1. THE
CULTURE
CODE
Creating a company we love.
By: Jim O’Neill, jim@hubspot.com, @jajoneill

5. OUTBOUND
86% skip TV ads
Advertisements/Pop-ups
SPAM
Direct Mail
Cold Calling
91% unsubscribe from email
44% of direct mail is trashed
200M on the Do Not Call list

6. CUSTOMER GROWTH.

8. HOW WE WORK HAS CHANGED.
THEN
NOW
FOCUS
Pension
Purpose
NEED
Good
Boss
Great
Colleagues
HOURS
9-5
Whenever
WORKPLACE
Office
Wherever
TENURE
Whole Career
Whatever

10. 2006

11. 2007

12. Guiding Principles
1. No vacation policy

13. Guiding Principles
1. Unlimited vacation policy
2. Use Good Judgment
3. No a$#-hole allowed

14. 2009/2010

18. THE
CULTURE
CODE
Creating a company we love.
v24 13.09.07

19. WHAT’S
CULTURE?
A set of shared beliefs,
values and practices.

20. A great culture helps
attract great people.

21. THE HUBSPOT CULTURE CODE.
1. We are maniacal about our mission and our
metrics.
2. We Solve For The Customer.
3. We are radically and uncomfortably transparent.
4. We give ourselves the autonomy to be awesome.
5. We are unreasonably selective about our peers.
6. We invest in individual mastery and market value.
7. We defy conventional “wisdom” as it’s often
unwise.
8. We speak the truth and face the facts.
9. We believe in work+life, not work vs. life.

22. TRANSPARENCY

23. We are
radically and
uncomfortably
transparent.

24. WE HAVE THE MOST
INTERESTING WIKI ON THE
PLANET.*
Examples of things we share and discuss:
• Financials (cash balance, burn-rate, P&L, etc.)
• Board meeting deck
• Management meeting deck
• “Strategic” topics
• Lore & Mythology (the funniest page on the wiki)
*Unverified claim

31. AUTONOMY

32. Just because someone made a mistake years
ago doesn’t mean we need a policy.
WE DON’T PENALIZE THE
MANY FOR THE MISTAKES OF
THE FEW.
We only protect against really big stuff.

35. HAVING AUTONOMY DOESN’T MEAN
CRAP IF YOU DON’T ACT.
DON’T OVER-THINK IT.
JFDI.
(Just F*#king Do It)

37. METRICS

45. THE HUBSPOT CULTURE CODE.
1. We are maniacal about our mission and our metrics.
2. We Solve For The Customer.
3. We are radically and uncomfortably transparent.
4. We give ourselves the autonomy to be awesome.
5. We are unreasonably selective about our peers.
6. We invest in individual mastery and market value.
7. We defy conventional “wisdom” as it’s often unwise.
8. We speak the truth and face the facts.
9. We believe in work+life, not work vs. life.
10. We are a perpetual work in progress.

46. WORK IN PROGRESS

47. WE ARE NEVER
DONE.
Never done iterating.
Never done learning.
Never done rethinking.

50. THANK
YOU.
Questions or Ideas:
atlassianculture@hubspot.com

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The HubSpot Culture Code: Creating a Company We Love
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