Jourdesmarques2010-savoir-a-qui-on-s'adresse-Orange
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Savoir a qui on s'adresse - presentation d'Orange Moldova
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Jourdesmarques2010-savoir-a-qui-on-s'adresse-Orange
- 1. brand induction. France Telecom Group restricted.
- 2. salut brand induction. France Telecom Group restricted.
- 5. It is not only communication brands help us choose they add value they bring focus
- 6. It is not only communication they help us choose they provide focus they bring resilient loyalty they create value $14 bn
- 10. C’est qui… « tous »?
- 13. Lectures
- 20. Pavel and Cleopatra Stratan, famous moldovan singers, made… … the 1st commercial mobile call in HD voice
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Notas do Editor
- presentation title Yes Orange. Great.
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- presentation title We live in a world of increasing choice. Indeed in some countries there is so much choice that brands have become the key criteria in deciding what to buy. Even in business decision makers are sometimes overwhelmed and what they’re going for is the ‘well known’ - the trusted. Photograph by lyzadanger Having a recognisable brand really helps.
- Astăzi, şi oamenii pot deveni brand-uri… Chiar daca greşesc uneori, brand-urile puternice sunt iertate. Gândiţi-vă la lovitura faimoasă a lui Zinedine Zidane , la 2006 World Cup. În pofida efectului negativ pe care l-a avut asupra echipei franceze de fotbal, Zidane a fost iertat şi brand-ul său a rămas aproape intact. People can be brands nowadays too… Strong brands will even be forgiven when they make occasional mistakes. Think about Zinedine Zidane ’s infamous head butt at the 2006 World Cup. Despite the negative effect it had on the French football team, Zidane was forgiven for his actions, and his brand remained relatively undamaged. Brands cannot consistently let people down though Can you think of an experience you’ ve had of a brand where you’ ve been let down?
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