1. Mission:
Strategy:
ComBlu’s
Role:
Engage viewers during Oprah’s farewell season and Leverage their
passion to create an audience for the new Oprah Winfrey Network
• Create a reputation management (gamification) system that incents and rewards active
community engagement and participation in major promotional campaigns.
• Build a rewards and recognition system that supports loyalty and helps build a
new brand:
“Get out the vote” campaigns
–
Contribute ideas
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Results:
–
Spread the word
• Highest engagement levels
• Brand-building behaviors rewarded

2. Are You Interested In…
• Learning more about community best practices?
• Getting a customized best practice review?
• Finding out how ComBlu can turn your communities into High Performers?
We’d love to talk!
Kathy Baughman
Kevin Lynch
kbaughman@comblu.com
312.649.1687
klynch@comblu.com
You can also check out:
• Our Website and eBooks at: ComBlu.com
• Our Blog: ComBlu.com/Lumenatti
• Twitter: @ComBlu
312.649.1687