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Innovation ain’t Easy:
LESSONS LEARNT FROM 8 YEARS IN THE TRENCHES
AT ATLASSIAN

NICK MENERE

•

JIRA DEV MANAGER

•

ATLASSIAN

•

@GOODNICK
2005 - 20% Time Experiment
“

We’ll be completely honest – so
that others can learn from our
experiences

”

MIKE CANNON-BROOKES, ATLASSIAN, 2005
The Early Years
• No Roadmaps
• No Managers
• Product
Managers?
• No Worries!
Fedex ShipIt
2005 - The First Fedex
• Few Rules
• 10 Developers
• No Competition
• 1 Day
• Lots of Pizza
• Just Show Off
The Evolution of ShipIt
• Quarterly
• Game On!
• Teams & Finals
• 2 Days
• More than just
Developers
• Delivery Focus?
Idea Generation
ShipIt Successes
• Elastic Bamboo
• Side By Side
Diffs in FishEye
• Task List Macro
in Confluence
• ViewPort
Zero Failures!!
“

To have a great idea, have lots
of them.

”

THOMAS A. EDISON
20%
What is 20%
• Crowd Sourced Ideas
• A Motivator
• A Marketing Tool
• An Investment
Different Teams /
Different Models
• A day a week
• Innovation Weeks
• Bootcamp
• Incubator
• How much time do we
really take?
Don’t call it 20%!
20% Successes
• Unicorn Platform
• JIRA 4.3 - 50% of
Release Notes
• JQL Auto-complete
• Raphaël
• 100s of others
Failing at 20%
“
“
“
“
“

Google’s “20% time,” is now as good as dead

”

QUARTZ

Google 'kills' perk that gave users Gmail, Gtalk

”

The Times of India

Google cuts back on 20% me-time: Can innovation
be the work of one department?

”

Smart Company

Is this the beginning of the end of Google’s golden
age of innovation?

”

Investor Place

Google plants seeds for its innovation destruction
Smart Planet

”
“

Our roadmap is too full.

EVERY MANAGER

”
“

We can’t trust developers with a
percentage of our roadmap?

EVERY BUSINESS OWNER

”
“

We don’t want devs hacking, we
want them coding.

EVERY DEV MANAGER

”
“

Is it worth it?

EVERY STAKEHOLDER

”
Thank you!
NICK MENERE

•

JIRA DEV MANAGER

•

ATLASSIAN

•

@GOODNICK
Rate this Talk
From the Trenches with the Newest Atlassian Product
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