Icfct Social Media Webinar2 Apr2011

Where should you focus your energy?

Copyright 2011 – All Rights Reserved 2
© 2009 Coldwell Banker Real Estate LLC All Rights Reserved

Why LinkedIn for Coaching?
}  It’s where your clients hang out
}  It’s where people can connect with you
anonymously before they connect directly
}  It positions you as a 21st century businessperson
}  It’s where business relationships start

}  And oh, by the way, It works!


Coaching is Still a People Business
}  Social media is a platform for creating and
nurturing relationships
}  Social media is inexpensive (mostly free)

}  Mass two-way communication leads to…
◦  One-on-one conversation…which leads to
◦  Business!
}  Social media is viral by nature


Social Networking - Basic Facts
}  People like working with people they know and trust
}  It’s a way to communicate with your SOI
}  It’s all about leads, leverage & referrals
}  It’s the fastest growing application in the history of
the web
}  You are developing your ‘brand’ online
}  You can communicate systematically
}  It’s easy and it’s fun!


So Where Do You Begin?
}  Start with the end in mind – set business goals
◦  How many clients do you want to next year?
◦  What is your coaching specialty?
}  Have a clear marketing message
◦  Do you have a tag line or an elevator statement?
◦  What other marketing are you doing?
}  Understand the psychology of social networking
◦  What messages will appeal to your target audience?
◦  Establish a plan of action to get in front of them


Establishing Your Voice
}  How do you want to be perceived as a coach?

}  What type of clients do you want to attract?

}  What are the benefits of working with you?


The Rules of Engagement
}  Be Transparent, Authentic, Human
}  Build opportunities through dialogue which would not
have otherwise occurred first
}  Then connect them with your business
}  What will your legacy be? Brand yourself
}  Live your brand across all social networks, websites,
blogs, etc.


LinkedIn – the basics for success
}  The primary site for business relationships
}  Not just for job hunting – but you are looking for
a job
}  A complete profile is critical
}  Join groups – alumni, corporate, conference,
networking, non-profit, professional (work-
related, special interest)
}  Participate in group discussions

}  Open your profile to be seen by anyone


LinkedIn is Your Online Biography
}  Quality Headshot
}  Magnetic Professional Headline
}  Minimum three recommendations for every job
}  Engaging Summary
}  Details about each job in your profile
}  Use hyperlinks to connect visitors to your other sites


LinkedIn Strategy
}  Frequency of Updates
}  Consistent growth of your network
}  Extra effort to personalize invitations and thank-you’s
}  Joining targeted Groups
}  Periodic Profile Review
}  Using Applications as appropriate
}  Let your personality show through!


Tie it All Together

Your
Other Company ICF-CT
Websites Website Website

Facebook Twitter
LinkedIn

Cool
Your Blog Other Blogs
Articles


How to Find Carol McManus
}  http://www.linkedinlady.com
}  http://www.ywait4success.com
}  http://www.linkedin.com/in/carolmcmanus
}  http://www.facebook.com/carol.mcmanus
}  http://www.twitter.com/carol_mcmanus
}  carolmcmanus@linkedinlady.com
}  Direct: 203-286-8760
}  Cell: 203-219-3057


Icfct Social Media Webinar2 Apr2011

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