From Event to Action: Accelerate Your Decision Making with Real-Time Automation
How much is site search worth? How to define conversion and calculate ROI
1. How much is site search worth?
How to define conversion and measure ROI
#ColbensonLive
2. This is the best photo I could find
John Tomlinson
Head of Communications
@JohnRTomlinson
Colbenson
Conversion through search & social media
@Colbenson
12. How much of your site is driven by search
Info Lead Direct sale
£10,000 £5,000 £100,000
90% 40% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000
13. How much of your site is driven by search
Info Lead Direct sale
£10,000 £5,000 £100,000
90% 40% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 + £800 + £24,000 = £28,400
14. How much of your site is driven by search
Info Lead Direct sale
£10,000 £5,000 £100,000
90% 40% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 + £800 + £24,000 =
£28,400 x 40% =