Social Media Marketing Tips

Social Media Marketing

How Can I Use YouTube, LinkedIn
YouTube LinkedIn,
Facebook, Squidoo and Others to
Promote my Auction

By Cris Canning CMP

Keep an open mind
p p

In times of change
change,
learners inherit the earth
while the learned find themselves
wonderfully prepared for a
world th t no l
ld that longer exists.
i t

Eric Hoffer

(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink

What’s new about 2.0?

1.0
1 0 – one-way and i t
d interruptive,
ti
controlled by the corporation

2.0 interactive,
2 0 – interactive stimulates dialogue
dialogue,
controlled by the customer


Types of Marketing
Outbound Marketing Inbound Marketing
Telemarketing
T l k ti SEO / SEM
Trade Shows Blogging
Direct M k ti
Di t Marketing Social M di
S i l Media
Email Blasts RSS
Print Ad
P i t Ads Free tools / Trials
F t l Ti l
TV/Radio Ads Public Relations


Why Should You Use It?
y


What is Social Media ?

Any communications format where the
users publish the content
content.

Social media marketing
is
inbound marketing.


Social Media Marketing
g

It helps increase your search
engine optimization (SEO)
i ti i ti
It helps promote your blog
It is permission centric


Blogs


Blogs by Email


Blog Directory - Technorati


Microblogging - Twitter
gg g


How Twitter Can Help
PR: Promote your event (before & during)
and build buzz
Find out what others are saying about your
company
Obtain real-time feedback (market research)
Market your experience to the industry
Connect with journalists
Find out what others are saying about your
company

Twitpics
Use Twitter to share pictures.
Log into Twitpics with you Twitter username
and password.
Click on “Upload Photo” and follow along.
You can also upload from y
p your p
phone.

Be sure to share pictures from this
conference. Email them to
nautoauctionasn.8466@twitpic.com

E-Zine - HTML

A good service provider is Constant Contact.

E-Zine - Text

If you are concerned about Blackberries, firewalls or international
recipients, go straight t t Text Pad is a program t keep them properly
i i t t i ht text. T t P d i to k th l
formatted.

Social Networking
g
“I’m 48 and I don’t understand this
Im don t
Social Networking stuff.”

Similar to a business
cocktail reception
Without the
With t th constraints
t i t
of time and space

Social Networking - Linkedin
g


Social Networking - Facebook
Why Should You Care about Facebook?
Over 120 million active users
Adding 250,000 new users daily since January
’07
4th most trafficked site
Most trafficked social media site
Top social search engine
More than 55,000 networks
More than half are outside college & fastest
growing d
i demographic i 25 years or older
hi is ld

Pages
g


Create a Business Page
g


Social Networking - Auttr
g


Photo sharing - flickr

Photo h ti
Ph t hosting sites make it easier f you t include photos.
it k i for to i l d h t

Tagging
gg g


Video Sharing - YouTube
g


Case Study: Will It Blend
y


Other Web 2.0 ideas
O 20
(for inbound marketing)


Free Forums


Participate in Q&A
p


Online Communities - Ning
g


Event Sites


Facebook Event Page
g


Public Relations 2.0


Send releases directly to your
target market.
News Aggregators & Social
Bookmarking
Article Marketing
A ti l M k ti
Distribution PR Web, PR Zoom
Online Press Room
Thought Leadership/Expertise

News Aggregators - Digg

It’s not always about making the front page of these sites but rather creating
multiple links to your blog and website
website.


Social Bookmarking – del.icio.us
g


Article Marketing
g


Resource Box

Visit http://www.TheInternetArticleGuy.com for
more leading edge tips and tools for writing
articles that bring you prospects publicity and
prospects,
profits. You can also subscribe to our monthly
Article Writing & Marketing Tips Newsletter You
are also invited to visit my Express-Start Article
Writing Program for more information on the next
article writing teleseminar.


Online Press Room


Teleclass

This can be a revenue source or “pink spoon.”

Webinar

This can be a revenue source or “pink spoon.”

Podcasts

Use audio “radio broadcasts” that can establish your expertise and be
downloaded free by your prospects.


Market Research

Stay abreast of what’s being said about you, your organization, your products
and those of your competitors.


Use Keywords & Phrases
y

Use the words that they use
What words will they use to find you?
Address their needs in all communications

How and where will th search?
H d h ill they h?
What media?


Keyword Search
y


Personas
A picture
Attributes/demographics
Personality
Profile/bio
Needs as a customer
Potential questions/concerns
Motivations
Stage in buying cycle
Trigger words

Sample Buyer Personas
p y

South by Analog Mainstream Freddy
Southwest Artie Mike Freeloader
Suzy


Get people involved
p p
The answer lies in engagement.
When people interact with each other
and you in a social environment they
y y
are already engaged with you – a
relationship is formed.
p
It may only be a small percentage
(varies by industry and demographics)
but they are the “influencers.”


Develop Content
p
What do you want them to believe?
y
Content should be specific to each
audience
Content is king
Features “tell” & Benefits “sell”
F t “t ll” B fit “ ll”
Facts “tell” & Stories “sell”
Thought Leadership
Editorial Plan

Brought to y by
g you y


Thank you
and
I’ll see you online.


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