1. Mass localism

2. Mass localism or Community led
innovation is a distinctive approach
• Communities operate at an
intermediate scale between the
individual and corporate
organisations
• Community led innovation
Word of
provides for locally tailored and mouth
owned initiatives
• Communities can spot
opportunities to tackle issues that
big and distant corporate
organisations cannot
• Community led innovation can Personal Sense of
engage at a very personal level in networks ownership
a way that big corporations
cannot – word of mouth and
personal networks rather than
formal or direct marketing
Behaviour change

3. A mass localism approach is pivotal to
Timeline of Emerging issue / creating an ‘early action state’
problem
EARLY ACTION LATE ACTION CHEAPER
Cliff edge Problem/ issue /
Enabling community – led
services innovation personal need remains £
unaddressed and is
allowed to grow until it
reaches a critical point
Those who experience a problem requiring state
are best placed to find a solution intervention
Emerging issues and problems are often
spotted much more quickly by friends,
neighbours and frontline staff
Reactive: expensive
state intervention –
police, social services, Costlier
health services

4. Click image to
see their
report
Approach taken by NESTA involves four stages
COMMUNITY LED INNOVATION –
NESTA’S BIG GREEN CHALLENGE

5. Based on NESTA’s Big Green Challenge
Stage 0: create Early engagement:
a ‘buzz’ create a campaign, a Communities find out about and are
brand and a ‘buzz’ empowered to participate in the
within the prize process
Stage 1: Ideas communities you
stage want to engage, to Competitors put forward their
encourage as many initial ideas
as possible to
compete
Stage 2: from Successful competitors
ideas to prepare and submit
detailed plans detailed plans
Stage 3: Finalist projects
Delivering delivered
projects and
measuring
outcomes

6. NESTA’s Big Green Challenge
Stage 0: create
a ‘buzz’ Communities find out about and are
empowered to participate in the
prize process
Stage 1: Ideas
stage Show genuine interest in Competitors put forward their
good, innovative ideas initial ideas
with potential from a
wide-range of groups,
Stage 2: from not fully-fledged plans or Successful competitors
ideas to projects. Keep barriers to prepare and submit
detailed plans entry low, with only very detailed plans
limited eligibility criteria.
Ensure process for
Stage 3: submitting ideas is Finalist projects
Delivering simple and accessible. delivered
projects and
measuring
outcomes

7. NESTA’s Big Green Challenge
Stage 0: create
a ‘buzz’ Communities find out about and are
empowered to participate in the
prize process
Stage 1: Ideas
stage Competitors put forward their
initial ideas
Ensure focus on developing
projects that will achieve
Stage 2: from Successful competitors
the measurable outcome.
ideas to prepare and submit
Provide support and advice
detailed plans detailed plans
through workshops and 1:1
advice. Allow sufficient
time for competitors to
Stage 3: Finalist projects
take up the support and
Delivering delivered
submit their plans
projects and
measuring
outcomes

8. NESTA’s Big Green Challenge
Stage 0: create
a ‘buzz’ Communities find out about and are
empowered to participate in the
prize process
Stage 1: Ideas
stage Competitors put forward their
Provide finalists with ongoing initial ideas
support (1:1 advice /coaching)
plus a grant to deliver their Successful competitors
Stage 2: from projects). Get projects up and
ideas to prepare and submit
running, and keep them detailed plans. Face to
detailed plans focused on outcomes through face pitch to Judges
monitoring, visits, and regular
reporting. Use evidence from
Stage 3: Stage 3 to form a detailed Finalist projects
Delivering final report, also covering delivered
projects and what finalists would do if they
measuring won the money, and use this
outcomes as the basis of winner
selection.

9. A presentation by Gavin Barker, Compass Training
used as part of a prototype Crowdsource map
Click image to see
crowdsource
website
See my website
Compass Training