1. TOP CAMPAIGNS

3. WIPRO CAMPAIGN OBJECTIVE : BRANDING,RECRUITMENT & REFERRAL PROGRAM CAMPAIGN DURATION : 1 MONTH IN BANGALORE, 1 MONTH IN DELHI/NCR( CURRENTLY RUNNING) SCOPE OF CAFES : 28 CAFES CAMPIGN DYNAMICS: RESPONSE GENERATION OF INTERESTED CANDIDATES TO JOIN WIPRO BPO THROUGH SMS ON A NUMBER MENTIONED ON THE COLLATERALS. TOUCH POINTS AT CAFES :STANDEE, TABLE STICKER.

4. Table sticker creative Standee creative

5. Standee in cafe Table sticker in cafe

6. TOYOTA CAMPAIGN OBJECTIVE :NEW CAR LAUNCH “ETIOS” CAMPAIGN DURATION :2 MONTHS SCOPE OF CAFES : 180 CAFES AND 60 XPRESS OUTLETS CAMPIGN DYNAMICS: DATABASE COLLECTION,IMMEDIATE GRATIFICATION OF COFFEE COUPON TO THE CUSTOMER.(111000+LEADS GENERATED) TOUCH POINTS AT CAFES :DANGLER,DROP BOX,TABLE STICKER,LEFLETS,COUPONS

7. DANGLER TABLE MAT

8. LEAFLETS FREE COFFEE COUPON DROP BOX/LEAFLETS

9. AXE http://www.afaqs.com/perl/news/story.html?sid=27046_Axe+Twist+now+on+Mocha+and+CCDs+menu CAMPAIGN OBJECTIVE :AXE TWIST LAUNCH”NEW FRAGRANCE” CAMPAIGN DURATION :1 months SCOPE OF CAFES :50 cafes CAMPIGN DYNAMICS: TRI COLOR BEVERAGE “AXE TWIST”,on purchase of 2 beverages 1 AXE glass free,also with every beverage a fragrance card was given out to each customer. TOUCH POINTS AT CAFES :tent cards / coasters / fragrance cards / 2 drinks free glass

11. TENT CARD

12. BAJAJ-PULSAR CAMPAIGN OBJECTIVE :BIKE RELAUNCH “PULSAR 135CC” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES : 35 CAFES FOR BIKE DISPLAY,150 CAFES FOR STATIC VISIBLITY. CAMPIGN DYNAMICS: LEAD GENERATION THROUGH PROMOTER IN 35 CFES AND BRANDING EXERCISE.(7500 LEADS GENERATED) TOUCH POINTS AT CAFES :STANDEE , BIKE DISPLAY,PROMOTER,TENT CARD ON TABLES.

13. Bike Display

14. STANDEE TENT CARD

15. NISSAN-MICRA CAMPAIGN OBJECTIVE :NEW CAR LAUNCH “MICRA” CAMPAIGN DURATION :1 MONTHS SCOPE OF CAFES :150 CAFES. CAMPIGN DYNAMICS: BRANDING AT CAFES. TOUCH POINTS AT CAFES :TENT CARD ON TABLES

16. TENT CARD

17. NIKE CAMPAIGN OBJECTIVE :NEW SPORTS APPAREL LAUNCH CAMPAIGN DURATION :1 MONTHS SCOPE OF CAFES :70 CAFES. CAMPIGN DYNAMICS: “Q-CODES” ON WALL VISUAL AND STANDEE FOR CUSTOMER DOWNLOADS TO ACCOUNT FOR CLICKS ON PRINT MEDIA.(Q – CODES TECHNOLOGY WAS USED IN A MEDIUM FOR THE FIRST TIME) TOUCH POINTS AT CAFES :WALL VISUAL AND STANDEE AT CAFES

