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Museums And The Web 2008

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Chris Alexander
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San Jose Museum of Art Beyond launch: Museum videos on YouTube 1
SJMA YouTube History •Started February 2006 •Since launch there have been 75,936 views of 71 videos •First video was for ballpoint pen artist Il Lee •Holistic approach: podcast, YouTube, in gallery tours via iPods •All videos created in-house by a team of two •Has been used mostly for interpretation and exhibition previews 2
Viral Marketing •Il Lee was most successful video •Coming up on 20,000 views •One blogger responsible for views: kottke.org •Stats tracking software pointed showed hits to our site from his •Picked up by other bloggers and started spreading 3
Museums And The Web 2008
Museums And The Web 2008
Museums And The Web 2008
Museums And The Web 2008

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Museums And The Web 2008

  • 1. San Jose Museum of Art Beyond launch: Museum videos on YouTube 1
  • 2. SJMA YouTube History •Started February 2006 •Since launch there have been 75,936 views of 71 videos •First video was for ballpoint pen artist Il Lee •Holistic approach: podcast, YouTube, in gallery tours via iPods •All videos created in-house by a team of two •Has been used mostly for interpretation and exhibition previews 2
  • 3. Viral Marketing •Il Lee was most successful video •Coming up on 20,000 views •One blogger responsible for views: kottke.org •Stats tracking software pointed showed hits to our site from his •Picked up by other bloggers and started spreading 3