Gum Tree 31st July 2009

Start-up MOJO Colin Bruce colin@bview.com bview.com/api linkedin.com/in/colinbruce twitter.com/colinbruce

My experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I recently started-up…again ,[object Object],[object Object],[object Object]

Critical areas of a start-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology is critical ,[object Object],[object Object],[object Object]

By definition, start-ups tolerate risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start-ups keep costs low, really low ,[object Object],[object Object],[object Object]

Start-ups appreciate scaling but don’t stress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start-up guide to operations ,[object Object],[object Object],[object Object]

Structures – flatten where possible Business analyst Tech PM Architect Dev lead (TPM) Developer (analyst) Designer Business QA analyst Business PM Business (BPM, QA) Dev lead Developer(s) Designer QA Technical analyst 3x more productive Tough to scale “ high-calibre, smaller teams outperform larger organisations” Bart Becht

Example start-up process simplification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start-ups avoid biz|tech clan wars ,[object Object],[object Object],[object Object]

Rules of thumb for a good team ,[object Object],[object Object],[object Object],[object Object]

Start-ups have Swiss Balls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The right people are key ,[object Object],[object Object],passionate commercial intelligent relentless process nazis nice-but-dim intellectuals procrastinators “ this is (…) not a game (…) if you’re not into it - go work at starbucks” Jason Calacanis

Start-up people are empowered ,[object Object],[object Object]

Idea exchange has to be part of the culture ,[object Object],[object Object],[object Object],[object Object],“ let those ideas flourish and not have them crushed by a (…) consensus” Bart Becht

Embrace failure ,[object Object],[object Object],“ You always pass failure on the way to success” Mickey Rooney “ Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve Jobs

Cynics/realists ,[object Object],[object Object],[object Object],[object Object],“ If it is such a good idea then why isn’t everyone else doing it?” “ This is too complicated – we aren’t making the process easy enough”

Start-ups can run on a fraction of the staff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start-up people know they are making a difference ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start-ups engage in fundamental team building Do things together Celebrate team victories Long term financial reward Facilitate personal growth Drink Eat Play games (as before) Options Shares New stuff Free time Responsibility Recognition

Kuh-myoo-ni-key-shuh n ,[object Object],[object Object],[object Object]

Start-up meetings have a purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start-up people are open & empathic ,[object Object],[object Object]

No ivory towers in a start-up ,[object Object],[object Object],[object Object],[object Object]

Innovation across the business ,[object Object],[object Object],[object Object],[object Object]

Start-ups evolve fast ,[object Object],[object Object],[object Object],[object Object]

Keep it simple, stupid ,[object Object],[object Object],[object Object],[object Object],[object Object],You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity. Jason Fried

Gum Tree 31st July 2009

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