Evento realizado no Teatro Cetip, em 30/08/2016.

1. geolocationAndre Ferraz

2. in Brazil
57,8 smartphones
millions
eMarketer 2015

3. should be mobile
12% - 20%
from the total budget
SMOX Study Mobile Marketing Association 2016

4. in Brazil
2,7%
is the reality
eMarketer 2016

5. desktopmobile

7. mobile
changing_
technology is

8. who

9. who when

10. who when how

11. who when how where

12. #millennials buy

13. Sorry, I’m busy

14. Purchase
decisions
SHOPPING
SALE

15. recognize the
need for ads,
and are willing
to share them
only.
Millennials
Yahoo Content Marketing Ingestion Study April 2013

16. in-app ads
sells more
Sociomantic: Campaign Research 2016

17. Sociomantic: Campaign Research 2016
70%Conversion rate
+50%Sales

18. Mobile all the time

19. pre-purchase
34%
4x
use smartphone in-store
to look at reviews
more likely to visit
comparison shopping sites
Alliance Data Systems research 2016

20. purchase
84%
53%
use their smartphones while
in line to purchase something
of millenials retail purchases
are made in-store
Alliance Data Systems research 2016

21. post-purchase
65%
16%
are comfortable making online
purchases with their phones
share an item via social
networking
Alliance Data Systems research 2016

22. location is everything

23. pre-targeting

24. inloco

25. retargeting

26. Why not beacons?
it doesn’t scale

27. Reach
Hardware
Bluetooth

28. the market solution

29. "We automatically do what
would only be possible with
180 million beacons, at a
cost of 1.8 billion dollars"
Andre Ferraz

30. How Brazil can teach
the world to make
mobile?

31. Global impact

32. monthly location
data points
250 billion

33. Mondelez

34. Criola

35. Hyundai

36. of media
Measurement

37. In Loco
CRM

38. Fraude
Detection of
Media

39. wreath for funeral

40. Thank you :)
andre@inlocomedia.com