This action-packed webinar will teach you how to: + Increase your ranking in mobile search results + Target local buyers while they’re on the go + Convert more leads with mobile friendly design PLUS: Save time & get more done with Mobile Apps AND Discover… How do you stack up against your local competitors? A free website analysis shows you where your strong and where your not (including how mobile can benefit your current marketing). Get yours here: http://www.surefiresocial.com/visibility-report-sign-up-page/

2. Table of Contents
1. Mobile & Your Website
2. Mobile & Local
3. Mobile & Social
4. Mobile in Your Workflow
PLUS: How we can help with GeoJuice& Mobile Responsive Sites

3. ------Common Question------
How important is it for my site to be
mobile optimized?

4. ------Common Question------
What is the difference between
Mobile & Desktop design?

5. The Mobile Take Over
Analysts predict that mobile Internet use
will outgrow desktop Internet use by 2015
Almost 30% of
web traffic shown
came from site
visitors on mobile
devices
View of roofing client’s Google Analytics

6. More email is read on
mobile than on desktop.

7. Mobile & Your Website

9. Keep file sizes small so they don’t effect
site load time.
If you have large images…
compress them (you can use programs like
jpegtran or OptiPNG) – *25 bytes is the
minimum for creating any meaningful
impact)
To prevent site bounces:
• Minimize quantity of images and video 
both slow down your site
• Test your site on a mobile device
Use a basic photo editing program to
reduce files by:
 Cropping unnecessary space
 Reducing color depth to the lowest
acceptable level
 Removing image comments
Saving images using the best suited
format (pngs for most files, gifs for very
small images, &jpgs for photos)
Plan for Impatience: Say NO to…

10. Anatomy of a Mobile Landing Page:
• Big fonts for readability
• High Contrast so elements stand out
• Buttons/ Tappable Navigation Elements
• Contact information
• Click-to-Call # (mobile visitors are already on a
phone – make it easy for them to call)
• Map to your location
• Social buttons
Call to Action!
Landing Page Formatting: Simplicity Rules
Above All:
Include an
opportunity to
convert site visitors
into leads!

11. Keep content concise
 Emphasize Visual Content: (eg. images, banners, videos)
 Use clean, streamlined text layouts for written content
 Headlines Matter: Make Them Compelling
 Central Ideas of content should come across after a quick skim
 Don’t forget….Social Proof!
Interior Pages: Bite Size Content

12. A few specifics
Sizes:
• Set body copy to at least 14pts
• Set headlines to 22pts
• Screen width: maximum width of 640px so content scales to the device
(especially a problem withAndroid)
Page/Email Layouts:
• Use single column layout
• Keep CTA’s near the top of your page content
Usability:
• Remove content that requires plug-ins or flash
• Include the option to see the desktop version of your website
A few specifics

13. • To Research Your Company:
Testimonials, social proof, business background & services
• To Access Important Information:
Your location, contact number, contact email addresses
• To Ask questions
• Educational Content & Entertainment:
Video, images, short articles/blogs
Bottom Line:
Think about why people visit your website on a mobile device
& help them get to the content/information they want
What mobile viewers want from your site

14. DON’TDO

15. Mobile ResponsiveVS. Mobile Optimized
Responsive Optimized
What is it? Mobile responsive code is built
into your website. It automatically
adjusts site content so it fits an
array of devices.
A copy of your website that
iscustomized specifically for
mobile.
Search •Preferred by Google
•Preserves your canonical URL
•Mobile URL’s will not add to your
website SEO
Maintenance/
Cost
Typically requires a site redesign •Maintained separately from your
desktop website. Updates must be
individually added to each sites.
•Potentially cheaper in the short
term, but may require extra work to
adapt to devices as they change
over time.
Speed Adaptive – customized to your
website to show specific content
to visitors on different devices
Fast because it’s designed for
mobile
Additional Shows your complete desktop site Does not accommodate tablets,
set desktop version as preference
for tablets.