18. WALL VISUAL STANDEE

19. CADBURY “5 STAR” CAMPAIGN OBJECTIVE :Customer engagement for fun aspect of the brand. CAMPAIGN DURATION : 1 MONTH SCOPE OF CAFES : 200 CAMPIGN DYNAMICS:each table had a jigsaw puzzle to be solved for a contest and winners were gratified by the brand. TOUCH POINTS AT CAFES : JIGSAW PUZZLE MAT AT THE TABLES

20. CADBURY PUZZLE

21. TABLE MAT

22. X-BOX CAMPAIGN OBJECTIVE : To reach out to the customer for product experience. “GAMING ZONE” CAMPAIGN DURATION : 6 MONTHS SCOPE OF CAFES : 10 CAMPIGN DYNAMICS:The customer could play the games on X BOX and would share their feedback.(very prime high footfall cafes were targeted and there was immense response to te gaming zone) TOUCH POINTS AT CAFES :table sticker with play creative, X Box installed at cafes.

23. KIOSK

24. KIOSK

25. ITC-FIAMA/VIVEL CAMPAIGN OBJECTIVE :PRODUCT AND BRAND LAUNCH CAMPAIGN DURATION :2 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:TO TARGET ALL FEMALE CUSTOMER WALK INS AT CAFES WITH INSTANT GRATIFICATION BY THE BRAND. TOUCH POINTS AT CAFES :SAMPLING OF FIAMA/VIVEL GIFT PACKS TO FEMALE CUSTOMERS/WALLVISUALS/STANDEE/TENT CARDS/DROP BOX CONTEST FORMS.

26. WALL VISUAL DROP BOX STANDEE

28. SAMPLING LEAFLETS TENT CARD POSTER

29. SONY-PSP http://www.domain-b.com/industry/Foods/20091116_gaming_zone.html CAMPAIGN OBJECTIVE :TO VENTURE AN INTERESTING CAMPAIGN THAT COULD ESTABLISH DIRECT CONTACT WITH THE CUSTOMERS. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :60 CAFES CAMPIGN DYNAMICS:SONY PSP WAS INSTALLED AT ALL TABLES FOR THE CUSTOMER TO EXPERIENCE THE PRODUCT. TOUCH POINTS AT CAFES :PROMOTER/TENT CARD/FLOOR STICKER

30. TENT CARD FLOOR STICKER

31. TENT CARD

32. HUL- “FAIR & LOVELY” CAMPAIGN OBJECTIVE :PRODUCT & BRAND LAUNCH “FORGET MARKS” CAMPAIGN DURATION :45 DAYS SCOPE OF CAFES :125 CAFES CAMPIGN DYNAMICS:FROM A TEASER AT THE CAFÉ TO DIRECT CUSTOMER CONTACT TO EMPHASIS “FORGET MARKS” TOUCH POINTS AT CAFES :DANGLER/ TISSUE PAPER HOLDER/ TENT CARD/ PUSH PULL

33. DANGLER

34. PUSH & PULL TISSUE PAPER

35. LOGITECH CAMPAIGN OBJECTIVE : Product Launch “MP3” CAMPAIGN DURATION : 1 Month SCOPE OF CAFES : 16 Cafes CAMPIGN DYNAMICS:A PROMOTER WOULD APPROACH THE INTERESTED CUSTOMERS TO EXPLAIN THE PRODUCT FEATURES TOUCH POINTS AT CAFES : Kiosk & Promoter/ Danglers / Push/Pull stickers on the front glass façade / Table Stickers – on all the tables

37. KIOSK

38. VODAFONE CAMPAIGN OBJECTIVE : “BLACKBERRY BLAST-WE’RE THE BLACKBERRY BOYS” CAMPAIGN DURATION :2 months SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS: TOUCH POINTS AT CAFES : Glass façade poster on the entrance door / tent card/ Poster on notice board.

