Secure, reliable, made to measure hosting for enterprise applications, e-commerce systems and ISVs.

1. Made to
Measure.
Cloud Solutions & Services.
J10-4164 Cloud Brochure Front Page.indd 1 09/11/2010 13:28

3. Contents.
Introduction 4
Private Cloud 8
Infrastructure as a Service (IaaS) 10
Cooperative Cloud 12
Cloud Hosting 16

4. Introduction.
Get ahead in the Cloud How we view Cloud
Cloud is a transition that is changing the way you will Cloud is a flexible, secure, and reliable ICT infrastructure
buy, build, operate, and consume ICT infrastructure and or service that can be used by commercial and public
applications. sector organisations to support their strategic or tactical
ICT delivery needs. If you are looking to make internal ICT
Cloud is something you can own as a private internal infrastructure as efficient to own and operate as possible,
cloud, and something from which you can consume cloud mitigate the cost of replacing an end-of-life data centre,
services, delivered by a trusted service provider. Cloud will move ICT infrastructure provisioning to a trusted services
continue to mature, evolving the way organisations think partner, meet requirements for externally provided
about constructing and deploying ICT infrastructure and Disaster Recovery (DR) services, need to host core
changing the way organisations consume and pay for ICT business applications such as ERP or e-commerce sites,
services. or require extra compute or storage capacity to manage
business burst, then cloud should be a consideration.
Cloud is a technology, a service, and a strategy; and as
one of the UK’s leading Systems Integrators, Managed You’re bound to have questions
Service Providers, and Managed Hosting Providers, Logicalis We believe cloud shouldn’t be complex or confusing.
appreciates the full potential of cloud for our customers, But cloud is evolving fast, and if you’re creating a strategy
whether cloud is a private infrastructure you manage around cloud there are many questions you will need
yourself or a set of services we deliver to you. answering: Where do I start with cloud? Which bits of cloud
are right for me? Where is the cloud? What does cloud cost?
Logicalis can build any size of bespoke private cloud, can What service levels can I expect? What security measures are
deliver a readymade cloud to your site, or provide secure in place? Where is my data?
cloud services from our UK based Data Centres, and
because our cloud services come with a contracted SLA, Our belief is that we are uniquely positioned to answer
you can start to consume cloud services with confidence. all of these questions, and have the ability to demonstrate
that cloud isn’t something that represents a risk to your
ICT infrastructure or your business, but is a technology
architecture, solution or service you can confidently adopt.
4

5. Sounds good – why Logicalis?
Logicalis offers a unique portfolio of Cloud Solutions and
services, from private cloud all the way through to hosted
cloud.
Logicalis Cloud Solutions are...
• Built with best practice expertise and years of
experience in providing virtual data centre solutions.
• Enterprise class and secure, not a service out there on
the internet.
• Governed by SLAs and service contracts.
• Constructed to individual or community requirements.
• Built with enterprise class technology infrastructure
and software.
Logicalis design, build, host and manage…
• Private Cloud – highly virtualised and automated data
centre infrastructures managed either by your own
ICT department or by our managed service experts.
Our Bespoke On-Site Cloud Service (BOCS) delivers
our unique Virtual Container (VC) solution, delivering
‘virtual’ features to nearly any enterprise application.
• Infrastructure as a Service – Logicalis hosted
Infrastructure as a Service (IaaS) for Network,
Compute and Storage services, charged by bandwidth,
blade or storage consumption.
• Cooperative Cloud – hybrid private and hosted
integrated cloud solutions for cloud burst, cloud DR,
cloud application test and development and shared
service infrastructure.
• Cloud Hosting – cloud based application hosting for
individual organisations, government shared services
or ISVs.
All of our cloud service offerings are hosted and managed
in the UK so your data never leaves UK shores.
5

