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Work Life Innovations

 Bas Boorsma
  Director, Internet Business Solutions Group, Cisco
 Tony Kim
  Senior Manager, Public Sector–Asia Pacific,
  Internet Business Solutions Group, Cisco
 Mark de Kruijk
  Director City Program, “Amsterdam Topstad”
Work Life Innovations
WorkLife Innovation Examples in Amsterdam

                    Bas Boorsma
       Internet Business Solutions Group, Cisco
A Day in the Life of Jodie

          Today, Jodie will
          work Smart...




                             3
www.w-smartwork.nl




                     4
www.w-smartwork.nl
                     5
6
7
Work Life Innovations
Urban Innovation Examples in Korea

                   Tony Kim
    Internet Business Solutions Group, Cisco
On-going Change Drivers
      Internet & Green                     Digital convergence and                 Enterprise City as a Smart
         Life Fusion                            Smart Phones                        Urban Service Provider




 Green of IT -> Green by IT                Explosion of Smart Phones              Lessons learned from Digital
 Core of Green Growth                       Users                                   City Development –
                                            Anytime and Anywhere                    “Profitable Business Model
 Industrialization of Urban
                                             Mobile Urban Services                   for Sustainable Urban
  Services for Green Life                                                            Services Operation”
  Revolution                                80% of Ultra Broadband
                                             Users will be Smart Phone              Freemium-based Smart
 Mobile Ultra (10G)
                                             Users by 2013                           Connected Urban Services
  Broadband Info Highway by                                                          Platform
  2012


Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3

                                                            1/3
Freemium Personal Life Assistant –
Busan Green u-City Service Model

                          Energy &       City
                  Carbon Dashboard       Operation KPIs
                                                                                          City-wide Freemium
              Busan Personal Green Life Assistant
                                                                                    Smart Connected Urban Services

                    Freemium Service Platform
Transport         Buildings        Facilities         Hospitals      Academias

CRP (City Resources Planning) Systems
     Green u-City Government Cloud (Video-enabled Public Services)

                           Public Safety & Security                               Smart Phones         IP TV / Touch Screens
Personal Work        Personal Energy
  Assistant             Assistant                    Legacy Busan Systems
Personal Travel     Personal Education             E-Gov                ITS
   Assistant            Assistant
Personal Health     Personal Logistics
                                                Port/Logistics    Mobile Busan
   Assistant            Assistant

                                                                                                              Desktop and
                        Next Gen Broadband                                             In-Home,                 Laptop
  Generational broadband approaches through to high bandwidth visual networking     In-City Displays


                                                                      2/3
A DAY IN A LIFE with Personal Life Assistant
                                         AM 08:30
             AM 07:30                    Enter into my Smart Office
         Arrive at Smart             3   by using Eco-Card
     2   Community Center by             embedded in Smart Phone
                                                                        4    PM 12:00
         Green u-Bike over the                                         After lunch, go to the
         hill with ease                                                Smart Community
                                                                       Hub through Smart
                                                                       Transit Station



                                                                            5 PM 3:30
     AM 07:00
    Healthy start by connecting                                         Personal Health
1                                                                       Management by
    Yoga school though Home TP           Citizen-centric                Mobile Clinic in link
                                          Green Life                    with Wave 2 Wibro
                                          Innovation                    Service



                                                                 PM 5:30
                PM 8:30                                         Go to the new
                                                           6    restaurant guided by
               Check my personal
         7     carbon footprint at                              Mobile AR Tour
               Home though IP TV                                Service

                                                    3/3

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Work Life Innovation: Cisco Pavilion Showcase Session, 18th June 2010

  • 1. Work Life Innovations  Bas Boorsma Director, Internet Business Solutions Group, Cisco  Tony Kim Senior Manager, Public Sector–Asia Pacific, Internet Business Solutions Group, Cisco  Mark de Kruijk Director City Program, “Amsterdam Topstad”
  • 2. Work Life Innovations WorkLife Innovation Examples in Amsterdam Bas Boorsma Internet Business Solutions Group, Cisco
  • 3. A Day in the Life of Jodie Today, Jodie will work Smart... 3
  • 6. 6
  • 7. 7
  • 8. Work Life Innovations Urban Innovation Examples in Korea Tony Kim Internet Business Solutions Group, Cisco
  • 9. On-going Change Drivers Internet & Green Digital convergence and Enterprise City as a Smart Life Fusion Smart Phones Urban Service Provider  Green of IT -> Green by IT  Explosion of Smart Phones  Lessons learned from Digital  Core of Green Growth Users City Development –  Anytime and Anywhere “Profitable Business Model  Industrialization of Urban Mobile Urban Services for Sustainable Urban Services for Green Life Services Operation” Revolution  80% of Ultra Broadband Users will be Smart Phone  Freemium-based Smart  Mobile Ultra (10G) Users by 2013 Connected Urban Services Broadband Info Highway by Platform 2012 Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3 1/3
  • 10. Freemium Personal Life Assistant – Busan Green u-City Service Model Energy & City Carbon Dashboard Operation KPIs City-wide Freemium Busan Personal Green Life Assistant Smart Connected Urban Services Freemium Service Platform Transport Buildings Facilities Hospitals Academias CRP (City Resources Planning) Systems Green u-City Government Cloud (Video-enabled Public Services) Public Safety & Security Smart Phones IP TV / Touch Screens Personal Work Personal Energy Assistant Assistant Legacy Busan Systems Personal Travel Personal Education E-Gov ITS Assistant Assistant Personal Health Personal Logistics Port/Logistics Mobile Busan Assistant Assistant Desktop and Next Gen Broadband In-Home, Laptop Generational broadband approaches through to high bandwidth visual networking In-City Displays 2/3
  • 11. A DAY IN A LIFE with Personal Life Assistant AM 08:30 AM 07:30 Enter into my Smart Office Arrive at Smart 3 by using Eco-Card 2 Community Center by embedded in Smart Phone 4 PM 12:00 Green u-Bike over the After lunch, go to the hill with ease Smart Community Hub through Smart Transit Station 5 PM 3:30 AM 07:00 Healthy start by connecting Personal Health 1 Management by Yoga school though Home TP Citizen-centric Mobile Clinic in link Green Life with Wave 2 Wibro Innovation Service PM 5:30 PM 8:30 Go to the new 6 restaurant guided by Check my personal 7 carbon footprint at Mobile AR Tour Home though IP TV Service 3/3