Keep It Simple, Stupid2

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Collette Litzinger

Presentation about branding our student union. Presented at ACUI Region 10 Conference.

Educação Diversão e humor

Twin Cities Student Unions and Student Activities Office: 2001 – 2006

Student Unions & Activities: 2006 – Present ,[object Object]

Why the Ampersand? Events Lounge spaces Food Study spaces Student Groups Entertainment Convenient Services Information Desks Student Jobs Involvement Opportunities Room Reservations Leadership Opportunities

Ampersand Evolved Awareness Awareness Rate Student Unions & Activities 86.3% Minnesota Programs & Activities Council (MPAC) 54.8% Importance of factors for attending events – scale of 1-5Free / low cost 4.7 Interested in the event 4.6Location is convenient 4.2Planned by MPAC 1.8 - Not a strong correlation to know that events are planned by students – 40.6% neutral, 33.3% somewhat important

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Keep It Simple, Stupid2

1. Keep it simple, stupid.

2. That was then….Stupid

3. What logo do I use?

4. This is now….Simple

6. Twin Cities Student Unions: 1999 – 2001

7. Twin Cities Student Unions and Student Activities Office: 2001 – 2006

9. This is now….Simple

10. Why the Ampersand?

11. Why the Ampersand? Events Lounge spaces Food Study spaces Student Groups Entertainment Convenient Services Information Desks Student Jobs Involvement Opportunities Room Reservations Leadership Opportunities

12. Why the Ampersand?

13. Why the Ampersand?

14. That was then….Stupid

15. This is now….Simple

16. That was then….Stupid

17. This is now….Simple

18. Ampersand Evolved

19. Ampersand Evolved Awareness Awareness Rate Student Unions & Activities 86.3% Minnesota Programs & Activities Council (MPAC) 54.8% Importance of factors for attending events – scale of 1-5Free / low cost 4.7 Interested in the event 4.6Location is convenient 4.2Planned by MPAC 1.8 - Not a strong correlation to know that events are planned by students – 40.6% neutral, 33.3% somewhat important

20. Ampersand Evolved

21. That was then…Stupid

22. This is now…Simple

23. That was then…Stupid

24. This is now…Simple

25. That was then…Stupid

26. This is now…Simple

27. That was then…Stupid

28. This is now…Simple

29. We Are University of Minnesota

30. We Are University of Minnesota

31. We Are University of Minnesota