6. A quick run through of the Logicalis Transitioning to the cloud doesn’t have to
Cloud history be risky
Private cloud building is in our DNA. As accredited expert In the same way we think cloud shouldn’t be complex or
data centre partners of Cisco, HP, IBM, NetApp,VMware confusing, migrating to the cloud shouldn’t be risky – in
and CA technologies we can build private clouds based on fact, removing risk through all stages of cloud adoption is
all major server and storage platforms. And of course, we something Logicalis Virtualisation and Cloud Consultants
have virtualisation experts on all major hypervisors and take pride in.
operating systems so we can provide cloud infrastructures
from Intel through to Mainframe. Our Virtualisation Migration Risk Assessment (VMRA)
service focuses on the migration from non-virtual
Something innovative and really beneficial infrastructure to private cloud and our Cloud Migration
Logicalis has innovated in both our Private and Hosted Risk Assessment (CMRA) takes customers from private
Cloud solutions through our unique Virtual Container cloud to hosted cloud. Both services take our customers
(VC) technology. VC technology will change the way you on the journey to the cloud, and are a tried and tested
think about provisioning all aspects of a cloud service, methodology for producing a successful outcome every
making resources simple to manage, provision and move. time.
With VC technology an Oracle database, including all of
its computing, data, network, security and other necessary
elements, can be moved between data centres or between
on-site and hosted clouds within minutes. Virtual
Containers are unique to the Logicalis BOCS and Hosted
Cloud offerings, and are enabled through the innovative
technologies of Cisco, NetApp and CA technologies.
6

7. Virtualisation to Cloud Professional Services capabilities
Logicalis Virtualisation to Cloud Service offerings
What can Logicalis do for you?
Logicalis offers a complete cloud engagement, and because
we are a Systems Integrator, Managed Services Provider,
and Managed Hosting Provider, offering all major forms of
cloud solutions and services, we are able to deliver cloud
in a way that meets your specific business and technology
needs.
Creating space for new possibilities
Come to our Data Centre Innovation Centre and see what
Logicalis Cloud has to offer.
To book a visit contact 0800 876 6987
7

8. Private
Cloud.
A bespoke and highly virtualised data centre
infrastructure that’s built specifically for a
customer’s ICT infrastructure capacity needs.
So why should I build a Private Cloud?
The chances are that you may well already be in the
process of moving some of your ICT infrastructure to
something that resembles a cloud. If you are virtualising
then you’re already on your way. Private Cloud isn’t simply
about putting a hypervisor on your Intel estate (but that’s
a good start), it’s really about taking all the infrastructure
components you already have and making them work more
efficiently and then linking them, which means you can
provision and manage them more simply. Linking virtualised
servers, storage, network, security and management tools
and turning them into a pool of resource is what the term
‘cloud’ really means.
Does Logicalis have a pre-built Private
Cloud solution?
It’s called BOCS (Bespoke On-Site Cloud Service).
Logicalis has worked extensively with Cisco, NetApp and
CA technologies to build an optimum solution for on-site
cloud infrastructure and can package any size of BOCS
and deliver this to our customers in self-contained racks.
The BOCS includes all the management and automation
tools needed to run a cloud, as well as our expertise
in integrating new cloud solutions into your existing
infrastructure and operating processes.
Could I get a Private Cloud from any ICT
supplier?
Clouds are highly consolidated, efficient, operational pools
of ICT infrastructure resource and Logicalis is one of the
few partners in the UK who can deliver cloud solutions
across all major server and storage platforms. We also have
the capability to deliver the operational and automation
tools and the experience that enables cloud to be run as
one highly efficient IT business resource.
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9. Why should I work with Logicalis? Okay, what about a few specifics?
Logicalis build Private Clouds that are made to measure • Logicalis deliver a complete range of customer owned
to our customer’s needs. We offer ‘Cloud Principles’ for private cloud solutions.
every corporate application and our tailored approach of • We are cloud skilled with major vendors including
integrating network, compute, storage and infrastructure Cisco, IBM, HP, NetApp,VMware, and CA technologies.
automation gives you an adaptable and powerful solution • We have 20 years experience in computing, storage
and networking, and are one of the few partners able
for all your enterprise applications.
to create truly integrated private cloud solutions.
• Our tried and tested VMRA process helps customers
Our partners are your partners too plan and de-risk the move to highly virtualised
Certified by Cisco, HP, IBM, NetApp, CA private cloud.
technologies,VMware and others as data centre • We are able to create ‘clouds’ that support all major
partners, Logicalis can design, build and service technology platforms and operating systems (from
any size and type of private cloud infrastructure; Intel to Mainframe); not just hypervisor based ‘cloud’
solutions.
whether it is sitting on a Mainframe or Intel,
• Logicalis has architected a packaged enterprise
operating a hypervisor or a mainstream operating
class Private Cloud; Bespoke On-Site Cloud Service
system.
(BOCS), pre-packaged infrastructure including
management and automation tools (Cisco, NetApp
Virtually everything is virtual and CA technologies). We can even run it remotely.
Private clouds are the next generation of highly • Logicalis can virtualise everything through our unique
virtualised data centres, but in a Logicalis Cloud Virtual Container (VC) technology.
EVERYTHING is virtualised; network, computing,
storage, security and operational tools. Logicalis Can I sit down and discuss my Private
don’t simply build ‘virtual’ infrastructures, we Cloud requirements with Logicalis?
architecture environments that enable the Absolutely, cloud is no different than any other ICT
provisioning of new capacity and the movement of architecture. We expect to spend time discussing and
key business workloads. designing your cloud environment requirements with you.
Visit our new Data Centre Innovation Centre where you
can see the Logicalis BOCS in action and examine the
possibilities it could offer your business. There is practical,
hands-on experience available, as well as a consultation
process to genuinely assess your requirements.
To book a visit contact 0800 876 6987
9