39. TENT CARD POSTER ON NOTICE GLASS FAÇADE POSTER

40. SAMSUNG CAMPAIGN OBJECTIVE : LAUNCH OF A HANDSET “ BRAND LAUNCH” CAMPAIGN DURATION : 1YEAR SCOPE OF CAFES : 100 CAFES CAMPIGN DYNAMICS:STATIC BRANDING FOR NEW HANDSET LAUNCH. TOUCH POINTS AT CAFES :WALL VISUAL /BRANDING FOR STATIC VISIBLITY

41. WALL VISUAL

42. APPLE I MAC CAMPAIGN OBJECTIVE :LAUNCH OF IMAC “PRODUCT LAUNCH” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :55 CAMPIGN DYNAMICS:THE PROMOTER WAS INTERACTING WITH THE CUSTOMERS TO SHOWCASE THE FEATURES OF THE PRODUCT. TOUCH POINTS AT CAFES :KIOSK,STANDEE,LEAFLETS,PROMOTER,TENT CARD

43. STANDEE TENT CARD LEAFLETS

44. TATA PHOTON CAMPAIGN OBJECTIVE : New service launch ( Data card-Photon+ ) CAMPAIGN DURATION : 1 Month SCOPE OF CAFES : 121 cafes CAMPIGN DYNAMICS: Photon demo at cafes where the promoter interacted for leads and explaining product features. TOUCH POINTS AT CAFES : Bill folder Sticker / Standee / Badges on team member / kiosk/promoter

45. STANDEE PROMOTER

46. MTS CAMPAIGN OBJECTIVE :TO PROMOTE THE NEW SERVICE LAUNCHED AND TO GENERATE LEADS. CAMPAIGN DURATION : 3 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:THE PROMOTER EXPLAINED THE FEATURES AND THE CUSTOMER COULD ACCESS THE DEMO AND ALL THE LEADS WERE CONVERTED ON SPOT. TOUCH POINTS AT CAFES : INTERACTIVE KIOSK / PROMOTER / SALE OF PRODUCTS

47. KIOSK / PROMOTER TENT CARD

48. CROMA CAMPAIGN OBJECTIVE :AWARENESS OF CROMA OUTLET AND OFFERS IN VICINITY. CAMPAIGN DURATION :ANNUAL SCOPE OF CAFES :ANNUAL DEAL CAMPIGN DYNAMICS:STORE TO STORE BRANDING FOR EACH CROMA OUTLET THAT OPENS NEAR CCD. TOUCH POINTS AT CAFES :TABLE STICKERS/STANDEES WITH LEAFLETS FOR LATEST OFFERS.

49. TABLE STICKER

50. YAHOO CAMPAIGN OBJECTIVE :TO PROMOTE NEW APPLICATIONS ON YAHOO. CAMPAIGN DURATION :2 MONTHS SCOPE OF CAFES :50 CAFES CAMPIGN DYNAMICS:EVERY CUSTOMER CONTACT WAS ESTABLISHED WITH A COASTER WITHEACH BEVERAGE AND THERE WERE HEAVY DOWNLOAD OF THE APPLICATION. TOUCH POINTS AT CAFES :COASTERS WITH EVERY BEVERAGE AND BLU-FI DOWNLOADS.

51. COASTER

52. ZEE TV SAREGAMAPA CAMPAIGN OBJECTIVE :PROMOTING THE SHOW AND THE SMS CONTEST. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :120 CAFES CAMPIGN DYNAMICS:MIKE DANGLERS TO CREATE THE SINGERS ZONE AT CAFES. TOUCH POINTS AT CAFES : MIKE DANGLERS / TENT CARDS CONTEST CONTESTENT / AHEDABAD BHOPAL/FINALE GIFT HAMPER / THE WINNER OF THE CONTEST GOT THE OPPORTUNITY TO ATTEND THE FINALE AND WAS GIVEN A HAMPER BY THE SPECIAL GUEST OF THE SHOW.

