An editorial calendar is a content marketer's best friend - but launching the first one at your company can be rather overwhelming. In these slides Compendium (www.compendium.com) discusses why every business needs an editorial calendar and how to launch your first one! Over these slides you will learn how to do the following: - Content Mapping - Rounding Up Your Internal Resources - How To Get C-Level Buy-in

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4. If you don’t know where you are going,
any road will take you there.
- Lewis Carroll

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11. Let’s Get Tactical

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