Position yourself for Profits on Social Media

Position Yourself
For Profits
On Your Social
Networks
Laura Rubinstein, CHt
Social Media Marketing Strategist
http://facebook.com/CoachLauraR
http://linkedin.com/in/LauraRubinstein
http://twitter.com/CoachLaura
http://pinterest.com/CoachLauraR
http://youtube.com/LauraOnSocialMedia
http://gplus.to/CoachLaura
www.SocialMediaBlastOff.com
www.SocialBuzzClub.com

Laura Rubinstein Why Should You Listen To Me?
• 2012 Small Business Influencer
Award Top 10
• Coach Top Financial Advisors
• Celebrity Clients & Thought
Leaders
• Increased assets under
management by $80 million in 1
quarter
• Co-founder of
Social Buzz Club
with over
5 million reach
As Seen EVERYWHERE On Social Media

Can you relate?
• Got accounts set up
• Started posting your messages
• Commenting
• No business
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com

Did you have a social media strategy?
• You wouldn’t build a house by buying some
supplies and starting to hammer together
pieces of wood.
• Build your social media platform with a
blueprint…for success

Your Social Media Blueprint
1. Clarify Your Brand Message
2. Define Your Purpose/Objective
3. Set Your Goal
4. Choose right networks
5. Get Set Up Right On Social Media
6. Choose Strategies
7. Create an Implementation
Plan

1 - Clarify Your Brand Message
• Your brand is everything you use to convey
• What you do
• Problems you solve
• Who you do it for and who most benefits
• How you do it
• Results they will get
• Quality they can expect and receive

Forms of Branding
• Slogan, Tag Line, USP
• Logos
• Website and brochure design
• Office furniture, clothing, colors and style
• How you behave towards
prospects and clients
• Quality of your products/service

Your Brand Message
• What do you want people to feel, think and say
about you?
• Does that match the experience they have
when they READ your website, social networks,
and printed materials and INTERACT
with you online and offline?

2- Identify Your Social Media Objective
1. Increase brand or cause awareness
2. Deliver customer service
3. Build your email list
4. Enhance your reputation & make strategic
connections
5. Stay up on industry trends / market research
6. Become known as the “go to” expert
7. Educate your market

CAUTION: If you’re only focus is making
money, don’t use social media.
When the marketer moves in
the members move out.

3- Set Your Goals
• Measureable
• Realistic
• By When
What are your goals?

Reality Check
• How much time are you going to invest?
• How much money will you budget for this?
• Do you have the knowledge to accomplish this
goal?
• What help will you need?
• If your reach is 200 and you have
no fans, you have 10 friends, growing
your opt-in list by 100,000 in 3 months
and have no money to get right help,
it may not be realistic.

4- Choose your Right Networks
• Facebook, Twitter, LinkedIn
• Pinterest, YouTube
• Google+, Google Plus Local Places
• EmpireAvenue
• Reddit, StumbleUpon
• LOCAL: Yelp, Kudzu, Merchant Circle,
Manta
• Industry specific

YES, you want to have a BLOG site
• Great for SEO
• Become your hub (website + blog all in one)
• Dynamic content that adds value
• Links to products in posts convert better than
side bars and home page
• Have opt-in for valuable gift
• Sales flow (opt-in, auto-responder,
videos, free consult, sales page)
90%of website
traffic starts on a
blog post.

5- Set Up Your Social Networks RIGHT
• Professional images and videos
• Covers and Backgrounds –professional & matching
• Facebook Application page for opt-ins
• Optimize with keywords in bios/about and
• YouTube titles.
• Notes on Facebook
• In tweets and hashtags
• LinkedIn headlines, summary and titles
• Create Friend Lists and Twitter Lists
• Grow your communities
• Join groups on Facebook
LinkedIn and Google+

6- Social Media Strategies
• Share content
• Timed to your events
• Relevant to trending topics
• Give your best stuff away -> Grow your email list
• Respond daily
• Answer others questions
• Initiate Engagement
• #Shoutout to influencers and new fans/followers
• Thank you for connecting
• Contribute in groups, pin and repin others’
content on Pinterest
• Happy Birthday and special occasion
wishes directly on others’ pages

Engagement Strategies
1. Polls
2. Questions
3. Contests
4. Collaborations
5. Giveaways
6. Photos (text images)
7. Videos
8. Private Messaging
9. Facebook Ads
10. Social Buzz Club

Killer Content That Engages

Photos with Quotes
• www.photofunia.com
• www.picmonkey.com

7- Implementation Plan
• Editorial/Content Calendar
• Engagement Matrix
• What to do and when
• engage on other pages.
• Send notes to friends/fans
• Schedule events and invite people
• Respond to questions and comments

Define
Branding
Goals
Market Mix
Strategic
Plan
Choose tools
Develop your
professional
presence
Integrate your
Blog
Implement
strategies
Engage your
fans, followers,
friends &
connections
Create your
tribe raving
fans
Monetize
Capture leads
Sell products
Deliver services
Strategize Optimize Magnetize
www.SocialMediaBlastOff.com • www.TransformToday.com

Where are you today?
 I have a well crafted social media
marketing plan. I just need more word
of mouth exposure from influencers.
 I need a strategy and system that gets
me set up and gets me more exposure,
traffic, leads, influencer endorsements
and sales.

Get Your Social Media Act Together
 Explode your visibility and credibility
 Multiply the traffic to your website
 Receive public endorsements by key industry leaders who
have a strong following and positive reputation
 Position and become known as the “go to” expert
 How to save time and where to put your efforts for
maximum sales and opportunities
 Leverage insider strategies that grow
your fans, friends, followers and connections

1. Easy to follow step by step – on
screen training
2. Get an Action Plan for each
social network
3. Know exactly how to massively
grow your network simple
steps – Marketing Template
4. Short cut strategies
5. Free tools for maximizing your
influencer status

Create Custom
Tabs Easily
with opt-in & video
Increase you email
list.
BONUS
Get Leads Automatically from Facebook

Are you doing
the RIGHT
things on
Facebook?
BONUS

If you’re ready to launch…
BONUSES
 Get Started Right Video & Action Guide ($49)
 Pinterest Blast Off System ($199 value)
 Rock Your Facebook Business Page with Custom apps ($49)
 Keys to Generating FB Buzz ($27)
 Social Media Marketing Plan Template ($97)
First 5 BEFORE end of meeting
 45-minute consultation via phone with
Coach Laura ($250)
Only $497 for entire package.
$670 in
Bonuses
Copyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com

Do you have more questions
Fill In Contact Form & Questions
Connect with Coach Laura:
http://twitter.com/CoachLaura
http://facebook.com/CoachLauraR
Done-For-You – Call Coach Laura
619-940-6569
www.SocialMediaBlastOff.com
Social Media Blog:
www.TransformToday.com

Position yourself for Profits on Social Media

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Position yourself for Profits on Social Media