Delivered to Singapore's Ministry of Education on April 13, 2011. Focus is on social media: Singapore's media landscape, real-time communication and expectations, and cloud computing. Student examples at end.

1. New Media Communications
in the Classroom
Michael Netzley, PhD
Singapore Management University
(c) 2011 Michael Netzley, PhD

3. Three Issues in 2011
Singapore Cloud Computing
Digital Literacy
Real Time

4. Singapore’s Online
Environment

5. Spokes and Short Form

6. Evolving Content Consumption
Long Form Short Form

7. SG: Three-Year Longitudinal Study
Stratified
sample to
1634 Valid ensure age-
Responses representation
Online Survey
of Internet
Behaviors

8. SG Netizens: On-line Behavior 2009
wiki contribution
Microblog
On-line Ratings
Personal Blog
Upload Videos
Leave Comment Blog
Visit Friends' SNS
My SNS
Watch Videos
0 10 20 30 40 50 60 70 80 90 100
30+ 20-30 <20
(c) 2011, Michael Netzley, PhD

9. SG Netizens: On-line Behavior 2010
Wiki Contribution
Microblog
On-line Ratings
Personal Blog
Upload Videos
Leave Comment Blog
Visit Friends' SNS
My SNS
Watch Videos
0% 20% 40% 60% 80% 100%
30+ 20-30 Under 20
(c) 2011, Michael Netzley, PhD

10. 2010 Sg Microblogging
308%
Increase(c) 2011, Michael Netzley, PhD

11. SG Netizens: On-line Behavior 2011
Wiki Contribution
Microblog
On-line Ratings
Personal Blog
Upload Videos
Leave Comment Blog
Visit Friends' SNS
My SNS
Watch Videos
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
30+ 20-30 Under 20
(c) 2011, Michael Netzley, PhD

12. Singapore
(c) 2011, Michael Netzley, PhD

13. Real time

14. Internet
Speed

15. Hudson
River

16. 10:20am

17. “A lot of this [interaction] is about speed
and how fast customers can respond. And
just as powerful, how fast can a business
respond to the customers? It speeds the
pace at which a relationship deepens
between the business and customer.”
- Paul Greenberg, CRM expert

18. “The era of Web 2.0 is raising the bar
on our collective expectations for
information access, service levels and
customer experience.”
- Mike Murphy, Information Management

19. Fortune 100 Websites
68%
Companies experienced
drop in traffic to
corporate website
-23.02%
Average decline
from 2009
through 2010
Webtrends Report, March 17, 2011

20. People everywhere They are
are communicating communicating
around their similar continuously with
interests mobile technology
The future is social
Conversations are
business…and IBM
rapidly migrating
values this as
from websites to
eventually being a
social networks
$100billion industry

21. What Does it Mean for Education?
• Learning becomes
woven into the fabric of
everyday life
• Here-and-now learning
rather than scheduled
study and exams
• Active and continuous
knowledge construction
by learners—digital
literacy

22. The Cloud

23. Cloud Computing

24. Physical Constraints:
Classroom

25. Intellectual Reach
Limited to Resources

26. Diversity limited to
Participants

27. Digital Media Across Asia Wiki

28. Completing the Project
Online
Networking
Online Research
Teamwork
Artistic Flair

29. Student Sample #1

32. Student Sample #4

33. Lessons Learned About Social
Media in Education
Face is a multi-
dimensional
concern: + and -
Autonomy AMP Purpose
Mastery

34. Recognition

35. Michael Netzley, PhD
communicateasia@gmail.com
(c) 2011 Michael Netzley, PhD