53. TENT CARD DANGLER

54. TENT CARD MIKE DANGLER STANDEE

55. AIRTEL BROADBAND CAMPAIGN OBJECTIVE :TO LAUNCH NEW SERVICES OF AIRTEL CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:TO REACH OUT TO CUSTOMERS AT CAFES FOR NEW SERVICE LAUNCH. TOUCH POINTS AT CAFES :TENT CARDS AT CAFES

56. TENT CARD

57. TATA INDICOM CAMPAIGN OBJECTIVE :TO CREATE AWARENESS. CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :100 CAFES CAMPIGN DYNAMICS:PROMOTER WOULD EXPLAIN THE NEW FEATURES ,APPLICATIONS,SERVICES. TOUCH POINTS AT CAFES :INTERACTIVE TABLE KIOSK FOR CUSTOMERS TO ACCESS DEMO IN GROUPS.

58. TABLE KIOSK

59. CEAT http://www.afaqs.com/news/story.html?sid=28847_CEAT:+Handle+Your+Coffee+Firmly CAMPAIGN OBJECTIVE :TO SPREAD THE AWARENESS OF “SUPERIOR BIKE GRIP TYRES” CAMPAIGN DURATION :3 MONTHS SCOPE OF CAFES :150 CAFES CAMPIGN DYNAMICS:THE TENT CARD ATTRACTED THE CUSTOMER MOBILE WITHOUT CAUSING ANY HARM TO THE DEVICES,AN EXCLUSIVE HOT BEVERAGE WAS SERVED IN WINTER SEASON IN CEAT MUGS/TO FURTHER ENGAGE THE CUSTOMERS THERE WAS A COFFEE TABLE BOOK GUIDE OF SAFE DRIVING TOUCH POINTS AT CAFES :CEAT CERAMIC CUPS WITH HOT BEVERAGE/MAGIC PAD TENT CARDS/COFFEE TABLE BOOK

60. COFFEE TABLE BOOK CEAT BEVERAGE CEAT MUG

61. FASTRACK CAMPAIGN OBJECTIVE :EYEGEAR AND WATCHES LAUNCH CAMPAIGN DURATION : 1 Month SCOPE OF CAFES :70 CAFES CAMPIGN DYNAMICS: STATIC VISIBLITY OF FASTRACK YOUTH PRODUCTS AT CAFES TOUCH POINTS AT CAFES :WALL VISUAL/ STANDEE/ TABLE STICKER

62. CUTOUT STANDEE CHAIR BACK LEAFLETS

63. WALL VISUAL TABLE STICKER

64. MAYBELLINE CAMPAIGN OBJECTIVE :NEW PRODUCT LAUNCH “WHITESTAY UV” CAMPAIGN DURATION :1 MONTH SCOPE OF CAFES :120 CAFES CAMPIGN DYNAMICS:KAPPI NIRVANA – BEVERAGE INTEGRATION WITH MABELLINE. TOUCH POINTS AT CAFES :DANGLERS/SIDE MENU CARD PROMOTING THE BEVERAGE-KAPPI NIRVANA / STANDEE AND BILL COUNTER TENT CARD.

65. STANDEE DANGLER

66. BEVERAGE SIDE MENU CARD TENT CARD/ BILL COUNTER TENTCARD LEAFLET

67. HULK CAMPAIGN OBJECTIVE :Movie Promotion. “Incredible Hulk” CAMPAIGN DURATION :1 month SCOPE OF CAFES :130 cafes CAMPIGN DYNAMICS:BEVERAGE INTEGRATION “HULK SPONSORED-GREEN APPLE SODA” TOUCH POINTS AT CAFES :DANGLERS /TABLE STICKER/ HULK GOODIES – CDZ AND HULK SHAPE PENS ITH EVERY BEVERAGE/ HULK – GREEN APPLE SODA.

68. DANGLER SAMPLE TABLER STICKER

69. THANK YOU THANK YOU http://www.coffeeday.com