1. e m po we rne t wo rk.co m http://www.empo wernetwo rk.co m/passio n2pro sper/blo g/salespage/
Writing A Sales Page Can Be Annoying
Have you ever f elt this way? Coming up with the right words to write a sales page can be
dif f icult f or those who are not really good at writing. You can even be a pretty good writer
and still f ind it to be a challenging task.
Sometimes we do a lot of over thinking which causes us to be overwhelmed and anxious,
leading to a mental block. But ultimately, there are a f ew things to keep in mind when you
are trying to create a f abulous sales page.
Let’s look at the headline
T he headline is the most important part of the sales page because it’s the very f irst thing
people read. Having an eye popping headline grabs attention and makes people want to
know more about what you have to of f er.
Remember, this is always about solving a problem. T hink of the desired outcome that
people want. One of my f avorite headline f ormulas (and there are many), contains the
benef it and the promise in a specif ic amount of time.
T he other f ormula I would highly suggest is one that digs in on the pain and promises an
ef f ective solution. Make certain that your headline is interesting and catchy enough f or
your readers.
Your opening statement
Remember back in high school when you had to write an essay and that f irst line basically
stated what the essay was going to be about? Well, a sales page is no dif f erent. Although
in this case, the headline does this job and the next f ew statements have to back up your
promise and keep the attention of your readers. It sounds like a lot but just sticking to the
specif ics will get you through this. Remember to keep your readers engaged by using
persuasive words so they will stay on your sales page.
Tell A Story
People love stories! T his cannot be expressed enough. As long as you are telling a story
that relates to your of f er, people will keep reading. Everybody has a story and someone

2. may be able to relate to the one you’re telling. You can write a story about how your of f er
changed someone’s lif e in the past and grab some testimonials f or a maximum ef f ect. Most
times, this does all the selling f or you. Look f or ideas on other sales pages that you’ve
come across in the past.
T he “limited time” offer
I absolutely love this part of the sales page because it gets people thinking that they
need to buy the product right away. T his is what puts the pressure on people to buy.
Telling them they only have a f ew days lef t, a f ew hours lef t, etc., is a great way to get the
sale quickly. Creating a digital product such as an e-book, can really work if you try the tips
above.
It may take some time f or you to know exactly how to write a sales page that sells, but if
it gets to be too mind boggling, you can always outsource it. It just takes a little more of
tapping into your right brain f or creativity while also using the lef t brain f or logic. Get those
creative juices f lowing and make your best sales page ever.
As always….
Stay driven and EMPOWERED!
Cheryl