Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.