1. SIGMA Marketing Group, LLC Capabilities Overview For more information an any of our services Please contact Cindy Modzel Business Development Manager 585-242-7138 cmodze@sigmamarketing.com 8/31/2009

2. SIGMA’s Mission ...is to help our clients transform their customer data into innovative marketing solutions designed to increase profits. Insights Engagement Strategy Using marketing research and statistical methods to pinpoint the right audiences and uncover key selling insights Strategic programs built off customer insights delivered in a 1:1 fashion to customers and prospects Optimizing and automating the delivery of marketing messages for progressively higher results Friday, September 11, 2009 2

3. SIGMA Overview and Client Experience 3 SIGMA’s Corporate headquarters is located in Rochester, NY Founded in 1985, SIGMA is a privately held, limited liability corporation Employs 70+ full-time employees. Our revenue is 70% from B2B Clients SIGMA’s key vertical focus Financial Services Healthcare Technology Automotive Consumer Package Goods Travel Friday, September 11, 2009

4. Integrated, SMART-to-Market Solutions Acquisition Retention Customer Growth Marketing Technology Campaign Management Sales Enablement Friday, September 11, 2009 4

6. Project Management

7. Campaign Management

8. Vendor Management

9. Lead Management

10. Telemarketing

11. Online Campaign Services

12. EM & DM Production and Management

13. Text and Mobile Messaging

14. Program Analysis

15. Financial Pro Forma

16. Response Analysis

17. Positioning

18. Strategic Communications

19. Dynamic Personalization

20. Audience Profiling

21. Marketing Research

22. Segmentation

23. Predictive Modeling

24. Database Development

25. Data Hygiene

26. Tools Integration

27. Data EnhancementFriday, September 11, 2009

28. SMART Marketing+ Technology Solutions Delivering ROI – Examples across industries 6 Integrated automated marketing programs to support new customer acquisition for 400+ affiliates Acquisition savings of $1.5M.Response rates up 49-70% Multi-segment, multi-channel message testing with predictive modeling for acquisition mailing programs Single Program Savings of $300,000, Beat Controls by 20% Database, data, analytics and direct marketing programs to support over 1000 company owned stores and licensees across North America Delivered $100 Million Retention Opportunity Portals, Data, Analytics and Marketing Programs to support over 5000 sales people and hundreds of agent businesses Attrition reduced by as much as 40%, revenue gains of $55 Million ROI on new acquisition programs of 190% Data hygiene database, analytics and marketing programs to support Canadian Business Outsourcing Testing and Analytics to drive acquisition and renewals 15% lift in response, 17% lift in ROI

30. Program Concept Development

31. Detailed Project Plans

32. Project Management

33. Data Management

34. System Implementation

35. Analytics, Profiling & Segmentation

36. Campaign and Program Management

37. Messaging Strategy & Contact planning

38. Creative Development & testing

39. Campaign and program design and implementation

40. Reporting & Analysis

41. Vendor Management

42. Manage external (or work with internal) resources such as print vendors, fulfillment and telemarketing resources7

43. SIGMA’s Closed Loop Campaign Process Program Objectives Market Understanding Channel Understanding Customer Understanding Analytics & Targeting Project Planning Promotion Development Results Management Results Report & ROI Concept Development Data/Lead Distribution List Development Response Management Channel Engagement EM/DM/OBT Data & Response Capture Demand Creation Friday, September 11, 2009 Page 8

44. Customer Database Management is the Foundation of Our Client Relationships Database Marketing Technology Marketing Technologies Success in database marketing requires a marriage of technology, analytical and marketing expertise. We have made an ongoing commitment to a superior technological infrastructure by investing in technologies as soon as they are practical for our clients marketing needs Experience working with thousands of data sources of varying formats and structures has taught us the value of key quality control procedures and tools that are built, maintained and enhanced. 9

