Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience? There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with. To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.

1. HOW TO BUILD A
FACEBOOK PAGE
AUDIENCE?
TOP 8 WAYS TO GET
FACEBOOK PAGE LIKES

2. Invite Friends1
Let your friends and the people in your life know about
your Page.
Your friends who Like your Page add instant credibility to
your Page.
They are quick to share your News Feed posts to their
own network of Facebook friends.
Your friends can get your Page to go viral.

3. HOW TO INVITE FRIENDS?
To invite your friends to like your Page, you must be using Facebook as
yourself and not as your Page.
Once you're using Facebook as yourself, you can invite your friends to
like your Page. From your Page:
• Click Build Audience at the top of your Page
• Select Invite Friends
• Click Search All Friends to select a list or type a friend's name in
the search box
• Click Invite next to the friends you want to invite

4. Import Contacts2
Why not invite your business contacts, industry
colleagues, or employees to Like your Page?
They are just as important to you and to your
business as your Friends are.
They are ideal ambassadors of your Page, and
your business.

5. HOW TO IMPORT CONTACTS?
If less than 5,000 people like your Page, you can invite your email
contacts to like your Page.
You can also import your contacts by providing your email address and
password.
To invite your email contacts:
• Click Build Audience at the top of your Page
• Select Import Contacts
• Upload a file or choose your email service and follow the on-screen
instructions

6. Promote Page3
You may want to reach more of the people who are important to you after
you have connected with your Facebook Friends and business contacts.
Facebook’s Promote Page are ads you can run with a specific target
audience group and with a budget to suit your needs.
Promote Page ads are specifically designed to promote your Page to
others to generate Likes on your Page.

7. HOW TO PROMOTE PAGE?
To promote your website from your Page:
• Go to the Page associated with the website you want to promote
• Scroll down to the About section on the left side of your Page's
Timeline
• Click Promote next to the website listed for your Page
• Fill in the details about your promotion
• Click Promote Website
If you haven't added a website to your Page, you can do this by going to
the Page Info section of your Page's Settings.

8. Like your Page4
Don’t forget to like your own Page.
As a business owner, you need to be your own
business ambassador, and the same concept
applies to your Facebook Page.
Be the first to like your Page, and set the scene
for others to follow.

9. HOW TO LIKE A PAGE?
From a Page: Click Like on the Page's cover photo.
From a News Feed story or an ad: Click Like or Like Page in the story
or ad.
From search: Type a topic or name you're interested in and click to
select a Page from the results. Once you're on the Page, click Like on
the Page's cover photo.
From the About section of someone's Timeline: Scroll down to the
Likes section, hover over a Page that you're interested in and click Like.

10. Custom Facebook
Page URL5
Ensure you claim a custom Facebook Page URL (web
address) such as www.facebook.com/xxxxxxxx.
Use your custom Facebook Page URL in all marketing
material including flyers, brochures, business cards,
email signatures and websites.

11. HOW TO CREATE A CUSTOM URL?
You can customize the web address for your Timeline or your
Page by choosing a username.
You can choose a username that Facebook suggests or create
your own. Select Check availability to see if the username you
want is available. If it is, click Confirm to confirm your choice.
Note: You must be an admin to choose a username for a Page.

12. Social Plug-Ins6
There are many social plugins you can add to
your website to generate more Likes for your
Page.
Add a LIKE BUTTON on your website to cross
promote your Page.

13. WHAT IS A LIKE BUTTON?
The Like button is a social plugin.
It’s a way for people to share their interest in content off of Facebook
(articles, videos, products, etc.) and provide recommendations to their
friends back on Facebook.
The Like button and other social plugins can be placed on any website.
When people logged into Facebook visit a site that uses the Like button
or another social plugin, they can have a more social experience by
seeing which of their friends have liked something or liking it themselves
and sharing it with their friends on Facebook.

14. Facebook Signage7
If you have a retail store, just like you would add a
Like button on your website, you can start telling
your customers about your Page by placing in-store
signs.

15. “To reach today’s
consumers;
businesses must
follow consumers
to their new
communication
channel of choice:
social media..”
#Facebook
“Don’t get too hung up on the
number of Likes you get. Focus
more on being real, and to
genuinely connect with the
people that matter most to you
and your business.
Your most engaged Fans are the
people who will help tell your
story to others.”

16. Be Pro-active8
Remember to have fun connecting with your Facebook
fans, and always be pro-active in inviting more of the
people that matter most to your business.
Be active, and invest your efforts to make your Facebook
relationships engaging, interactive and most of all
interesting so your fans are eager to share your posts onto
others.

17. “To reach today’s
consumers;
businesses must
follow consumers
to their new
communication
channel of choice:
social media..”
Jenny Lee-Koksal
CollaborationCafe
“Treat your Facebook Page like
you’re starting a new
relationship. It takes time, effort
and some patience but you will
be rewarded with a community of
loyal Fans who are like a hive of
busy bees working on your
behalf to spread your message
onto a wider network of people
you could not have reached on
your own.”

18. TOP 8 WAYS TO GET
FACEBOOK PAGE LIKES
#Source: www.facebook.com

20. jenny@collaborationcafe.com.au

21. BY JENNY LEE-KOKSAL.
@jennyleekoksal
Founder & Enthusiastic Social Media Explorer at
CollaborationCafe, Blogger, Social Media Coach,
Visual Content Designer, Presenter, Visual Data
Storyteller & Trainer.
My goal is to empower and educate businesses
to harness the power of social media to easily
connect with more people, customers, clients
and prospects to grow strong and sustainable
relationship-based businesses.
www.collaborationcafe.com.au