2. Introduction
Emails, SMS can get
boring
Make the experience more fun
through our animated characters
Animated characters to notify and also to read
mails for you
3. Problem Definition
Natural Language Processing
- Core Engine
- SDK
Animated Characters
Default Characters
Additional Paid Character
Customized Character
Branding of organization, movies, TV Serials
4. The Ad
Concept
Using universal character of FUN
Tom and Jerry
A bored guy with usual email summary finds our
app and is instantly hooked.
A choice is given to choose the character
Tom or Jerry
A fun filled choosing ceremony takes place.
The guy is happy and shares with his friends.
Youtube Link: http://youtu.be/NVfaiyFOGf0
5. Cost Breakdown
-Natural Language Processing
Initial cost of making the Natural Language
Processing Engine is USD 20000 along with the
SDK.
- Animated Character
$250 per character
- Promotion Cost
$500 a month.
6. Revenue
• - Apps
Selling apps for $0.99 per download.
- Additional Paid Character
• Additional Paid Character
- USD $5 -USD 15
- Branding of Organization/ movies/ serials
-One time charge USD 5000
- Language SDK
- Revenue Sharing of 70-30 for people whose
regional language is purchased. Developer gets 70
and we get 30 %.
- Designers can upload the animated character, if its chosen the
revenue sharing is 70-30
7. Marketing Plan
- Social Media
- Facebook, Linkedin, Youtube,
- Advertisement in Facebook.
- Guerilla Marketing
- Make animated character of Larry King
and other famous TV journalist or the guy
from Click and get a review of our product.
8. SWOT
Strength
Costof Developing
Great Developers
Great Animators
Team Spirit
Animation works on
Emotional Intelligence of Users
9. SWOT
Weakness
Cultural barriers
Schedule of Team Members
Knowledge of International
Business
Infrastructure in host country
Need Mentor to deal with corporate clients on
“BRANDING”
10. SWOT
Opportunities
Market is open in this segment
Branding of organization movies
and serials would start a trend
which would be profitable
Threat
Copyright Issues
Google or Facebook bring it for free.
We will release software development kit as part of our strategy, wherein the developers can develop their own natural language Processing in the regional or national language and it can be sold via us. Animated character would read the emails. We would provide default animated characters and we would also provide customized animated characters.
We are taking Tom and Jerry as an example for the animated characters for now. These characters are something, which has brought smiles to us for ages.In future we will use customized animated character, branding of organization, movies, serials etc.