This document provides an overview of the digital production house Wizard Asia. It summarizes their credentials, services, process, clients and sample projects. The company is an experienced production house in Vietnam that provides web, mobile and interactive development services. It works with international brands and agencies. Wizard has a team of over 50 people and has worked on over 360 digital projects in its 7 years of operation. It provides full-service development including web development, mobile apps, games and more. The document highlights Wizard's process and some of its clients and projects in industries like consumer goods, automotive and technology.

1. DIGITAL PRODUCTION HOUSE
company credentials
www.thewizard.asia
2013
DIGITAL PRODUCTION HOUSE

2. wizard
wiz-ard/ [‘wiz. d]
e
(noun)
someone who is an expert at digital production and/or who has great ability in problem solving

3. Agenda
about us
what we do
how we do it
who we do it for
why WIZARD
our work
whats next?
1
2
3
4
5
6
7

4. about us
a technical production partner for agencies & production houses

5. An experienced production house for web, mobile and interactive development based in Ho Chi Minh City, Vietnam.
International brands
Creative agenciesAds agencies Production house
Wizard is active since 2006 and hosts a team of developers with varied educational and technical skills and proven
track record with international brands & advertising agencies

6. a member of CLIMAX GROUP
A leading interactive marketing communication group in Vietnam

7. A leading interactive marketing communication group in Vietnam
a member of CLIMAX GROUP
DIGITAL
MARKETING
REPUTATION
MARKETING
PERFORMANCE
MARKETING
TRAINING
CENTER
ONLINE GAME
PUBLISHER
DIGITAL
PRODUCTION
Website
Game & Application
Video & presentation
3D & Motion graphics
CMS
Augmented reality
Out-Of-Home

8. The numbers that we are proud of
at a glance
digital products
built in 7 years
360
on going clients
50+
repeat clients
83%
new business
from referrals
90%

9. The numbers that you may or may not know about us
at a glance
team members
50+
coffee cups
served everyday
30+
love to work in
flexi-time office
100%
prefer beer
to wine
62%

10. what we do
a total solution provider

11. Web development
Web advertising development
Games
Software applications
Mobile applications
Social media applications
E-business and E-commerce
...and many more
we do everything you would expect,
We are a total solution provider,
we will unravel the most
complicated problems and provide
you with quality solutions.
We believe that nothing is impossible
and probably a whole lot more.

12. how we do it
an international - standard process

13. a high attention to details,
every step of the way.
1
discover
GOALS & REQUIREMENTS
RESEARCH & SOLUTION
PLANNING
2
design
IDEA & INTERACTION FLOW
WIREFRAME & UX
UI SPECIFICATION & DESIGN
3
build
ARCHITECTURE
DEVELOPMENT PLAN
FRONT-END DEVELOPMENT
BACK-END DEVELOPMENT
INTEGRATION
4
deploy
LAUNCHING PLAN
QA & TESTING
BUGS FIXING
5
improve
ANALYTICS
IMPROVEMENTS
ONGOING SUPPORT

14. discover
Goals & requirements Ÿ Research & solution Ÿ Planning
INPUT
Client brief
1
At the initial stage of a project, we start discovery phase with a clearly developed brief from client.
The goal of Discovery phase is to understand clients goals & requirements, then establish a solid project plan to
archive it.
Good research leads to intelligent solution that fits client’s needs. We love meeting with client to talk about their
business & to answer the following key questions:
• What are we doing?
• Why are we doing it?
• What does the client need and expect from the product?
• How does it map to our clients' and their customers' need?
With clear understanding of client brief, our cross-discipline team work together to provide the best solution then
develop an solid project plan to meet budgets and timelines
OUTPUT
Solution
Project plan
SUPPORTED DOCUMENTS
Client brief form
Timeline
Quotation

15. design
Idea & interaction flow Ÿ Wireframes & UX Ÿ UI specification & design
INPUT
Solution
User behaviors
Client feedbacks
2
We strive to build something beautiful.
Beautiful product need creative idea to bring the solution to life. We believe big ideas are always around. We do
brain-storming to find the ideas that connect the way we present data & the way users interact with it.
Next the information architecture, product features & user flow are designed, called “interaction flow”. Then,
interfaces are sketched, wireframes created based on interaction flow & user experience.
Then, Art & UX experts collaborate closely to transform production ideas & wireframes into compelling visuals that
will be presented to the client for review and approval.
Once we have the client’s approval on our wireframes and design concept, we produce all screens necessary for the
UI. This is a huge work & require meticulousness in each detail to create the final lovely look over (screens,
graphics, and UI elements for the project).
OUTPUT
Production idea & Design
Final layouts
SUPPORTED DOCUMENTS
Production brief
Idea presentation
Interaction flow & wireframe

