Kellogg's Digital Marketing Presentation

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Business Technology

Kellogg’s Digital
Presentation
Strategy
By: Chris Milliken

Target Audience
 Ages

17 to 25
 Target age group
could be
expanded
 Age group who
increasingly
neglects breakfast

Spokes Persons
Shatner

Phelps

Campaign




Beneficial implications
of breakfast
Narrow and deep
product line
Breakfast On-the-go
bars

Deep Product Line

Big Idea
 Kellogg's

big idea is to market to the
target age group of 17 to 25 year olds
that breakfast is a vital meal of the day
 Eating Kellogg's breakfast products
provide benefits such as higher
metabolisms
 Leads to weight loss

Tools & tactics
 Reaching

audience
 Marketing
 SEO



the

Google ad words
Social Media

Measurement tactics
 Google

Ad words
 Google Analytics



Pay per click
$10,000 / month

Budget
 Kellogg’s

needed more bang for buck
 Increased marketing and advertising
budget by $250,000
 Nearly Billion dollar budget

Summary
• Reach audience of ages 17 to 25

• Remind audience of deep product line that is offered

• Reach audience frequently, and remind all of health
benefits. (metabolism)

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ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

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Google's Just Not That Into You: Understanding Core Updates & Search Intent

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How to have difficult conversations

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Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

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Christy Abraham Joy

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

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ChatGPT webinar slides

ChatGPT webinar slides

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

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Project for Public Spaces & National Center for Biking and Walking

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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Skeleton Culture Code

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PEPSICO Presentation to CAGNY Conference Feb 2024

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Content Methodology: A Best Practices Report (Webinar)

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How to Prepare For a Successful Job Search for 2024

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Social Media Marketing Trends 2024 // The Global Indie Insights

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Trends In Paid Search: Navigating The Digital Landscape In 2024

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5 Public speaking tips from TED - Visualized summary

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ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

ChatGPT webinar slides

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

More than Just Lines on a Map: Best Practices for U.S Bike Routes

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Kellogg's Digital Marketing Presentation

1. Kellogg’s Digital Presentation Strategy By: Chris Milliken

2. Target Audience  Ages 17 to 25  Target age group could be expanded  Age group who increasingly neglects breakfast

3. Spokes Persons Shatner Phelps

4. Campaign    Beneficial implications of breakfast Narrow and deep product line Breakfast On-the-go bars

5. Deep Product Line

6. Big Idea  Kellogg's big idea is to market to the target age group of 17 to 25 year olds that breakfast is a vital meal of the day  Eating Kellogg's breakfast products provide benefits such as higher metabolisms  Leads to weight loss

7. Tools & tactics  Reaching audience  Marketing  SEO   the Google ad words Social Media

8. Measurement tactics  Google Ad words  Google Analytics   Pay per click $10,000 / month

9. Budget  Kellogg’s needed more bang for buck  Increased marketing and advertising budget by $250,000  Nearly Billion dollar budget

10. Summary • Reach audience of ages 17 to 25 • Remind audience of deep product line that is offered • Reach audience frequently, and remind all of health benefits. (metabolism)