Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale Shareholder Services, and communicatto.

1. Digital Disclosure October 1, 2009 by Doug Lacombe, MBA

2. What is IR?

3. What is social media? Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation

4. Social media basics Cocktail party metaphor General categories of social media sites are: Social Networking (Facebook, MySpace) Video (YouTube, Vimeo) Photos (flickr, twitpic) Audio (podcasts on iTunes) Blogging (hosted service versus free consumer-grade) Micro-blogging (Twitter, Yammer)

6. Why bother?

7. Follow the audience

8. Follow the influencers Blogs Twitter Wikis

9. Follow the money

10. Is it right for me?

11. Does SM fit your business?

12. Strategic framework

13. Tactical framework Brand Understand Monitor Policy Participate PLOP B.U.M.P.P.

14. Social Media Adoption Curve collaboration relationships participation broadcast take value -> add value observation education 1-way -> 2-way social media experience November 2008

15. Brand-jacking

16. Examples

17. Resources communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regarding IR and social media

18. Questions? Doug Lacombe doug@communicatto.com www.communicatto.com