What does Social Media think of Amazon Kindle Fire announcement?

1. Amazon Kindle Fire’s Sentiments
from Social Media?
R. Paul Singh
rps@socialnuggets.net

2. AGENDA
• Likely competitors of Amazon Kindle Fire
• Missing features of Amazon Kindle Fire
• Intent to Purchase for Amazon Kindle Fire
• Silk Browser
• Sources
• SocialNuggets Technology & Offering
• Summary
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3. Who are the most likely competitors for Amazon
Kindle Fire Tablet?
Source: Twitter & Blogs using technology from www.socialnuggets.net
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4. Who are the most likely competitors for Amazon Kindle Fire?
• Of the sample discussing Kindle Fire Competition, 48% people think
Amazon Kindle Fire will compete with Apple Tablets while 51% think
it will compete with other Tablets
• Samples of posts thinking it competes with other Tablets
• Kindle Fire may force Android tablet makers to cut prices
• Nice..Amazon goes for the kill....4 new Kindles(2 with touch)...Kindle Fire is
their answer to Tablets
• Samples of posts thinking it competes with iPad
• Oh my, the new @AmazonKindle is an iPad killer. Can't wait to use it.
• Amazon ignites tablet war with Fire, takes on Apple
• Price was the most overwhelming reason mentioned for its
competitive strength
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5. Which of the missing features of Android Kindle Fire
got most discussions in social media?
Source: Twitter & Blogs using technology from www.socialnuggets.net
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6. Which of the missing features of Android Kindle Fire got most
discussions in social media?
• Of the sample discussing missing features of Kindle Fire, 44% people
think lack of 3G/4G connectivity is a big missing feature while 30%
talked about missing camera, 15% cite lack of Microphone and 12%
discuss the smaller screen size.
• Samples of posts citing lack of 3G
• No 3G for the Fire. I was actually about to preorder, but that stopped me..
• No 3G is a poor choice. No camera/microphone is also perplexing - if only for skype clients
• Samples of posts citing lack of Camera & Microphone & Screen Size
• If theres no web cam It's a piece of shit!
• With no Web cam or mic they will only compete with iPad 1 and they're not gonna win
• No microphone, no camera. Its just another eReader with pretty face Silk browser on it
• Half the screen size of an ipad for half the price. Too small for comics. No 3g. Not a phone. Why
not just wait for the iphone5?
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7. What is Intent to Purchase for Kindle Fire look like in
Social Media?
33.80%
Intent to Purchase
Intent Not to Purchase
66.20%
Source: Twitter & Blogs using technology from www.socialnuggets.net
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8. What is the Intent to Purchase on Amazon Kindle Fire?
• 66% of the people expressing Intent to Purchase said they will buy an
Amazon Kindle Fire and 34% people said they will not buy it
• Samples of posts expressing Intent to Purchase
• @AmazonKindle I want to buy. When can I order?
• i'm getting two one for me and one for my parents for christmas. was thinking about getting
them an iPad but it was pretty pricey, also thought about getting them a Kindle but i didn't think
they wanted JUST an E-Reader. this is perfectly in the middle between the two.
• Samples of posts expressing Intent not to Purchase
• Would never buy one. The screen is WAY too small, and when I can buy a notebook with a 13
inch screen that does everything for 300 bucks, why on earth would I spend 200 on something
that barely surfs the net?
• surprise, surprise -- will NOT be purchasing the Amazon tablet -- SHOCKING 4 this Tech Diva!
(Just wasn't impressed)
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9. How did social media classify Amazon Silk Browser in
Kindle Fire?
Source: Twitter & Blogs using technology from www.socialnuggets.net
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10. How did social media classify Amazon Silk Browser in Kindle
Fire?
• 34% of the people are worried about Privacy concern from Amazon
Silk while 59% mentioned Cloud approach of this browser
• Samples of posts expressing Privacy Concern
• RT @ludovicchabant: So, err, isn't that Amazon Silk Browser the biggest privacy headache ever?
• Amazon's Silk Browser May Not Be Smooth When It Comes to Privacy http://t.co/TqaWipjt
• ViewFrom140: RT @gcluley: The browser in the Amazon Kindle Fire is already ringing privacy
alarm bells http://t.co/kMLk6fys
• Samples of posts on Cloud and innovation
• Amazon Silk browser turns the cloud into your browser's cache. #soundsprettyfast
• Best part of #AmazonFire is the @AmazonSilk browser. Cloud backend to optimize and minimize
round trips+predictive analytics == gamechanger
• RT @robertgaal: Amazon's Silk browser is absolutely fascinating: http://t.co/DaVGARxc (though
the "20 years of no browser innovation" claim is getting old)
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11. Sources Used in Analysis
• Total Posts collected on Sept 28, 2011 used in Analysis – 11,533
• Sources and their Contribution
• Twitter – 10,838
• Comments on Engadget.com – 443
• Comments on Techcrunch – 149
• Comments on NY Times – 98
• Comments on Guardian – 22
• Comments on Time – 3
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12. Technology Overview
Alerts
Vertical
Ontology
Greenplum
NLP based
Text Analytics
Smart + Tagged
Sentiment Data Warehouse
Engine Enriched
Connectors Data
Stream CSV Files
Entities
Sentiments
Topics
Custom Nuggets
Clustering
Focused Harvesting SocialNuggets Engine Data Output
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13. What are SocialNuggets offering?
• Free Portal (For Now)
 Pre-selected Nuggets/Graphs on Smartphones & Tablets updated at 2-4 weeks interval
 Twitter trending topics related to each of the Graphs
• Premium Data Portal – Offered as a SAAS on a monthly basis
 Allow you to derive your own insights such as
 Your brands and products details
 Competitive Intelligence
 Feedback on Product Features like Battery, Pricing, Intent to Buy
 Customer support issues & how your company stacks up
 Data available in various formats
 Data available in Greenplum Data warehouse & can be used by BI products like
Tableau
 Data can be imported into CSV files for input into your SAS or SPSS
 Data can be analyzed via our Flex based portal
 Customization Needs
 Talk to us
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14. Summary
• Amazon Kindle Fire will compete not just with Apple iPad2 but with all
other Tablets with its new price point
• Lack of 3G, Camera and Microphone are big issues that come in the
way of success of Amazon Kindle Fire
• Of the people expressing Intent to Purchase, 66% are overwhelmingly
positive while 34% are negative
• 34% people expressed Privacy concerns from Amazon Silk Browser
while over 60% people appreciated its Cloud, Performance &
Innovativeness
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15. How to contact us?
Thank you!
Contact Info: R. Paul Singh
rps@socialnuggets.net