10. Infrastructure
as a Service.
Readymade compute, storage and networking
solutions built with enterprise grade technology
and delivered as an SLA-based, contractual service.
Infrastructure as a Service (IaaS) – there’s
a lot of it about?
There is, but we believe the Logicalis IaaS solutions,
Compute as a Service, Storage as a Service and Network
as a Service, are perfect for all mission critical business
applications or storage requirements. As a Systems
Integrator we build Private Cloud infrastructures every
day, and our IaaS services are designed to the same
architectural and service standards.
So our IaaS solutions provide a truly enterprise class
service, based on technology you would use yourself
– probably better because we use the most advanced
computing, storage and networking platforms available,
from leading vendors you will recognise.
Our highly secure, multi-tenant hosting platform is ideal
for individual clients or communities of clients, and is a
UK based IaaS offering, charged on a capacity over time,
contracted model.
Crucially, it’s enterprise grade technology
Our kit is the best there is because we deliver against
a contracted SLA. So, though you might care about the
platform it’s built on, you will care about the service it
delivers even more. The Logicalis IaaS offerings are truly
enterprise class; built on recognised technology platforms
and operated from our own UK Tier 3+ Data Centre.
10

11. So, what’s the deal?
We believe in working for you and Customers can select from simple capacity over time on
with you blades or storage capacity, to flexible purchasing options to
Unlike most ‘pay as you go’ IaaS offerings, the provide the elasticity many will need for specific times of
Logicalis Cloud is designed to work for customers year or changing capacity requirements.
as a long-term ICT infrastructure service and is able • Compute, Storage and Network Services
to run mission critical workloads. • Pay per use (blade, storage, bandwidth), contracted
capacity over time
IaaS is a service that our customers depend on. • Massive capacity capability / high density hosting
SLAs form the basis of a long term contractual • SECURE platform, run in the UK, by a trusted UK ICT
service delivery model, incorporating service and solutions and services provider
capacity flexibility and agility, based on a managed • SLA based contractual model over 1, 3, 5 years
service contract. • Pre-provisioned and SLA based burst capacity
• ‘Blade Days’ offer access to ad-hoc agreed capacity
We also work with... resources
Logicalis uses Cisco, NetApp and CA technologies • Logicalis unique Virtual Container (VC) technology
for our Compute, Network and Storage as a Service – creating secure, virtual resources on a multi-tenant
offerings, which means our IaaS services are built cloud service
on the same technology that an enterprise would • Built on enterprise class technology (Cisco, NetApp,
CA technologies etc.)
use itself, but to a scale and a density that offers
• Hosted in a state-of-the-art, high density, Tier 3+ Data
environmental efficiencies and cost reduction
Centre estate
through technology consolidation. These efficiencies
• Accessible through private and closed connectivity
mean that using IaaS makes perfect business and
networks (commercial and public sector class)
ICT sense.
• Internet Connectivity as a Service for e-commerce
applications available
• Ideal for government class, G-Cloud services.
Building solutions for your future
Visit our new Data Centre Innovation Centre where you
can see the Logicalis IaaS offering in action. Meet our
dedicated Cloud Architects who will work with you to see
which elements of your ICT infrastructure could be moved
onto a Logicalis IaaS service. Work with us to design and
build your IT future.
To book a visit contact 0800 876 6987
11

