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Social Media - Stanford Social E ASB (January 2010)

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Chris McCann
Chris McCann

Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class. It starts with a high level overview of social media and email marketing and gets into specific tactics as the slides progress.

TechnologyEducation
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@Stanford Social-E ASB 1/18/2010
Why am I talking? Social Media Strategist 100k+ UStream 45+ Countries Worldwide 11.8m Social Media Impressions 30+ Volunteers www.tedxsv.org Co-Founder ,[object Object]
13 Digests Worldwide (Paris, Tokyo, NYC, Toronto, etc)
20k+ Subscribers
17 team members
www.thestartupdigest.com,[object Object]
Big Picture: Use Metrics TEDxSV = bit.ly, pieces of content, FB fans, RT’s, etc [Startup Digest] = Subscribers, Conversion Rate, additional cities, open-rate, etc Why? Motivation, Baselines, Goals, Continuous updates
Big Picture: Leading TEDxSV = Execution vs. Leading, Inspire Ideas and Updates [Startup Digest] = Distributed Curators, Consolidated effort Why? Distrusted reach beyond yourself, get others to take action, scale, commitment
ToolBox: Your Levers Type of Content: Announcements, news, community driven, etc Channels: Facebook, Twitter, YouTube, UStream, etc Flow: Content generation and syndication Process-itize: Bite Size Chunks
Practical Tactics: Package Participation
Practical Tactics: Email Updates 1x – 2x a week Use metrics, give specific ideas, generate content, ask for feedback/ideas back Learn from participants – Measure what works

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Social Media - Stanford Social E ASB (January 2010)

  • 2.
  • 3. 13 Digests Worldwide (Paris, Tokyo, NYC, Toronto, etc)
  • 6.
  • 7. Big Picture: Use Metrics TEDxSV = bit.ly, pieces of content, FB fans, RT’s, etc [Startup Digest] = Subscribers, Conversion Rate, additional cities, open-rate, etc Why? Motivation, Baselines, Goals, Continuous updates
  • 8. Big Picture: Leading TEDxSV = Execution vs. Leading, Inspire Ideas and Updates [Startup Digest] = Distributed Curators, Consolidated effort Why? Distrusted reach beyond yourself, get others to take action, scale, commitment
  • 9. ToolBox: Your Levers Type of Content: Announcements, news, community driven, etc Channels: Facebook, Twitter, YouTube, UStream, etc Flow: Content generation and syndication Process-itize: Bite Size Chunks
  • 10. Practical Tactics: Package Participation
  • 11. Practical Tactics: Email Updates 1x – 2x a week Use metrics, give specific ideas, generate content, ask for feedback/ideas back Learn from participants – Measure what works
  • 12.
  • 13. Keep pushing for higher and higher goals
  • 14.
  • 15. How do you initially acquire users? What twitter apps do you use? Questions? Contact: chris.r.mccann@gmail.com @cmccann7 What are some success metrics? What’s the difference between Twitter and Facebook? Why is email still important? What is bit.ly? How can I get press to write about me? What’s the first thing to get started? What’s the difference between a facebook group and page? Who do you use for your mailing list? What do you mean cross promote? Why is twitter so important?