16. Testing for Mobile Sites
① Setup Google Analytics
② Examine areas with high bounce rates, especially those that
get lots of site traffic
③ Check which pages visitors land on when they select the full
desktop version (Use: Behavior Flow Report or Events.)
④ Speed up slow pages: Identify slow pages in Analytics (Use:
site speed reports (page load times), page timings reports
(individual page performance), & user timings report (shows
how individual page elements perform)

17. Mobile search is location sensitive:
• List your business in mobile directories to put your business “on the mobile
map.” (including Yelp, Google Places, Google Maps, Mapquest, City Search)
• Run localized pay-per-click ads
• Run ads on FourSquare and/or Yelp Mobile Apps (after you claim your
business on both)
• Optimize your desktop website for local SEO
Mobile & Local

18. Explosion of Local Search

19. Consumers are Searching Locally

21. Mobile & Social

24. The Status Quo
Current Situation: People, especially those searching
locally on their smart phones are more likely to use
businesses with social media accounts
Action Plan: Create compact, actionable content for your
social accounts to engage mobile-users

25. Tips:
Shorten your links
 Have single focus posts
 Use lots of visual content
 Produce content for mobile social platforms
(ex. vine videos, images for instagram)
 Utilize mobile map and check-in technology (ex.
foursquare)
 Use crowd-sourced content (ex. Ask customers to send
photos of them with a completed project)
Social Mobile Posts

26. Take Advantage of Video:
 Create product videos to show how your product works
 Create a video introduction to your business
40% of YouTube's
global
watch time is on mobile
Source: Youtube
1 year ago it was 25%
2 years ago it was 6%
Mobile video use is GROWING

27. Make sure you have reviews on Facebook- they are the 2nd thing you see when
you visit a Business Page &help build consumer confidence in your business.
 Always keep your Facebook Business Page information complete and up-to-
date, so users can get in contact with you.
1 in every 3 new page “likes” occur via mobile
(source: The State of Mobile Benchmark, Adobe Digital Index)
91% of local searchers say they use Facebook to
find local businesses online (Local Search Usage Study, comScore and Localeze, 2012)
Facebook on Mobile

28. What is it?
If you have the Facebook Mobile App on your smart phone you
have Nearby (Select “more” button in lower right corner to see
it).
What does it do?
Nearby enables users to search for businesses by
category, business name, and location & see what’s close by
on a map.
*It also shows users what nearby businesses their FB friends
likeClaim your business to allow checkins:
1. Change your businesses category to Local Business
2. Add your address to your page
3. Update your business hours & contact info
4. Check the box next to “Show map, check-ins and star
ratings on the Page”
5. Save Changes & Test It
Facebook Nearby

29. Mobile in Your Workflow

30. Productivity Enhancing Apps
When you’re away from the desk, Apps help you get the job
done:
Common work tasks mobile helps with:
• Delivering contracts
• Modify social profiles & post content on the go
• Add contact to your database
• Maintain your office calendar & schedule appointments
• Document completed projects
• Log and update job statuses

31. How we can help with GeoJuice
&
Mobile Responsive Sites

32. Check-in from the client’s home in seconds
 Users can snap a picture
and type a quick
message, and check-in from
each client location straight
from their smart phone
 Automatically tagged with
their location
 Automatically uploaded to
the right geo-landing page
 Option to cross-post to
Facebook and Twitter
iOS Android

33. Powering Strong Local Landing Pages
 Check-ins, photos and reviews from the
mobile app flow automatically to pages on
your site custom built to draw attention to
the specific cities you serve, amplifying
your brand for your most important
services and service areas.
 You also get an interactive heat-map for
each service city, showing the general
location of your jobs, and recent
reviews, in each of your service areas.

34. Request a review at the point of service
 Request a review by text or
email, from the home
 Clients responds from their
own computer, tablet, or
smart phone
 Clients respond with a four
star or better rating 40% of
the time when the service
provider makes the request
personally, right away

35. Location Data Management Services
Manually review data, enhance data content and identify/fix duplicate
listings
Submit the enhanced data to the top 20 search portals / directories;
claim listings for top directories
Syndicate the enhanced data to Acxiom, InfoGroup,Factual, and
NeustarLocaleze
Create a dashboard that shows current status of and links to live listings
1
4
3
2

36. Location Data Management Services
Local Landing Page Claimed Profiles Syndication Transparent Reporting
1 432

37. Summing it Up!
1. Reduce website content & test it on a mobile device
2. Minimize file sizes to speed up your mobile site and
prevent site bounces
3. Update your website and social profiles to reflect your
location
4. Create content to engage mobile users on social apps
5. Uses apps to increase your productivity
6. + Try out GeoJuice

38. Talk to Us
Chris Marentis is the Founder and
CEO of Surefire Social. With over 25
years of experience leading traditional
and interactive marketing
businesses, Chris is a leader in
helping businesses use new
technology to enable dramatic growth.
Need help or want to find out more?
Come see us to get your FREE Online
Visibility Checkup now at
www.surefiresocial.com
or call 888-804-8685

39. Who is Surefire Social?
Surefire Social delivers personal, comprehensive strategies
for effective local Internet marketing. www.surefiresocial.com
To learn more about our Mobile Marketing,
visit us @www.surefiresocial.com/marketing-solutions