B C D E
XZY
Corp.
the
mayor’s
brother
-in-law
the
the city the
mayor’s
mayor
council wife
the
mayor’s
son

48. but still, that doesn’t explain things

49. Why was the mayor
so upset?

50. you look at the Mayor’s social network

51. and
do
some
analysis

52. ij ji

53. the results are surprising … they tell you

54. that the
brother-in-law
is more important to
this story than
you thought

55. XZY
Corp.
Company Company Company Company Company
A B C D E
the
mayor’s
brother-
in-law
the
the city the
mayor’s
mayor
council wife
the
mayor’s
son

56. tada!!

57. suddenly, it all
makes sense
you celebrate!
a break through!

58. let us explain …
after focusing on the
brother-in-law

59. and after digging through
some SEC documents

61. Company XYZ
E Corp.
you learn that Company E is the majority
shareholder of XYZ Corp.

62. Company
E
and…
that the Mayor’s wife
holds 49 percent of
Company E’s stock
the (her brother’s company)
mayor’s
wife

63. XZY
Company Company Company Company Company
A B C D E
Corp.
the
mayor’s
brother-
in-law
the
the city the
mayor’s
mayor
council wife
the
mayor’s
son

64. so

65. When the city council said no to
XYZ Corp. …

66. $$$
They lost

67. And so did Company E

68. which means

69. so did the mayor’s wife

70. which means

71. so did the mayor

72. You write a story saying that
it was all about the money

74. and come election day

75. the voters say goodbye to the mayor

76. your editor loves you

78. and you win an award for your watchdog reporting

80. all thanks to the power of
Social Network Analysis

81. pretty cool, yeah?

82. visit http://connectifyed.com