It may initially be hard to use SEO to your advantage. It takes a lot to get the results you want. T...

1. How To Become Better at Search Engine Optimization
It may initially be hard to use SEO to your advantage. It takes a lot to get the results you want. This
article will provide specific tips and hints to help you implement the same strategies that the pros
use.
In order to maximize your search engine rankings, make sure to link to relevant and useful sites on
your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a
good resource for your site, but also increases the chances of people linking back to you.
To help site crawlers better understand your site, you should use keywords as your anchor text for
internal links. Non-descript links such as, "click here," do not help your site as they offer no
information to the search engines. This will also help your site to appear more cohesive to human
visitors.
Optimize your site using http://www.toprankblog.com/ breadcrumb navigation. Breadcrumb
navigation means including a series of links that lead the viewer incrementally back to the
homepage of your site. These make it easier for visitors to find their way around your site and
increase the incidence of your target keywords, plus the search engine spiders can index your site
more easily.
Visit the websites of your competitors. Do internet searches for the keywords that are related to
your personal business to find other sites that are related. It is a great way to get fresh ideas for
your site and to learn what it is that your competitors are doing to have a successful site.
When creating external links to promote your website, the anchor text that you use is critical in
establishing the effectiveness of the links in raising your search engine rankings. Make sure the
anchor text uses the exact key phrase that you want search engines to rank when locating your
website. For example, if you run an office supply company and want search engines to locate your
website with the phrase "office supply store," then this is the key phrase you should use as your
anchor text. The more external links that point to your business using this phrase in the anchor text,
the higher your rankings for the phrase.
Keywords are the backbone of search engine optimization. Keywords, when written, should be
italicized, underlined, and bold when possible. Check into the backlinks of those you consider
competitors. Copy their backlinks creatively. You need backlinks pointing at your site as much as
possible. Get backlinks from sites that have the same theme as yours.
Spelling and grammar really do count, especially if your product is information. Have someone
proof-read your entire site to avoid embarrassing errors. Not only do mistakes make your work look
less professional, but they can result in unintended meanings and confusion over exactly what you
are selling and what the terms and guarantees are.
Get a link checker and make sure that your links are all working. Do this check at least every other
month to avoid having bad links on your site. Readers hate it because it makes it look like you are VA
Hangouts not paying attention to the site and the engines will penalize you in the rankings if you
have a lot of broken links.

2. Focus one one keyword per article. Many writers try to overdo it, and include several different
keywords throughout their articles. This turns readers off to your work, as it becomes obvious that
you are writing for the attention of a search engine or database. Using only one keyword is less
noticeable, giving your readers the chance to focus on your article instead of the keywords.
Never rename a page unless you are correcting it from something that is outlandishly wrong or
outdated. Search engines don't like it when you change something as significant as the title of a
page, and you could be penalized for switching it. It isn't worth the possible drop in page rank most
of the time, so think deeply about it before you implement the change.
One of the best search engine
optimization techniques is to select
specific and relevant keywords or
keyword phrases. You will want to select
a keyword, and then optimize your page
to that specific word or phrase.
Moreover, choosing specific keywords or
keyword phrases are going to get you
much better search results than using
broad terms.
When optimizing your website for search engines, it is important you make one or two changes at a
time. If you do too much at once you won't be able to tell which change affected your Page Rank
negatively or positively, and it's also possible to have both good and bad changes which cancel each
other out, confusing you even further.
Don't use tables if you want excellent search engine optimization. Table headers will not make sense
to a search engine spider, so instead write out the information contained in the table in paragraphs.
Full sentences are easier to read by your audience as well, and will therefore provide a better source
of information.
You can optimize your content by placing a limit on the number of outbound links that stem from the

3. site itself. Even the largest page on your site should have no more than 40 to 50 outbound links; your
top page should be limited to only 10 outbound links. Too many outbound links compromises the
overall integrity of the page, which can affect site ranking.
If you want people to find your pages on the Web, then it is absolutely vital that you optimize your
pages for search engines. In 2008, Google revealed it was indexing approximately one trillion unique
URLs. With this amount of competition for viewers, the chance that people will choose to view your
page over others is slim to none unless you put work into optimizing your site.
When researching keywords, come up with a 2 to 3 word keyword phrase that you consider to be the
most important. If possible, include this phrase in your domain name, file names, title, description,
and page content. Don't overdo it to ridiculousness, but do use it as often as possible, especially in
backlink anchor text!
Keep your links high quality. A few great links will far outweigh a plethora of low quality links, so
make sure you're linking to sites that are worth your reputation. You can also ask those sites if they
would be able to link back to you in return, raising the number of backlinks you have.
Enhance the content of your articles' body with keywords. Whether it's a blog post or other content
on your site, it's critical that the body of your text contains your targeted keywords. Try to use your
keywords in the first paragraph, at least two times. Then try to use it with your first 200 words
several times - but don't go overboard - or the search engines will accuse you of keyword stuffing.
The most important thing to remember when it comes to search engine optimization is to approach
the process one stat at a time, and never be afraid to experiment. Although your efforts may not
have been as fruitful as you would have liked in the past, by applying the tips from this article you
take steps to ensure future success.