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Big Clients for Small Business Hunting Big Game in the Urban Jungle
Business Development Principles ,[object Object],[object Object],[object Object]
Winning Big:  True or False? If you get to the C-suite  and they say no,  you’re dead If you win one project,  the rest of the business  is yours Personal relationships  must be built  face-to-face
Reaching the Most  Senior Executive ,[object Object],[object Object],[object Object]
Permission-based Conversations ,[object Object],[object Object],[object Object]
Objective: Access to Stakeholders ,[object Object],[object Object],[object Object]
Stakeholders in the Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Golden Rules ,[object Object],[object Object],[object Object]
Big Game. Really Big Game.  Urban Jungle True Story
Relevance is in the eye of the Beholder ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Your Prey ,[object Object],[object Object],[object Object]
Pipeline size:  Metrics ,[object Object],[object Object],=5-6 referrals  (from conversations & briefings being forwarded) =3  conversations
A Big Game Story ,[object Object],[object Object],[object Object],[object Object]
Big Game Hunting   You Can Win Big ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Big game hunting how to

  • 1. Big Clients for Small Business Hunting Big Game in the Urban Jungle
  • 2.
  • 3. Winning Big: True or False? If you get to the C-suite and they say no, you’re dead If you win one project, the rest of the business is yours Personal relationships must be built face-to-face
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Big Game. Really Big Game. Urban Jungle True Story
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.