Learn how Google can give you what you need to use Social Media to position your company to increase profitable connections and make sales. Some information provided by SEOMoz.org - a great free resource for SEO learning.

1. When Opportunity Meets Action Using Search Engine Optimization and Social Media to Increase Your Business By: Sherry Callahan & Colleen Foshee (817-821-4223) (817) 798-6606 White Sheep Social Marketing www.WhiteSheepSocialMarketing.com

3. How Search Engines Work

5. What is what after you search?

6. Getting Found Online Our Focus Today (SEO = Search Engine optimization)

7. Your BIG Opportunity Keywords

8. Keywords Keywords are those words that people (potential consumers) type in search engines (such as Google) in order to find a product, service or information. Keyword versus Long-tail Keyword

10. Back End Keywords in your website code

12. What the title tag looks like in the website source code

13. Front End Keywords In your website content, blogs, social media posts

14. Keywords inserted in the Notes section of Facebook Longtail Keyword = ADA building elements are tax deductible

15. Used as the Note title

21. This number is the one that matters

22. Remember: You are looking for high search numbers and low competition numbers .

23. The Right Keywords = People coming to YOUR : -Website -Business Facebook Page -Blog - Social Media Account

24. Another Example… I did a search on the word “ Faith ” There are 22 people A DAY who type in the following phrase in Google: “ The Lord has more faith in me than I have in myself” NO competition – No other website uses this phrase as a keyword . I used it as a “tag” on my blog.

25. Results? Site is # 1 on Google Keyword Phrase used in Blog AND Facebook Tag: “ The Lord has more faith in me than I have in myself ”

26. Let’s Search for “Energy Drinks”

27. Examples of Long-Tail Keyword Power Search on Energy Drinks #Inquiries Keyword Phrase per Day Competition Energy Drinks 1,146 529,064 energy shotssports drinks private label energy drinks 204 0 energy drinks and adverse effects 84 1 caffein in energy drinks 80 3 what are in energy drinks 75 4 physical effects from energy drinks 72 1 behavior prombles from energy drinks 61 0

28. What’s the EASIEST route to quickly become visible online? Set up a Facebook Business Page and use Keywords in Notes https://www.facebook.com/page

29. Adding “Tags” (Keywords) to your Notes (Articles or Blog posts) Tags = Keywords NOTE: Put a comma between keywords

32. Remember:

35. Thank You! Presented by Colleen Foshee www.whitesheepsocialmarketing.com