16. build
Architecture Ÿ Dev’t plan Ÿ Front-end dev’t Ÿ Back-end dev’t Ÿ Integration
INPUT
Interaction flow &
layout design
Product specification
3
We understand that every successful product needs a well thought-out flow, so we always start with analyzing
& planning everything that may affect stability and productivity:
• Technical specifications and requirements (established in design phase)
• Establish user experience & measurement goals
• Choose the right technologies
• Plan resources accordingly: developers, technical assets & document
This development plan is managed in a highly visible way so that client can easily manage the working status & the
timing. Mention how? This ensures we can deliver everything to the client on time and up to our quality standards.
Then, we gather all resources to build module by module, from front-end to back-end. Every module & product will be
integrated into a single, reliable product. At the same time, our design team examines every aspect of the developed
interface to see if any improvements or tweaks are necessary.
OUTPUT
Production plan
Periodic reports
Alpha version
SUPPORTED DOCUMENTS
Production brief
Production plan
Daily/ weekly reports

17. deploy
Launching plan Ÿ QA & testing Ÿ Bugs fixing
INPUT
Alpha version
Product specification
Client feedback
4
Launching a product can be as challenging as developing it. We assist our clients throughout the process of
launching a product to make sure everything run smoothly
That’s why we try the best effort to take quality assurance seriously.
• Scrutinize every pixel that our designers create.
• Actively seek out and fix bugs as we release work-in-progress versions.
• Continuously test the front-end and back-end together.
• Document every issue we find – then we fix them and provide the necessary reports.
After the beta version is launched & presented to client, we use a process to finalize the product: discuss, improve,
test, usage reports continuously until clients happy to approve & release the product.
OUTPUT
Beta version
Official version
QA report
SUPPORTED DOCUMENTS
Deployment plan
QA checklist & report

18. improve
Analytics Ÿ Improvements Ÿ Ongoing support
INPUT
Consumer usage
Client feedbacks
5
There is always something to evaluate, fine-tune, optimize & learn. That’s why we always stay around to offer
assistance to client after launching a project.
By integrate advanced analytics systems in our product, we can analyzing the habits and response from the
audiences, then optimize the experience with idea, design and continued development.
We’re always beside for the long-term relationship.
OUTPUT
Analysis report
Optimization plan
SUPPORTED DOCUMENTS
User analytic report

19. who we do it for
we work with partners to create value for brands

20. we work with
to create value for
CLIMAX

21. why Wizard
the benefits of partnering with us

22. Robust guarantees,
service agreements
and a helpdesk
Cost & operational
efficiency
Experiences in
working with
international brands &
advertising agencies
Manage projects in
a highly visible way,
reduce technical risk
and project delays
We are experts in
technical side of digital
projects, produce to a
very high spec
Love long-term
relationships & evolve
to get better

23. our work
from microsites to mind-blowing campaign

24. Nestlé | 100 years presence in Vietnam
Website production | Ipad & Iphone application
visit site download app
Background: Nestlé wants to be perceived as a brand
that embraces Vietnamese culture with dignity and
respect
Solution: provide consumers a lively experience with a
website illustrating the society scene during the last
100 years. The artwork could be changed due to
periods of time, at each point, audience could see the
movements of culture, society along the history
through beautiful visualization.
In addition to keep visitors hooked to the campaign, we
celebrated lucky draw to win daily prizes and opened
quiz about Vietnamese habits/customs to build more
interactive activities.
Impact: the website & application creating a big buzz
in society:
• 1,281,225 total visits in 100 days
• highest traffic in a day: 50,000 visits
• visitors stay average 3.06 minutes on site
• 45,000+ registered members
more info >

25. Microsoft | Windows 8 launching
Website production: pre-order, contest
visit site
Background: In Vietnam, Windows recently it is no
longer seen as innovative and stylish anymore.
On the release of Windows 8, Microsoft wants to
convey the new message: "Windows 8 is the
breakthrough operating system with new features that
can be used not only for PC’s but also for other devices
such as smart phones and tablets."
Solution: The best way to tell customers about a new
product is to let them experience and talk about it. We
worked on a micro-site imitating Windows 8 operating
system with blocks of amazing mono colors.
Besides that, we also encouraged visitors to pre-order
Windows 8-powered devices & gave them chances to
share what they think about Windows 8 through mini
contest “The 8 greatest surprising experiences”.
Impact: The website attracted 455,468 visits with
average 01:25 minutes on site. The contest inspired
7,691 contestants to share their thoughts with 457
pre-ordered products.
more info >

