Presentatie van Inge Wallage tijdens het congres Ambitie van vakblad Communicatie op 10 november 2011

1. Wordt het nog wat?
Inge Wallage
International Communications Director

3. • WeberShandwick – Den Haag
• Motorola – London
• Prachtig code of conduct
• Edelman – London
• Luister naar je ‘gut feeling’
• Philips - Amsterdam
• Burson-Marsteller – Den Haag
• Double digit growth
• P&O Nedlloyd – London
• Statoil - Stavanger/Oslo

7. make a difference.

8. Global Greenpeace organisation
Thousands
of global
volunteers
2000
28 employees
National worldwide
Regional Activities in 41 countries
Offices 2.8 million supporters

15. Core values
• Independence
• Non-violence
• Confrontation
• Solutions

17. Greenpeace Toxic Water
Campaign
Winning in Style
03.11.2011

18. The Challenge
Shine a spotlight on the issue of toxic water
pollution in order to convince international
brands engaging with polluting suppliers to
eliminate all toxic chemicals from their supply
chains and products

19. Provoking Interest – The teaser campaign…

20. Disruptive Tactics – The Mannequins

21. The Launch – Traditional tactics

22. The Launch – Traditional tactics

23. Record breaking coverage

24. Online Mobilization (Interactive)

25. Online Mobilization (Twitter)

26. Online Mobilization (H&M)

27. Targeted Blogger Outreach

28. Playing in their backyard

29. Offline Mobilization

30. Results

31. Focus on China

32. Landmark commitments from all four targeted
brands
(and more to come…)

33. There is more still to come…

35. “We have won many victories,
but we are losing the planet”……
Gus Speth
Practice of Environmental Policy
Yale University

37. THINK OF ME AS EVIL?
OPENING THE ETHICAL DEBATES IN
ADVERTISING
Public Interest Research
Centre (PIRC)
WWF-UK
oktober 2011