Media Kit - NAM Youth Marketing & College Advertising Authority, Experts, & Consultants

My name is Marc D.
Sorel from NAM-
Youth Marketing
Specialist and will Challenging Times Call For Proactive
provide for a long Measures. We wish to briefly discuss
term relationship, how NAM is relative to the Youth
benefits to your Markets - College and Young Adult
campaigns and Demographics.
alternatives to the
same old - same
old.

NAM Youth Marketing - Voice 888-631-9222 / Fax 603-452-5069
www.CollegiatePromotions.com

NAM Youth Marketing – Voice 888-631-9222 / Fax 603-452-5069

Postering & Flyering

NAM has been executing On-Campus
POSTERING & FLYERING across the
US, Puerto Rico and Canada since 1996.
Campus posters are displayed on bulletin
boards in well traveled areas on college
campuses. These bulletin boards are one
of the best ways, at a "grass roots" level,
to communicate with college students via
student marketing and advertising
promotions.

The average poster life exceeds 2 weeks
giving sustained visibility. Targeting: Placement at
universities and
colleges at more than
6,500 campuses
available nationwide.


Postering & Flyering


Dorm Doorhangers

• NAM agencies advertising to college students –
College Dorm advertising

• College Dorm Marketing Utilized as Branding or Call
to Action

• Placed directly on students door handles in college
dorms and other campus housing PLUS Part of our
Brand Ambassador hand to hand - one to one
distributions. 935,135 Dorm Room
Available (Top 500): – ALL
• Target the top 500 campuses nationally or any of our Inclusive – Printing
2,000+ Campuses Included
College Dorm Room Door
• Typically 1:2 dorm hanger to student ratio Hangers -4COLOR
Impressions TOP 500
• Guerilla Marketing & Advertising Promotions Campuses Impressions.


Doorhangers


Campus Newspapers

College Newspapers Reaching over 12+ Million
Students at more than 2,000+ campuses
nationwide.

•One Stop Buy, Placements and Reporting

•95% College Student Newspaper
Readership

•Competitive Pricing – National Reach -
Volume Discounts – Premium
Placements – ONE MEDIA BUY

•College Display Ads – College
Classified Ads – Free Standing Inserts –
Spot & Full Color

Jagtag Bar Codes

Jagtags represent an innovative strategy delivering
messaging, coupons and special offers directly to a
student’s smart phones. Static Media Digital
Content
Jagtags (Next Frame) can be included on all
advertising copy making static print media come more
alive and digital in nature.

Students use their smart phones by capturing the
image which in turn utilizes a software app that
forwards to a branded client webpage promoting the
special student offering.
NewAge Marketing -50 Sutton Avenue – East Providence – Rhode Island – 02914 –
Voice 401-431-0771/ Fax 401-431-0774/ www.CollegiatePromotions.com
Instant Gratification in todays high paced student
lifestyle.


Jagtag Bar Codes


Peer to Peer Student
Networks

Highly targeted college sampling
programs & hand-to-hand offers to
college students nationally: Co-
Op Student Sampling Programs,
Custom Campus Sampling
Marketing Programs. Exclusively
deliver your products to the brand-
responsive college market with our
networks being your networks. 70% of college students
who received a sample
eventually purchased the
product at a selected
store location identified
in the promotion.


Peer to Peer Student
Networks


NAM State of the Art
Photo Tracking

NAM


NAM State of the Art
Photo Tracking


Email Marketing


Email-Text Marketing (SMS)

NAM student marketing companies offers the
most comprehensive student direct email - text
and mail college database system. Only those
students that have chosen to receive direct
email or mail are available Double opt in –
Confirmed listings Each September. Over
5,000,000 million + postal names & over
3,000,000 million + e-mail/SMS names.
18-25 College
Competitive Rates - Detailed Database of Students and
information, including: age, postal address,
recent graduates –5
e-mail address, gender, commuter status,
million+ records -
field of study, class year, tuition range, school
1,000+ College &
type, school address, home address, etc…
Student mailing lists of 16-34 year old age University Mailing
groups available. Lists -


Email Marketing

Email – Rental Lists:
COLLEGE STUDENTS -5 Million Individuals
College student names have been compiled from numerous educational sources.
Selectable by class year, field of study, college attended, home address, school
address, tuition level and competitive rank..
List Usage: All lists are rented for a one-time use unless otherwise agreed upon in
writing. Unlimited usage is for a one year period.
Sample mailing piece /telemarketing script required on all orders prior to shipping.

