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Effective Use of Social Media for Independent Schools

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Corey McPherson Nash
Corey McPherson Nash

The document outlines Corey McPherson Nash's approach to developing an effective social media strategy and plan. It discusses identifying target audiences and goals, developing an engagement strategy to build relationships, and selecting appropriate social media channels. Corey emphasizes the importance of being authentic and engaging, listening to audiences, and adjusting plans over time based on feedback.

Business
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Effective Use of Social Media 2010 CASE District 1 Conference
Agenda ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
What is different about social media
What are Social Media? gap SHOUTING! conversation
Trusted Sources of Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Trusted Sources of Information
Relationships are Everything ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a social media plan for your school
[object Object],Conversation Content is just something to talk about. – Corey Doctrow http://www.boingboing.net/2006/10/10/disney-exec-piracy-i.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Tweets sent vs. received Month of September 2009 @DeanElmore 1936 followers @Suffolk_U 1329 followers
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@DeanElmore 1936 followers @Suffolk_U 1329 followers
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Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Getting to Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Getting to Engagement: WHO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting to Engagement: WHO ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Planning Your Strategy: WHAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Strategy: WHAT ,[object Object],[object Object],[object Object],[object Object]
Example: BB&N Senior Tiles
[object Object]
Planning Your Strategy: HOW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Strategy: HOW ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Example: Authenticity
[object Object],[object Object],[object Object],[object Object]
Example: Get Outside Your Site and Be Remarkable
Planning Your Strategy: HOW ,[object Object],[object Object],[object Object]
Example: Example Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Planning Your Strategy: LAUNCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Strategy: Launch
Social Media Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Engagement
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Corey’s Social Media Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions?
[object Object],[object Object],[object Object],[object Object],[object Object]

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