This is a tutorial aimed at small business owners looking to expand their marketing presence. This slideshow explains how to effectively use Pinterest as a marketing tool for small businesses.

1. PROTOCOL FOR MANAGING
PINTEREST

2. RESOURCES

3. ABOUT PINTEREST
User

4. ABOUT PINTEREST

5. ABOUT PINTEREST

6. PINTEREST
• Pinterest is about organization.
• The goal of Pinterest is “to connect everyone in the world through the „things‟
they find interesting.”

7. WHAT IS A PIN?
• A pin is an image added onto Pinterest.
• A pin can link to another site, a video, or even a blog.
• A pin can also be uploaded from your computer.
• A pin should always link to the original source
of the information.
• Pins should be visually interesting.

8. GOOD VERSUS BAD PINS
Visually engaging and explains Visually engaging, but lacking
the content of the pin. in information.

9. HOW TO PIN: THREE WAYS
• Three easy ways to add a pin on Pinterest:
• 1. Add a pin using the “Pin it” button on your bookmark bar.
• 2. Upload a pin.
• 3. Occasionally, a site has a “Pin it” button integrated into the site,
allowing viewers to conveniently add pins to Pinterest.

10. HOW TO PIN: “PIN IT” BUTTON ON
BOOKMARK BAR
• It can come from a website using the „pin it‟ button („pin it‟ button is a link that
can be uploaded to your bookmark bar to allow for easy access to pinning so that
you do not have to constantly have a Pinterest web page running).

11. HOW TO PIN: UPLOAD A PIN
• When you are trying to add a pin, but you do not have a “pin it” button on your
computer or on the site, then
• 1. Go to Pinterest.com
• 2. Click the “Add +” button in the top right corner
• 3. Then, you can either add a pin, upload a pin, or create a board.
• Add a pin: Will ask for a URL. Once the URL is added click the
“Find Images” button which will look for pictures on the site as
the pin image. If Pinterest cannot find a usable picture, then you
can edit the pin and find an image on Google or on your computer
that is a suitable representation of your pin.
• Upload a pin: Will allow you to add a file from your computer (ie.
a picture or word document).
• Create A Board: Allows you to create a new board category for
your pins and also allows you to add other pinner to contribute to
your Pinterest board.

12. HOW TO PIN: PIN IT BUTTONS ON A SITE
• “Pin it” buttons on a site are available for the convenience of viewers.
• This button works in the same manner as the “Pin it” button on a bookmark bar.

13. WHAT IS A BOARD?
• A board is an organizational tool.
• For example: If you pin a lot of coupons them you can create a board called
„coupons‟. This board can hold all of the coupons in one central location so
that it is easier for you and your followers to find certain content.

14. WHAT DOES REPIN MEAN?
• “Repin” means that you are posting someone else‟s pin from their board and
organizing it on one of your boards.
• “Repin” is very similar to the “reblogging” or “sharing” features on other social
media outlets.
• When you or other users “Repin”, the original pinners get the credit for the pin.
They will be sent a message their image was repinned.

15. WHAT DOES „LIKING‟ A PIN MEAN?
• Liking a pin does not post the pin on your board.
• Liking a pin adds the image into a section on your profile page called the „Liked
Section‟.

16. REPIN VERSUS LIKING
• Repinning is usually a more preferred technique for adding content onto your
Pinterest account.
• Repinning allows you to pick a which board will be the most suitable
for repinned content.
• Liking allows you to add content quickly.
• Liking does not allow you to pin your content onto a specific
board, instead it goes to a Liked section.
• Liking is good for miscellaneous information. Miscellaneous
information can be anything that is still relevant to your interests, but
does not fit under any of your board categories.
• The downside to liking pins: When you like a pin, the pin does not go
to a place that is easily seen by other Pinterest users. In order for other
pinners to see your liked content they actually have to go to your
profile and select your liked section. Then they will see all of the
content you have liked, but in no particular order.

17. ADDING PRICE TAGS
• You can add a price tag to your product that you pin.
• Type a $ or £ symbol followed by the number amount in the description.

18. COMMENTING ON PINS
• Allows you to comment on other users‟ pins.
• Use the mouse to hover over a pin, then click “comment” button.
• You can then add a comment to the text box.
• To select a user that you would like to mention in your comment,
type “@” and then the user name (This is similar to the tagging
feature on other social media sites and is a great way to interact
and network with other Pinterest users).

