1. Your Value Proposition What do you do? How do you add value to your clients? What problems do you solve? 2. WHY do you do WHAT you do? What motivates you? What do you want to achieve for your clients? 3. Your Specialities Do you work in a particular niche? Do you solve a specific problem? With whom do you enjoy working? 4. Something Personal What do you enjoy doing outside of the office? What are you passionate about? 5. Reasons to Connect What are the situations where your clients need you most? What professionals would benefit from partnering with you?

1. 1. Your VALUE PROPOSITION:
What do you do?
Howdo you add value to your clients?
What problems do you solve?
2. WHY do you do WHAT you do?:
What motivates you?
What do youwant to achieve for your
clients?
PERSONAL BRAND
OPTIMISE LINKEDIN PROFILE
3
Amplify how you help people
Punchy HeadlineCreate a unique
URL
www.collaborationcafe.com.au
3. YOUR SPECIALITIES:
Do you work with a particularniche?
Do you solve a specific problem?
With whom do you enjoy working?
4. SOMETHING PERSONAL:
What do you enjoy doing outsideof
the office?
What are you passionate about?
Organisations? Charities?
5. REASONS TO CONNECT:
What are the situations whereyour
clients need you most?
What professionals would benefit
from partneringwith you?
Define your
Brand with a
great STORY to
spark INTEREST
& ENGAGEMENT!