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Business Model Innovationand Digital Heritage Marco de Niet The DEN Foundation OpenCulture 2011 Birmingham, 8 June 2011
Quality in digitisation User studies Highlights Project planning PLAN Heavily used collections Information plans DO ACT CHECK Mass Digitisation Evaluation
Information plans vs. budget Source: www.numeric.ws
Quality in digitisation User studies Highlights Project planning PLAN Heavily used collections DO Information plans ACT CHECK Benchmarking Mass Digitisation Evaluation
Benchmarking (2007-2009) (2011-2013)
Quality in digitisation User studies Highlights Project planning PLAN Business Model Innovation Heavily used collections DO ACT Information plans CHECK Benchmarking Mass Digitisation Evaluation
BMI as management tool The missing link
Written and published by Kennisland, DEN &  Ministry of Culture (NL), December 2009
New value propositions analog ‘in house’ digital ‘in house’ digital in a  controlled network ‘out there’ on the web
Business Model Canvass Source: Alex Osterwalder
Major obstacles for CH 1. Organisation 3. Copyright 2. ICT-infrastructure 4. Revenue
1. Organisation in transition Audience cultural  heritage Value creation Networks Supply                   Demand Media behaviour        Innovation Quality                                      Efficiency Professions  & Traditions Technology Digitisation
2. Open ICT-infrastructure
3. Clearing copyright
4. Creating revenue 5. Product bundle: trans-media combination of various sources of income 4. Digital branding: the heritage institution creating the reputation and building the brand 3. Digital curator: the heritage institution providing the context 2. Digital original: the heritage institution as a digital  heritage broker 1. Original: the heritage institution creating the experience
Business Model Innovation Source: Alex Osterwalder
Share your knowledge on digitisation! www.den.nl

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