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DESIGN IN THE “REAL WORLD” 
SITUATING ACADEMIC CONCEPTIONS OF ID PRACTICE 
COLIN M. GRAY 
IOWA STATE UNIVERSITY 
ELIZABETH BOLING 
INDIANA UNIVERSITY 
Photo 
courtesy 
of 
Marcus 
Spiske 
https://www.flickr.com/photos/125167502@N02/
SO WHAT IF WE HAD A THEORY 
FOR EVERY SITUATION? 
WE WOULD HAVE 
MILLIONS OF THEORIES
RESEARCHER DESIGNER 
THEORY ENACTED IN 
PRACTICE 
DESIGNER-PROOF
RESEARCHER DESIGNER 
OPPORTUNISTICALLY 
THEORY PRACTICE 
DRAW FROM 
UTILITY OF THEORY 
FOR PRACTICE
WE NEED TO DIVORCE 
THEORY 
FROM 
METHOD
THEORY V. METHOD 
4C/ID MODEL 
(VAN MERRIËNBOER & KIRSCHNER 
PERFORMANCE 
FUNCTIONAL 
DECOMPOSITION 
PRODUCT/SYSTEM
RESEARCHER DESIGNER 
METHOD ALLOWS 
THE DESIGNER 
THEORY PRACTICE 
TO USE 
METHODS ARE TOOLS
WHAT IS “DESIGN THEORY”
WHAT IS “DESIGN THEORY” 
• Theory and method are separate (Friedman, 2003) 
• Theory and tacit knowledge about use are 
separate issues (Dunne, 1997; Polanyi, 1966) 
• Theory can tell us how phenomena occur, but it 
cannot tell us when we should do one thing over 
another, such as how to prioritize or deal with 
constraints in a particular design context (Lawson & 
Dorst, 2009; Nelson & Stolterman, 2012)
HOW DOES IDT DESCRIBE 
DESIGN THEORY? 
• Describe 
• Explain 
• Generative (and often prescriptive) 
• Describes “methods and how to use them” 
(Reigeluth & Carr-Chellman, p. 7, emphasis in original)
HOW DOES IDT DESCRIBE 
DESIGN THEORY? 
“[instructional design 
theory is] a set of design 
theories that pertain to 
various aspects of 
instruction” 
(Reigeluth & Carr-Chellman, p. 8) 
DESIGN THEORY 
Instructional 
Design Theory
(Gray, Stolterman, & Siegel, 2014) 
ALL IS NOT AS IT SEEMS
“We refer here to the unarticulated and 
unexamined means by which eclectic practices 
unfold in design work; or stated differently, we 
are concerned that merely claiming one’s 
practices to be eclectic, and assuming that this 
admission satisfactorily clarifies one’s modus 
operandi in the design process, obscures 
fundamental issues regarding the nature of one’s 
design decisions in a given situation and masks— 
often unintentionally—the values, assumptions, 
and judgments that guide such choices… 
(Yanchar & Gabbitas, 2011, p. 385)
…Put more bluntly, we are concerned that, in the 
name of eclecticism, little or no careful attention 
need be paid to the underlying means by which 
diverse techniques are selected and employed, 
and, by extension, little or no attention need be 
paid to the means by which design is 
actually produced.” 
(Yanchar & Gabbitas, 2011, p. 385)
EXAMPLES OF DESIGN THEORY 
DARKE PRIMARY GENERATOR 
(Darke, 1979) 
DORST & CROSS CO-EVOLUTION 
OF PROBLEM AND SOLUTION 
(Dorst & Cross, 2001)
Design activity is fueled by theoretical 
and philosophical understanding, 
enacted in ways that are unique to the 
individual designer, 
representing a generative/ 
non-deterministic use of 
theory and method.
METHODS AREN'T MERELY 
ENACTED IN PRACTICE 
(Fortney & Yamagata-Lynch, 2013; 
Schwier, Campbell, & Kenny, 2009) 
WE DON'T STUDY 
DESIGN PRACTICE (IN GENERAL) 
(Rowland, 1992; Stolterman, 2008)
DESIGN METHODS
WHAT'S NEXT? 