SMS (Short Service Messages) – play game – enter sweepstakes – receive coupons-
Exclusive content as SMS messages
1.5 BILLION messages delivered monthly
98% of college students carry a cell/mobile phone at all times-
57.2% of females & 62.3% of male college students
Qualified Recipients – Targeted Audience – Range of Use – Distribute
Anywhere/Anytime


Email/SMS Marketing
Rates

EMAIL PRICING:

0 to 50,000 HTML = $2,600
50,001 to 100,000 plain text or HTML = $52 per thousand
100,001 to 250,000 = $48 per thousand
250,001 to 750,000 = $39 per thousand
750,001 to 1,500,000 = $35 per thousand
1,500,001 or more = $29 per thousand

SMS PRICING:

0 to 15,000 = minimum charge of $3,700
15,001 to 100,000 = $247 per thousand
100,001 to 250,000 = $230 per thousand
250,001 to 500,000 = $207 per thousand
500,001 to 800,000 = $189 per thousand
800,001 or more = $172 per thousand


Social Network


Social Networks

Voice 1-888-631-9222 / Fax603-452-5069 / www.CollegiatePromotions.com

Social Media
(Facebook-Twitter)
On Campus Digital
Social Media/Revolutionary Facebook/Twitter College DIRECT 2nd Connections Serving The
Digital Generation
NAM Proprietary Facebook Networks – Building Buzz for Brands That Come Alive Online
On Campus One Student At A Time –
NAM Student Network Brand Ambassadors (Your representatives) – are active on Facebook
and on campus sharing the same enthusiasm they experience in their daily lives
through digital tools.

Our Student Brand Ambassadors – Specific to each School average 1,000 – 2,500 Facebook
friends which allows us to create DIRECT Network 2nd Connections for your brand or
message which in turn is TRUSTED Content.
NOT Facebook Traditional Ads (NOT Impression Based – NOT CPC based) that deliver
historic dismal click-through rates – NAM Proprietary Facebook DIRECT 2nd Connection
Networks deliver Interesting & Relevant shared content that has been filtered through a
viral human network and thus Trusted & Ultimately acted upon with a call to action .


Social Media
(Facebook-Twitter)


Social Media
(Facebook-Twitter)

NAM will develop a Facebook College Network for target
specific schools in line with client supplied campaign
creative.

Dedicated NAM Facebook Student Brand Ambassadors per
campus responsible for inviting or posting a message on
their wall with personalized message no fewer than 500
Targeted friends for the base price listed of $1250.


Social Media
(Facebook-Twitter
Optionally, agents will also utilize Twitter to tweet brand messaging to friends.
Average cost per tweet is: $.50 – Minimum per school fulfillment is 500 tweets
at $250 – 1 time


Online Network


Online Channels

YOUNG ADULT & COLLEGE CHANNELS:
Custom College Student Network –Hand selected niche sites that reach
current full time college students on content specific to: Education, Entertainment, Gaming,
Career, Lifestyle, Technology, and Social Networking.

•Ability to reach over 3.5MM full time college students
per month across the US.

• Over 35% reach of the entire audience
of full time college students across the US
each month.


Online Network –
Site Access


Case Study

Client: Doritos Collisions Election Bag Campaign

Business Objective: To increase product relevance among collegiate
audiences, as well as celebrate the 2008 presidential election,
Doritos wanted to execute a marketing program on the day of and
the day prior to election day. Sampling over 2 days in 1-2 locations
on campus for Doritos brand during election period

Target: College students

Timing: Managers-144 cases of the Doritos Collisions (Pizza Cravers
and Ranch) product were delivered to each account manger via
UPS between 10/28-10/31. Complications: Some Sodexo
Managers Received Double Shipments Of
Regular and Actual Campaign product. !
Election
Bag SUCCESS NAM surpassed Client expectations by delivering over 6000 units per
Campaign campus per day versus the 3000 units planned for. The campaign was a smashing
success in that NAM was in constant coordination and communication (phone – email
– conference calls) via: 4 PepsiCo Management – 21 Sodexo On Campus Agents –
21 Sampling Managers and 63 Staffers.


NAM OOH


References


Investment-

Component Cost
Event Marketing $0
Posters $0
Table Tents $0
Doorhangers $0
Media Board Posters $0
Facebook/Twitter $0
Email Marketing $0
SMS Marketing $0
Online Youth Site Networks $0
Newspapers $0
Departmental Mailings $0
Peer2Peer $0
TOTALS:


References

Disclaimer: All corporate logos, marks, names, identities, and/or likenesses utilized within these materials are for display purposes only. There exists no association between any
3rdparty and NAM unless explicitly stated as past vendor or client.. Any potential association, agency, relationship, or copyright infringement created or perceived is neither
intended or implied and hereby expressly disclaimed.

In as much as due diligence, NAM is the undisputed leader in this field with over
15 years experience. Buyer beware of pretender financially strapped
competitors who have little to no substance and little to no actual networks or
industry experience. Low price schemes are not consistent with industry
standards, which translates into campaigns that are poorly done at best with
little to no transparency. Picking the right company that you will be associating
your company name with is imperative for successful implementation and
ultimately ROI. We would be happy to illustrate the pros and cons to any offer
you entertain via our price match and beat guarantee within reason and explain
the realities of such with clear and upfront discussion.


Contact

888-631-9222
Fax: 603-452-5069
marcsorel@collegemarketplace.com


Media Kit - NAM Youth Marketing & College Advertising Authority, Experts, & Consultants

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Media Kit - NAM Youth Marketing & College Advertising Authority, Experts, & Consultants