Compelling content is the cornerstone of your digital marketing plan. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, review industry research covering IT buying patterns and preferences of small to medium-sized businesses. Apply this information directly to content creation, search engine optimization, “Call to Action” development, and how to maximize your marketing efforts with a website that converts. Your website is an essential part of your digital marketing program - make sure it is search engine ready.

1. Digital Marketing Webinar Series:
Creating a Compelling & Search Engine Optimized
Website for Your IT Managed Services Business
June 26, 2013

2. Turnkey Digital Marketing Service for MSPs
• Fully Hosted SEO Websites
• Blogging Service
• Email Marketing
• Performance Reporting
Founder
ClikCloud
Digital Marketing
www.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN

3. Agenda
• Site Fundamentals
• SEO Best Practices
• Creating Compelling
• Getting Your Site to Convert
• Analyzing Statistics and Metrics

4. Website Site Objectives
Educational
Informational
Sales Leads
Operational
Support your Brand

5. Website Fundamentals
• Ensure Your Phone
Number is
Prominent
throughout your site
• Have a Strong, Easy
to Find “Call to
Action”
• Include Keyword
Rich Content
• Add a Human
Element

6. On Page Search Engine
Optimization (SEO)

7. Search Engine Optimization
• Content is
Key!
– Prominence
– Frequency
– Targeted Key
Words and
Phrases

8. Anatomy of a Search

9. Other Considerations
• Header Tags
• Alt Image Tags
• Meta Tags
– Titles
– Description
– Keywords
• Targeting
– Local
– Don’t Forget Mobile

10. Creating Compelling Content and
Keeping it Current with Blogs

11. Developing your message
• Connect with Your Customer
– Peace of Mind
– Fixing IT Costs
– Avoiding Downtime
• Describe What You Do
– O/S Security Patch
– PC Repair and Proactive Maintenance
– Remote Support
– Backup
11

12. Impact of Blogging
• Educates your visitor
• Keeps your site current
• Contributes to your SEO
• RSS Subscribers
• Contributes to your newsletter
• Contributes to the industry
12

13. Productive Keyword Themes

14. Productive Keyword Themes

15. Productive Keyword Themes

16. Getting Your Site to Convert
with Pay Per Click Advertising

17. Why Pay Per Click?
Supports Your Brand
Google has
66%+
Market
Share
Fast to
Implement
Pay for
Results
Only
Source of
Incremental
Site Traffic

18. Pay-Per-Click Pre Flight Check List
• Geo Targeting
• Don’t Forget Mobile
• Keyword Discovery
• Optimized Landing Pages
• Tracking and Reporting

19. Optimized Landing Page
• Support Your Call To
Action
• Add a Human Element
• Set Expectations
• Keep Your Qualification
Form “Above the Fold”
19

20. Measuring Results With Website
Analytics

21. What to Track
• Visitors & Page Views
• Navigation Paths
• Referral Sources
– By Search Engine
– By Keyword
• Conversion Tracking
• Visitor Data

22. By the numbers…
Search Result: Blog
Referral Source
Trends over Time

23. Summary
• Understand your
Site Objective
• Build a Content
Rich Site with Your
Customer in Mind
• Augment with PPC
• Monitor and
Analyze Results
23

24. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Pay-per-click Ad Management
• Hosting & Web Analytics Included
Attendee Offer:
Free Marketing Consultation
Email: info@ClikCloud.com
Subject:”Consultation”
“As an MSP, it is awesome to have
an expert in the field looking at our
pay-per-click conversions, SEO and
all aspects of this key marketing
component."
Fernando Eizaguirre
President, Seattle based ITMOX
For More Info visit:
ClikCloud.com/CompTIA

25. Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Creating a Compelling &
Search Engine Optimized Website for Your IT Managed
Services Business
Register for future webinars at:
www.comptia.org/events/webinars