• Partnering with practitioners and generating/ 
legitimating design and practical knowledge 
• Deconstruction of orthodoxy within IDT 
scholarship 
• Knowledge-building within theory and method 
epistemologies
THANK YOU 
COLINGRAY.ME
• This prescriptionist stance favors the research 
community in a hegemonic way, causing 
practitioners to feel cynicism or guilt toward the 
research literature (Boling et al. 2011)
THE NATURE OF THE TOOL IS 
INAPPROPRIATE TO THE TASK 
AND 
WE HAVE NOT EXAMINED 
THE TASK
• krippendorf - designer-proof system? pointing at 
the issue of not just designer or teacher proofing 
things

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Design in the “Real World”: Situating Academic Conceptions of ID Practice

  • 1. DESIGN IN THE “REAL WORLD” SITUATING ACADEMIC CONCEPTIONS OF ID PRACTICE COLIN M. GRAY IOWA STATE UNIVERSITY ELIZABETH BOLING INDIANA UNIVERSITY Photo courtesy of Marcus Spiske https://www.flickr.com/photos/125167502@N02/
  • 2.
  • 3. SO WHAT IF WE HAD A THEORY FOR EVERY SITUATION? WE WOULD HAVE MILLIONS OF THEORIES
  • 4. RESEARCHER DESIGNER THEORY ENACTED IN PRACTICE DESIGNER-PROOF
  • 5. RESEARCHER DESIGNER OPPORTUNISTICALLY THEORY PRACTICE DRAW FROM UTILITY OF THEORY FOR PRACTICE
  • 6. WE NEED TO DIVORCE THEORY FROM METHOD
  • 7. THEORY V. METHOD 4C/ID MODEL (VAN MERRIËNBOER & KIRSCHNER PERFORMANCE FUNCTIONAL DECOMPOSITION PRODUCT/SYSTEM
  • 8. RESEARCHER DESIGNER METHOD ALLOWS THE DESIGNER THEORY PRACTICE TO USE METHODS ARE TOOLS
  • 9. WHAT IS “DESIGN THEORY”
  • 10. WHAT IS “DESIGN THEORY” • Theory and method are separate (Friedman, 2003) • Theory and tacit knowledge about use are separate issues (Dunne, 1997; Polanyi, 1966) • Theory can tell us how phenomena occur, but it cannot tell us when we should do one thing over another, such as how to prioritize or deal with constraints in a particular design context (Lawson & Dorst, 2009; Nelson & Stolterman, 2012)
  • 11. HOW DOES IDT DESCRIBE DESIGN THEORY? • Describe • Explain • Generative (and often prescriptive) • Describes “methods and how to use them” (Reigeluth & Carr-Chellman, p. 7, emphasis in original)
  • 12. HOW DOES IDT DESCRIBE DESIGN THEORY? “[instructional design theory is] a set of design theories that pertain to various aspects of instruction” (Reigeluth & Carr-Chellman, p. 8) DESIGN THEORY Instructional Design Theory
  • 13. (Gray, Stolterman, & Siegel, 2014) ALL IS NOT AS IT SEEMS
  • 14. “We refer here to the unarticulated and unexamined means by which eclectic practices unfold in design work; or stated differently, we are concerned that merely claiming one’s practices to be eclectic, and assuming that this admission satisfactorily clarifies one’s modus operandi in the design process, obscures fundamental issues regarding the nature of one’s design decisions in a given situation and masks— often unintentionally—the values, assumptions, and judgments that guide such choices… (Yanchar & Gabbitas, 2011, p. 385)
  • 15. …Put more bluntly, we are concerned that, in the name of eclecticism, little or no careful attention need be paid to the underlying means by which diverse techniques are selected and employed, and, by extension, little or no attention need be paid to the means by which design is actually produced.” (Yanchar & Gabbitas, 2011, p. 385)
  • 16. EXAMPLES OF DESIGN THEORY DARKE PRIMARY GENERATOR (Darke, 1979) DORST & CROSS CO-EVOLUTION OF PROBLEM AND SOLUTION (Dorst & Cross, 2001)
  • 17. Design activity is fueled by theoretical and philosophical understanding, enacted in ways that are unique to the individual designer, representing a generative/ non-deterministic use of theory and method.
  • 18. METHODS AREN'T MERELY ENACTED IN PRACTICE (Fortney & Yamagata-Lynch, 2013; Schwier, Campbell, & Kenny, 2009) WE DON'T STUDY DESIGN PRACTICE (IN GENERAL) (Rowland, 1992; Stolterman, 2008)
  • 20. WHAT'S NEXT? • Partnering with practitioners and generating/ legitimating design and practical knowledge • Deconstruction of orthodoxy within IDT scholarship • Knowledge-building within theory and method epistemologies
  • 22. • This prescriptionist stance favors the research community in a hegemonic way, causing practitioners to feel cynicism or guilt toward the research literature (Boling et al. 2011)
  • 23. THE NATURE OF THE TOOL IS INAPPROPRIATE TO THE TASK AND WE HAVE NOT EXAMINED THE TASK
  • 24. • krippendorf - designer-proof system? pointing at the issue of not just designer or teacher proofing things