Running a business is a great undertaking and requires a lot of work. After running my own business and being a part of startup and small businesses for 10 years, here are 8.5 lessons that show us how to leverage the internet for business sucess.

1. 8 lessons the internet has taught
us about running a business
Kevin Hayes, Digital Media Strategist
Communicatto
@kevinhayesca | #GUFS

2. Who are you?
Entrepreneurs replace ‘I wish’ with ‘I will’
-unknown source
@kevinhayesca | #GUFS

3. Agenda
8 things the internet taught us about business
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4. Who am I?
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5. Who am I?
Digital Media Strategist, Communicatto
@kevinhayesca | kevin@communicatto.com
@kevinhayesca | #GUFS

6. 8 lessons…
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7. You are not alone
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8. You are not alone
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9. You are not alone
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10. You are not alone
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11. You are not alone
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12. You are not alone
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13. You are not alone
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14. You are not alone
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15. “You can have everything in life you want
if you will just help enough other people
get what they want.”
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16. You have to give a lot to get a lot
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17. You have to give a lot to get a lot
freshbooks.com
website.grader.com
inbound.org
@kevinhayesca | #GUFS

18. You have to give a lot to get a lot
What should you be giving away?
• Expert advice
• Stuff you would charge for
• Lessons your have learned
• What has freely been given to you
• Things to make someones life easier
• Or help someone become smarter!
• Enough to get someone comfortable
with you
Memrise
@kevinhayesca | #GUFS

19. You have to give a lot to get a lot
If Tesla had some competition it would actually be good and it would help
grow Teslas business.
Elon Musk on making Tesla patents open source
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20. @kevinhayesca | #GUFS

21. @kevinhayesca | #GUFS

22. The value of the Internet is not that you can
market to the world, it's that you can talk to niche
communities
@kevinhayesca | #GUFS

23. The value of the Internet is not that you can
market to the world, it's that you can talk to
niche communities
@kevinhayesca | #GUFS

24. The value of the Internet is not that you can
market to the world, it's that you can talk to
niche communities
@kevinhayesca | #GUFS

25. Get it on the cheap … and by
cheap, I mean the inexpensive
@kevinhayesca | #GUFS

26. Get it on the cheap … and by cheap, I mean the inexpensive
@kevinhayesca | #GUFS

27. @kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive

28. @kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive

30. It pays to standout!
@kevinhayesca | #GUFS

31. Be the connector
Credibility statements
WIIFM
It pays to standout!
@kevinhayesca | #GUFS
Compelling
messaging

32. It pays to standout!
@kevinhayesca | #GUFS

33. • Build trust
• Offer value
• Be consistent
• Love people better
It pays to standout!
@kevinhayesca | #GUFS

34. Your first words count
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35. Your first words count
@kevinhayesca | #GUFS
On the average, five times as many people read the headline
as read the body copy. When you have written your headline,
you have spent eighty cents out of your dollar.
—David Ogilvy

36. Your first words count
Who is going to solve
my problem?
@kevinhayesca | #GUFS

37. Your first words count
@kevinhayesca | #GUFS

38. Your first words count
@kevinhayesca | #GUFS

39. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Headline writing formula
@kevinhayesca | #GUFS

40. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Headline writing formula
@kevinhayesca | #GUFS

41. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Headline writing formula
@kevinhayesca | #GUFSA/B test your messaging TestMyMessage.com
Headline writing formula http://goinswriter.com/catchy-headlines/

42. Tell people what to do
@kevinhayesca | #GUFS

43. Tell people what to do
@kevinhayesca | #GUFS

44. Tell people what to do
Book a consult
Call us
Inquire
WIIFM
(What’s in it for me)
@kevinhayesca | #GUFS

45. It’s ok to make mistakes
@kevinhayesca | #GUFS

46. It’s ok to make mistakes
#McDStories: When A Hashtag Becomes A Bashtag
via Kashmir Hill of forbes.com
@kevinhayesca | #GUFS

47. It’s ok to make mistakes
via James Martin of CIO.com
“McDonald's generated the most
social media buzz of all the
Super Bowl advertisers”
“…McDonald’s has stayed in the
limelight all night long."
@kevinhayesca | #GUFS

48. Dont' wait for
perfection to lunch
your product

49. Don’t wait for perfection
@kevinhayesca | #GUFS
.5

50. Don’t wait for perfection
@kevinhayesca | #GUFS

51. Don’t wait for perfection
$500 Free - $29 - $79 per month Free - $50 per month
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52. 1. You are not alone
2. You have to give a lot to get a lot
3. The value of the Internet is not that you can market
to the world, it's because niche communities
4. Get it on the cheap … I mean, the inexpensive
5. It pays to standout!
6. Your first words count
7. Tell people what to do
8. It’s ok to make mistakes
8.5 Don’t wait for perfection
@kevinhayesca | #GUFS

53. Sources
Kiss metrics https://blog.kissmetrics.com/direct-response-advertising/
http://www.entrepreneur.com
Headline Formula Source: http://goinswriter.com/catchy-headlines/
Kashmir Hill of forbes.com
James Martin of CIO.com
Number Icons: Icons made by Alessio Atzeni from www.flaticon.com and is licensed by
Creative Commons BY 3.0
@kevinhayesca | #GUFS

54. Thank you!
Kevin Hayes
@kevinhayesca
kevin@communicatto.com
@kevinhayesca | #GUFS