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Bloomberg Philanthropies 
Mayors Challenge Winner
FASTFWD PROCESS 
Redefine urban challenges as opportunities 
Accelerate the most promising solutions 
Pilot solutions / launch companies 
Reform and build new procurement processes 
to enable cities to effectively deploy solutions
FASTFWD ACCELERATE 
RECRUIT International Solicatation 
Big Think Conference 
Objective: Descriptive, not prescriptive 
EVALUATE 
• Innovation 
• Impact 
• Implementation 
• Engagement 
• Entrepreneurship 
SELECT Diversity of approach, difficulty, geography and 
identity 
$100k in Fellowships for 
10 Social Entrepreneurs
FASTFWD ACCELERATE 
CORE CURRICULUM 12 weeks – deconstruct the business model 
• Value Proposition 
• Revenue and Margin Model 
• Market Analysis 
• Competitive Advantage 
• Go to Market Strategy 
• Team and HR 
• Scalability 
• Capital Strategy 
PARTNERS / TRACKS • PennDesign/Think Brownstone/Primed 
Associates– Design 
• PennLaw – Legal 
• Wharton – Finance
FASTFWD CITY ENGAGEMENT 
ACCELERATOR PANELS 
Dissecting the Business Model 
What does this mean for developing a business around 
working with and for government / public sector? 
ACCELERATOR CORE 
CURRICULUM FEEDBACK 
Broad engagement from across city departments 
Weekly Peer Review Sessions, with city staff level 
engagement for each module 
INTENTIONAL 
PARTNERSHIP 
Engage “Startup Sherpas” – innovators from 
across city government who will connect with 
startups to participate in design curriculum 
DESIGN CURRICULUM 
Designing a great Pilot Project 
- Design Thinking 
- Persona Development 
- Interview Skills 
- Hypothesis Development 
- Engaging Partners 
- Hypothesis Testing and Ongoing Feedback
FASTFWD LAUNCH 
REFORM Change rules through which entrepreneurs and 
cities can collaborate. 
PILOT | FUND 
Provide opportunities for graduates to pilot 
solutions with city government and companies 
to receive launch funding. 
$100K in Pilot Funding 
SHARE | SCALE 
Extend partnership opportunities beyond 
Philadelphia to cities across the country 
and further afield.
FASTFWD WHAT’S NEXT 
REFORM Change rules through which entrepreneurs and 
cities can collaborate: 
TOOLKIT Development 
• Challenge Development / Problem Articulation 
• Communication of Opportunities 
• Legal Tools / RFP Templates 
• Evaluation Best Practices 
• What works: Registry / pilot database? 
• Pilot Funding 
INSTITUTIONALIZE | FUND Figure out how FastFWD can be supported 
SHARE | SCALE Extend partnership opportunities beyond 
Philadelphia to cities across the country 
and further afield to develop best practices 
for sharing solutions. 
• Problem definition process 
• Solution sharing / buyer forum
@FastFWDPHL 
www.fast-fwd.org 
story.bellows@phila.gov

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Cities and Startups: Cultivating Deep Engagement

  • 2. FASTFWD PROCESS Redefine urban challenges as opportunities Accelerate the most promising solutions Pilot solutions / launch companies Reform and build new procurement processes to enable cities to effectively deploy solutions
  • 3. FASTFWD ACCELERATE RECRUIT International Solicatation Big Think Conference Objective: Descriptive, not prescriptive EVALUATE • Innovation • Impact • Implementation • Engagement • Entrepreneurship SELECT Diversity of approach, difficulty, geography and identity $100k in Fellowships for 10 Social Entrepreneurs
  • 4. FASTFWD ACCELERATE CORE CURRICULUM 12 weeks – deconstruct the business model • Value Proposition • Revenue and Margin Model • Market Analysis • Competitive Advantage • Go to Market Strategy • Team and HR • Scalability • Capital Strategy PARTNERS / TRACKS • PennDesign/Think Brownstone/Primed Associates– Design • PennLaw – Legal • Wharton – Finance
  • 5. FASTFWD CITY ENGAGEMENT ACCELERATOR PANELS Dissecting the Business Model What does this mean for developing a business around working with and for government / public sector? ACCELERATOR CORE CURRICULUM FEEDBACK Broad engagement from across city departments Weekly Peer Review Sessions, with city staff level engagement for each module INTENTIONAL PARTNERSHIP Engage “Startup Sherpas” – innovators from across city government who will connect with startups to participate in design curriculum DESIGN CURRICULUM Designing a great Pilot Project - Design Thinking - Persona Development - Interview Skills - Hypothesis Development - Engaging Partners - Hypothesis Testing and Ongoing Feedback
  • 6. FASTFWD LAUNCH REFORM Change rules through which entrepreneurs and cities can collaborate. PILOT | FUND Provide opportunities for graduates to pilot solutions with city government and companies to receive launch funding. $100K in Pilot Funding SHARE | SCALE Extend partnership opportunities beyond Philadelphia to cities across the country and further afield.
  • 7. FASTFWD WHAT’S NEXT REFORM Change rules through which entrepreneurs and cities can collaborate: TOOLKIT Development • Challenge Development / Problem Articulation • Communication of Opportunities • Legal Tools / RFP Templates • Evaluation Best Practices • What works: Registry / pilot database? • Pilot Funding INSTITUTIONALIZE | FUND Figure out how FastFWD can be supported SHARE | SCALE Extend partnership opportunities beyond Philadelphia to cities across the country and further afield to develop best practices for sharing solutions. • Problem definition process • Solution sharing / buyer forum