10 best practices that should be followed to design your google adwords campaigns.

1. Google
AdWords
Ten Best Practices
Himanshu Bhagat
Senior Manager – Marketing
Gaadi.com
himanshu.bhagat@gmail.com

2. 1 Know Your Goals By Heart
 Leads
 Branding
 Sign Up
 Traffic

3. 2 Right Structure Matters
Campaign
Ad Groups
Keywords + Ads
 TightTheming
 Relevant Keywords
 Relevant Ads

4. 3 Use Power of Segregation
 Improved KW QS
 Relevance: KW Ads Landing Page
 Ad Group Level Budget Control

5. 4 Google Rewards Neatness
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BETTER QS!
Buy Red Ferrari Buy Ferrari
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www.Ferrari.com/Red-Ferrari www.Ferrari.com/Ferrari
BUY NOW!

6. 5 Optimize. Optimize Again.
 Keywords:
 Better Quality Score
 Match Type
 Max. CPC
 Ads: Check Ad Performance
 Performance
Always Monitor Ad Performance.
Improve CTRs Now!
 Best Practices
www.AdPerformance.com
 Settings:
 Targeting
 Budgets
 Timing
 Audience

7. 6 Separate YT from Display from Search
YT Display Search
 Keep campaigns separate
 Goal specific medium breakup
 Better analysis by medium

8. 7 Never Ignore Long Tail
 Better CTRs, Lower ROIs, Less Competitive
Long Tail keywords comprise more than 70% of search traffic
- SEOmoz

9. 8 Try New Innovations
 Enhanced Sitelinks
 Shared Budgets
 Remarketing
 Search Funnels
 Social Ads with Google+
 Conversion Optimizer
 Geo Targeting
 Ad Extensions
And many more...

10. 9 Analyse Analytics
 Top 10 Organic Keywords
 Conversions Data
 Multi Channel Funnels & Conversion Paths

11. 10 Think Long Term
 AdWords = Logic
 AdWords ≠ Magic
 ‘Effect’ to ‘Cause’ Is Data Driven
 Goal Driven Historical Data Drives Value

12. Thank You.
Questions?
Comments?
Feedback?
Reach me at:
himanshu.bhagat@gmail.com
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