12. Cooperative
Cloud.
A matched architecture, integrated private and
hosted cloud providing a single cloud service
delivering next generation data centre capacity.
What is a Cooperative Cloud?
Logicalis Cooperative Cloud is an integrated private and
hosted cloud solution providing a single infrastructure
‘resource pool’ with the freedom to move application
services or data between private infrastructure and the
Logicalis Cooperative Cloud service.
Cooperative Cloud is ideal for customers looking to cap
the size of their own ICT infrastructure or those who
may have run out of power or space. It is also ideal for
those who may need a representative infrastructure for
DR or application test and development and need to have
a trusted and integrated service they can use in the same
way as they do their own. The Logicalis Cooperative
Cloud makes two clouds look as one, act as one, and
creates a hybrid cloud solution ideal for commercial and
public sector cloud customers.
How is it constructed?
The Logicalis Cooperative Cloud is a highly integrated
matched architecture solution, with private and hosted
clouds working together to deliver a hybrid, secure, flexible,
enterprise class cloud offering. We use the same reference
architecture for both the on-site and hosted clouds,
giving full freedom of movement for applications or data.
Both sides are constructed from the same technology
architectures and, using some of the clever features of
the Cisco UCS computing platform, we can even make a
customer’s blade (all the way down to mac address) move
between clouds – and that makes this a true enterprise
enabler.
12

13. What are the two key elements of How can the Cooperative Cloud help?
Cooperative Cloud? Our BOCS is delivered as a self-contained cloud
• Bespoke On-Site Cloud Service ( BOCS) – infrastructure with enough compute, storage and network
on-site, highly efficient, Private Cloud. capacity to meet expected local demand and local capacity
• Cooperative Hosted Cloud – Logicalis hosted capability. Additional future capacity, in the form of DR
secure multi-tenant Cloud Service. services or burst capacity for example, is provided by the
Logicalis Hosted Cloud, with agreed capacity availability
over the long-term. The customer simply sees one set of
What is the technology behind it? infrastructure. This is a highly integrated solution providing
The BOCS and the Logicalis Cooperative Cloud are based maximum flexibility and scope for innovative capacity
on Cisco’s Unified Computing System (UCS) stateless provisioning.
computing technology, coupled with automation innovation
from CA technologies, which enables us to move work Give me examples of how it works?
loads that cannot be ‘virtualised’ with the same ease as The Logicalis Hosted Cloud could provide full HA / DR
those that can. This allows customers to choose whether services for the on-site BOCS. So, if your DR data centre
to run a virtual or non-virtual workload on their own is running out of steam, you could move all DR service
private environment or move it up into the hosted cloud requirements directly onto our cloud.
when they need more application capacity or if they need
to free up private space for a new workload. Or, if at certain times of the year an on-site application
needs more capacity, you can simply ‘move’ a local
The solution is hypervisor and workload independent, and workload back onto our cloud to free up room as and
can operate VMware, HyperV or Citrix hypervisors and when it is needed. Once the ‘burst’ requirement has ended
most other major operating systems. Our architecture is you can move workloads back locally. The blades you
designed for delivering enterprise class services and you used in our hosted cloud could have been your DR blades;
can choose to run part of the cloud as a non-hypervisor so you can burst into your own DR facility and make
resource for applications or operating systems that cannot significant cost savings.
or should not be supported through virtual technologies.
It is a truly made to measure environment.
This powerful feature means the Cooperative Cloud is
ideal for supporting any enterprise application workload,
making it a highly efficient choice of on-site cloud services.
In fact, you can consider a BOCS as a data centre in a rack
– all pre-designed, sized and configured by some of the best
engineers in the UK.
13

14. Basically... Remind me – the Logicalis Cooperative
The great benefit of the Cooperative Cloud is that with cloud has...
matched architecture, designed for enterprise class • Highly integrated Private and Hosted Cloud Services
services, you can move applications from your site to • Compute, Storage and Network IaaS packaged
our hosting site with ease. It is a packaged on-site cloud services
connected to a packaged hosted cloud giving you a single, • Logicalis unique ‘Virtual Container’ (VC) technology
seamless, packaged solution. The Logicalis Cooperative creating secure and movable virtual resources
Cloud offers customers or communities of customers a • Supports most enterprise applications
straightforward route to cloud adoption. • Ideal for long term growth capacity outside of
existing data centre
• Predictable application test and development
• High Availability (HA) or Disaster Recovery (DR)
• Secure public sector / government shared services
• BOCS for all on-site private cloud capacity
• SLA based contractual model over 1, 3, 5 years
• Built on enterprise class technology (Cisco, NetApp,
CA technologies)
• Hosted in the Logicalis UK Tier 3+ Data Centre estate
• Accessible through private and closed connectivity
networks (commercial and government class)
• Ideal for government class G-Cloud services.
Where can I see it in action?
The Logicalis Cooperative Cloud offers customers, or
communities of customers, a straightforward route to
cloud adoption. Come and see it for yourself in our new
Data Centre Innovation Centre.
To book a visit contact 0800 876 6987
14