26. Bluestone | Virtual cook – real meal
Website production | Viral clip production
visit site view clip
Background: With mission of helping housewives have
more time to enjoy life, BlueStone asked us to create
highly interactive tools to let audience experience the
products to full extent.
Solution: We wanted to create a platform to maximize
consumers’ virtual interaction and engagement with
products’ functions.
On that purpose, we came up with a Big idea - an online
kitchen where visitors can feel free to enjoy cooking!
For the first time, people can taste what they virtually
cooked.
Impact: In the first 6 weeks: the website attracted
125,731 unique visitors to spend average 2,8 minutes
on interactive activities; 2,104 meals was delivered
Moreover, 315,846 is the number of views for the viral
clip.
more info >

27. Honda | CR-V 2013 launching
Website production
visit site
Background: To support the launch of Honda CR-V
2013, Honda asked us to create something striking and
trendy with updated design advances.
Solution: A website introducing all cars’ features in
interactive ways with exciting themed journey was our
final decision.
We impressed viewers step by step with hand sketching
of CR-V was completed partially during teasing week to
inspire viewers with nice angles of the car. And then,
we came up with the CRV journey at the launching day,
users could explore optimal features of the car.
By utilizing Parallax & Vertical Scrolling, Responsive &
Adaptive Web Design and HTML5, we created the micro-
site with faster loading time and smooth effects that
people could really enjoy.
Impact: The website attracted 235,468 quality visits
with average 03:25 minutes on site to discover the car
features.
more info >

28. Samsung | Beauty from silk
Website production
visit site
Background: In 2009, Samsung released their next
washing machine generation named Elegance. With 2
new breakthrough features: Air wash and Diamond
drum, the products could help housewives take care of
premium costumes (vest, silky dress,..) with ease.
Solution: 3D World Of High Class Living Style. We made
a micro-site leveraging from silk - the most beautiful of
textile fibers symbolizing luxury world.
Visitors could interact with real celebrity on microsite to
visit the silk world through scenes of house, office,
shopping center, bar and studio.
The full screen background with 3D visualization could
bring out a down-to-earth feeling to visitors.
Impact: The website attracted 245,478 visits with
average 03:20 minutes on site. The contest inspired
3,608 contestants to share their photos.
more info >

29. Samsung | Simple happiness
Website production
visit site
Background: With the mission of bringing ease and
comforts to life through household products, Samsung
wanted to create a beautiful world where all people can
live happily together.
Solution: Getting the idea, we came up with a solution
that meets client's requirement - The Simple Happiness
Project. On the microsite, we focused on portraying
from out-door to in-house activities, to give audience a
full view of perfect world.
Impact: In the first 6 weeks of the campaign, the
website engaged 125,731 unique visitors to spend
average 3 :25 minutes on website. 1,841 is the number
of submitted posts joining the contest.
more info >

30. Oishi Pillows | Paint your dream
Website production
visit site
Background: On the release of Pillows, Oishi believed
that everyone has their dream, and sharing to ones who
have dreams in common is happiness. They asked us
built a microsite to engage users (teenagers from 12-16
years old) come and share their dreams.
Solution: We created a “dreamy land” that let users join
the dream world inside a pillow with activities to
maximize engagement of users when they joined the
campaign: drawing & photo contest; Game; Horoscope...
Impact: the website received a big support from
teenagers, they willing to discover many page’s
activities, and return to explore more and more:
• 256,083 visits
• 33,727 contestants for photo & drawing contest
• 00:03.32 average time on site
• 5.94 pages/visit

31. Castrol Vietnam
Cooperate website production
view case

32. Kohler
Cooperate website production: Region | Vietnam
visit site visit site

33. Rexona | I’m confident
Online contest | Game | Application

34. Tiger Crystal | Crystal X’mas ‘10
Online contest | Game | Application

35. Mobile application
Smartphone & tablet application
Tiger Crystal App Belvedere Game Dulux Game

36. what’s next
we look forward to working with you

37. Wizard Asia Co., Ltd.
232 Cao Thang Str., Ward 7, 3rd Dist, HCMC, Vietnam
Phone +84-8 6259 3838
Fax +84-8 6265 4838
Email hello@thewizard.asia
together we can make big things
happen