46. Propensity Scores and Profiles

48. Contact Lists

50. Data Cleansing

51. Match/Merge

52. Householding

53. Post-Processing

54. Suppressions

56. Data processing

57. List processing

58. Static Report Delivery

59. Ad Hoc Report Creation & Sharing

61. Extracts

62. Results/Activity ReportsCampaign Management Partner Data Friday, September 11, 2009

63. SIGMA’s Technology Blueprint Data Hygiene Environment SIGMA deploys best in breed ETL, hygiene and data consolidation tools and methodologies to deliver quality data to our client’s databases. Customer Database A database repository that will integrate customer data with external data, campaign data and performance data Enables automated monthly update processes in a relational environment to support analytical and marketing campaign deliverables MarketMiner Analytics Environment Environment tuned for high-level analytical tools like MarketMiner and SPSS enables sophisticated analytics applied by highly trained users Web Reporting Portal Internet access to real-time data and reporting for management and designated partners ChannelSMART Messaging Portal Business Rules driven multi-channel messaging Email, Mobile and Print on Demand Content Management and Content databases Campaign Management Automates and streamlines the development of one-time, ongoing or triggered marketing programs Builds and maintains customer touch points analysis Workflow contact stream management for campaigns in email, telemarketing and direct mail 11 Marketing Technology

65. Ultimately, SIGMA’s strategic approach places emphasis on attaining the most complete picture of prospects and customers to understand their current and potential value to the company in order to provide the greatest opportunity for Marketing ROI.Analytics & Research How Why When What Who Effective strategies for customers and non-customers. What type of communication is most effective? Attitudinal dimensions of customers and non-customers. Why are segmentsbuying? Purchase triggers for customers and non-customers. When will purchases occur? Demographic dimensions of customers and non-customers. Who is in the market? Usage dimensions of customers and non-customers. What is being purchased? 12

66. Advanced Analytics Services Applying Insights to Grow Accenture’s Business 13 Analytics & Research

67. The SIGMA Creative Difference Left Brain and Right Brain Creative Working Collaboratively The real value comes when we put our heads together. Because our analytical people know so much about the target audiences and segments, our creative team has all the ammunition they need to craft a design and copy approach that fits the target with unmatched precision -- 14 Messaging and Creative Strategy

68. SIGMA Creative Advantage Incorporate customer knowledge: attitudes and perceptions as well as transactions and behavior. Relevance is key. Balance both: Brand value: RTBs (reasons to believe) Conversion techniques: target, offer, format, channel, timing 15

69. Cross Channel Messaging Messaging and Campaign Management Managing 1:1 Messaging Touch points Mobile Messaging : End to end management of promotional campaigns delivered through text. Direct Mail: SIGMA developed, printed and mailed over 150 million pieces of direct mail in the last 18 months. Email: SIGMA designs and manages complex email campaigns. Web: SIGMA designs, hosts and manages web micro-sites and portals designed to deliver measurable interactions with our clients customers Lead & Response Management: SIGMA manages the responses generated by campaigns – whether through the development of micro sites, telemarketing, or automated fulfillment operations Friday, September 11, 2009 Page 16

70. ChannelSMART A Multi-Channel Messaging Platform A powerful, Web-based messaging portal for campaign creation, execution and measurement Increased marketing productivity with multichannel messaging through a single tool Managed control and use of your creative assets from one location, for all your marketing team Consistent and consolidated tracking of your campaigns across all direct channels SIGMA’s team of campaign-management experts to support your team from end to end 17 9/11/2009

71. Messaging and Campaign Management Telemarketing Methodology We competitively source and manage telemarketing vendors from program concept through completion. Friday, September 11, 2009 Page 18

72. Closing the Loop with Reporting and Campaign Analysis SIGMA approaches every solution with the objective of maximizing results for our clients. Three types of reporting help us measure success. Results Reporting shows progress on an initiative, usually quantitative. Campaign Analyses Measurements for overall campaign Return on Investment include program and marketing strategy recommendations Metrics Dashboard reporting Summarize success metrics on a single page for clarity Gives our clients easy visibility to results that can be shared in their organization 19 Reporting Metrics and Measurement Campaign Analyses Dashboards 9/11/2009

73. Thank you 20