15. 15

16. Cloud Hosting.
Secure, reliable, made to measure hosting for
enterprise applications, e-commerce systems
and ISVs.
We give you an ideal environment
Many commercial and public sector organisations and
ISVs need a secure and reliable environment in which they
can host core business applications, e-commerce sites or
deliver services to a group of customers as Software as a
Service (SaaS).
Logicalis Cloud Hosting offers an ideal environment for all
of these requirements.
Putting you on the map
We host your applications and services in our Tier 3+
UK Data Centre. High bandwidth internet services are
already available and we have interconnects to major
internet exchanges and other networks. Cloud capacity and
storage is all UK based and the service is managed from
UK managed service centres. This is especially important
to industries where information security is paramount.
Government customers can be assured that Cloud Hosting
with Logicalis meets the highest security and operational
standards.
16

17. Get it exactly right with us Host with the most
Logicalis Cloud Hosting is a made to measure solution • UK hosting environment
for any size of requirement. Customers work with us • Tier 3+ Data Centre
to design and select a bespoke environment. Our cloud • Flexible costing based on Network, Compute and
operations and architecture team ensure that we work to Storage as a Service
your specific hosting requirements. • Highly efficient hosting environment based on
enterprise class technology platforms
Our managed services team can also help you manage your • Virtual Container (VC) to deliver a single hosted
operating system or hypervisor technologies, removing a virtual environment
layer of management, and ensuring that you truly are in a • High bandwidth internet connectivity available on
cloud hosting environment that is enterprise class. request
• Managed Services to help run your operating or
Innovation through consultation hypervisor environment
Logicalis Cloud Hosting is designed for fast access, • Connectivity to major internet exchanges.
so bringing your application on board is managed by
our dedicated engineers, who will help you size and Have a closer look
scope. Logicalis use its innovative Virtual Container Come to our Data Centre Innovation Centre and see
(VC) technology to create a specific virtual cloud which Logicalis hosting possibilities in action.
customers can deploy their operating system and
application stack of choice. To book a visit contact 0800 876 6987
17

18. Overview.
Logicalis design, build, host and manage…
• Private Cloud – highly virtualised and automated data
centre infrastructures managed either by your own
ICT department or by our managed service experts.
Our Bespoke On-Site Cloud Service (BOCS) delivers
our unique Virtual Container (VC) solution, delivering
‘virtual’ features to nearly any enterprise application.
• Infrastructure as a Service – Logicalis hosted
Infrastructure as a Service (IaaS) for Network,
Compute and Storage services, charged by bandwidth,
blade or storage consumption.
• Cooperative Cloud – hybrid private and hosted
integrated cloud solutions for cloud burst, cloud DR,
cloud application test and development and shared
service infrastructure.
• Cloud Hosting – cloud based application hosting for
individual organisations, government shared services
or ISVs.
All of our cloud service offerings are hosted and managed
in the UK so your data never leaves UK shores.
18

19. What can Logicalis do for you?
Logicalis offers a complete cloud engagement, and
because we are a Systems Integrator, Managed Services
Provider, and Managed Hosting Provider, offering all major
forms of cloud solutions and services, we are able to
deliver cloud in a way that meets your specific business
and technology needs.
Creating space for new possibilities
Come to our Data Centre Innovation Centre and see what
Logicalis Cloud has to offer.
To book a visit contact 0800 876 6987

20. www.uk.logicalis.com/cloudservices
Logicalis UK: 110 Buckingham Avenue | Slough | Berkshire SL1 4PF
Tel: +44 (0) 1753 777 200 | Fax: +44 (0) 1753 777 203
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© Logicalis Group 2010. All trademarks are acknowledged.