19. THE PHILOSOPHY BEHIND PINTEREST
PINS
• Pinterest is like a corkboard. Everything is based off of pictures/images.
• The better the images are, the more people are willing to look at the actual link.
• You want high quality images that represent your pins.
• Do not overload your followers with content in a short period.
• At most add 5 pins a day.

20. THE PHILOSOPHY: PINTEREST IS NOT
AN ADVERTISEMENT
• Pinterest is not just an advertisement.
• Vary your pins.
• Do not only promote your brand.
• Do not upload the same type of content over and over.
• Keep your pins original and unique.
• Have approximately three pins in between pins that are about your
brand/product. Essentially for every one pin about your product
add three pins that do not promote your product.
• Make sure your pin does not link to spam and always make sure your pins have a
source.
• This helps your followers and other pinners to locate the
information they want to know quickly and easily.

21. THE PHILOSOPHY: DESCRIPTIVE
CAPTIONS
• Always write a descriptive caption about your pin. But do not write an essay.
• Your caption should be no more than 40 words in length.
• The captions do not have to be super formal, however do not use text language.
• You should be grammatically correct and conduct yourself in a professional
manner.
• Also add appropriate key words in your captions and wherever else possible.

22. HOW TO APPROACH PINTEREST TO ADD
MORE FOLLOWERS
• 1. Connect Pinterest with all other social media outlets.
• 2. Post interesting images for your pins.
• 3. Organization is key.
• 4. Network with others.
• 5. Have a source for your pins.
• 6. Write descriptive captions.
• 7. Post information that is relevant to your brand/product

23. FOLLOWERS: UTILIZING OTHER SOCIAL
MEDIA OUTLETS
• 1. Connect Pinterest with all other social media outlets.
• Facebook
• LinkedIn
• Twitter
• Tumblr
• Google+
• Your Website

24. FOLLOWERS: UNIQUE IMAGES
• 2. Post interesting images for your pins.

25. FOLLOWERS: ORGANIZATION
• 3. Organization is key.
• Your boards are supposed to help you organize.
• The number of boards you have is dependent on the amount of pins
you have.
• Use as many boards as necessary to organize your content
effectively.
• For example: If you have a lot of recipes such as
cupcakes, cookies, and cake, then put all of those onto
separate boards by food type.

26. FOLLOWERS: ORGANIZATION
EFFICIENCY
• Organization

27. FOLLOWERS: NETWORKING
• 4. Network with others.
• Comment and/or like other users content that is relevant to your
brand/product.
• This allows you to connect with other pinners who may be
interested in your brand/product.

28. FOLLOWERS: SOURCES AND LINKS
• 5. Have a source for your pins.
• The best thing about Pinterest is having the ability to find
information you are looking for in one central location.
• The sources of your pin are important so that you can find out more
information about a particular pin.

29. FOLLOWERS: CAPTIONS
• 6. Write descriptive captions.

30. FOLLOWERS: CONTENT SELECTIVITY
• 7. Post information that is relevant to your brand/product.
Post Information That is Relevant to
Your Brand/Products
Your Specific
Brand
20%
Entertainment/I
nformation
Relevant to
Your Product
80%

31. DO‟S OF PINTEREST
• DO connect Pinterest with your other social media outlets.
• DO pin relevant information about your product/brand on Pinterest.
• DO use unique as well as pertinent images for your pins.
• DO link your pin to the original source of the information.
• DO vary your pins. DO keep it original and unique.
• DO write descriptive captions.
• DO organize your Pinterest content. Utilize your boards and liked section as
organizational tools.
• DO interact with other users. This is a great networking tool.
Comment, Like, Repin, or Tag with other users. This will allow you to engage
with other Pinterest users.

32. DON‟T‟S OF PINTEREST
• DON‟T use images that have nothing to do with what your pin is actually
pertaining to.
• DON‟T use more than 40 words in your caption.
• DON‟T link your pin to spam.
• DON‟T overload your followers with content in a short period.
• DON‟T pin more than 5 pins a day.
• DON‟T exclusively advertise your brand. Pinterest is not one big advertisement
site. For every one pin about your product add three pins that do not promote
your product.