A slide show showing how to identify keywords and where to use them in your website to increase your chances of getting found by Google.

1. What are Keywords? Mary Thomas Concise Training

2. LEARNING OBJECTIVES What are keywords? How does Google use Keywords How do I identify my Keywords? How do I know what will work? What next?

3. WE WANT TO GET FOUND BY GOOGLE Keywords Link Building (Anchor Text) Images Refreshed Content Page Rank (Google Toolbar) No Broken Links

4. STEP 1 – Create Initial List Create an initial list of all the words that you associate with your business Phrases and terms Plurals Synonyms Misspellings Think like your customers

5. STEP 2 – What have people searched for Past searches http://www.google.com/insights/search/# Needs popular searches Accuracy?

6. STEP 3 – Google AdwordsKeyword Tool https://adwords.google.com/select/KeywordToolExternal Suggests synonyms See how many times your keywords are used to search See the competition for your keywords

7. STEP 4 – Reduce your List of Keywords Group your keywords together by service Start to think in terms of pages Rank your keywords in order of importance

8. STEP 5 – Test Your Keywords Use Google Search to search for your keywords Look at the top 5 sites How do they use the keywords? Title Description Headlines Content URL Identify how you can compete

9. STEP 6 – Look at Source Use View> Source to look at the source of your competitor’s websites How are they using keywords in the meta tags Title Description H1 H2

10. WHERE TO USE KEYWORDS URL No more than 3 hypens 30 – 72 characters Page Title Description Headings (H1 / H2) Content