12. Dunbar Circle “Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
13. “Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world” —Vanessa Fox
45. Expedia began Receiving stories from customers within 1 minute of sending email. Customer is taken to a landing page where they can share their story via Compendium’s Web-to-Post form.
46. The story can be edited, approved, or declined in Compendium’s administrative layer.
48. An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
49.
50.
51. Content From Anywhere To Anywhere Consider this use-case: You sell trips to Hawaii. In your email database, you have the following categories: * Families with little kids * Families with big kids * Families with grown kids * Retired Couples * Business People * Bride & Groom * Girls Trip * Guys Trip * Luxury Travelers * Budget Travelers * Adventure Travelers * Spa Travelers
65. “What has Social Acquisition done for you?” “I would simply say we have had over 700,000 people to our blogs in the last 18 months and 85% of them came from search engines. We get leads from these pages every day and we close business from it every month.” —Eric Eden, VP of Marketing at CVent
67. Takeaway Points These Concepts Are Not New Content Is Valuable Social Is An Acquisition Tool
68. Thank You Chris Baggott CEO/Co-founder, Compendium chris@compenidum.com 317-345-3099 @ChrisBaggott Using Social Media Marketing to Drive New Customer Acquisition
Notas do Editor
Jason: “Ok Chris I know this is your passion so why not talk for a few minutes about leveraging social for search engine optimization.
Jason talks First: “Chris we are here to talk about the this new thing called Social Media” “Why are you resurrecting these dinosaurs?”Chris will talk about: How all this isn’t new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.
From the searchers perspective… I search “digital camera Atlanta” and Google finds and serves up a “digital camera atlanta” page with relevant recent content with calls to action. HHGregg is a Compendium client.