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Consumer Motivation  of Subcultures Shaun DePorter Alex Kern Robert Sullivan Chris Mason Larry Masse
Motivation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamics Motivation  ,[object Object],[object Object],[object Object],[object Object]
Arousal of Motives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining “Hispanic” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hispanic Subcultures ,[object Object],[object Object],[object Object],[object Object]
Traits of Hispanic Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distinctions of Hispanics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hispanics in the U.S. ,[object Object],[object Object],[object Object],[object Object]
Marketing to Hispanics ,[object Object],[object Object],[object Object],[object Object]
Marketing Highlights Food and Beverages Sales of Hispanic food and beverages  in the United States are growing rapidly,  reaching $5.7 billion in 2006 and  expected to reach $8.4 billion by 2011.  In addition to the growing popularity of traditional Hispanic foods, there is a growing trend of Latino flavors being incorporated into mainstream food and beverage products to appeal to the general U.S. population.
African American  Market Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facts about the African Americans Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
African Americans  Teen Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
African American Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics African American Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Researching the African American Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Motivation  of Subcultures Thank You Any Questions or Comments?

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Consumer Motivation of Subcultures

  • 1. Consumer Motivation of Subcultures Shaun DePorter Alex Kern Robert Sullivan Chris Mason Larry Masse
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Marketing Highlights Food and Beverages Sales of Hispanic food and beverages in the United States are growing rapidly, reaching $5.7 billion in 2006 and expected to reach $8.4 billion by 2011. In addition to the growing popularity of traditional Hispanic foods, there is a growing trend of Latino flavors being incorporated into mainstream food and beverage products to appeal to the general U.S. population.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Consumer Motivation of Subcultures Thank You Any Questions or Comments?