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Consumer Motivation of Subcultures
1. Consumer Motivation of Subcultures Shaun DePorter Alex Kern Robert Sullivan Chris Mason Larry Masse
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12. Marketing Highlights Food and Beverages Sales of Hispanic food and beverages in the United States are growing rapidly, reaching $5.7 billion in 2006 and expected to reach $8.4 billion by 2011. In addition to the growing popularity of traditional Hispanic foods, there is a growing trend of Latino flavors being incorporated into mainstream food and beverage products to appeal to the general U.S. population.