This document summarizes internet search trends from June 2011 to June 2012. It found that searches relating to the UK budget, including terms like "budget", "child benefit", and "stamp duty" spiked around the time of budget announcements. Searches for politicians and public figures like Gary Speed and Liam Fox increased when they were in the news. The document also examines unusual search queries submitted to news websites to show the stories behind the data.

1. The Truth Behind 2.5 Million Searches:
Reality TV, Politicians & Death
© 2007-2012 Roland Dunn

2. One Year: 11th June 2011 to 9th June 2012
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3. One Year: 11th June 2011 to 9th June 2012
Queen’s Gary Speed
Budget Speech
Riots Liam Fox Euro 2012
© 2007-2012 Roland Dunn

4. Clusters of “budget” Related Search Queries
Budget 2012
Budget & Tax
Budget Calculator Budget & Pensioners Budget & Car Tax
Credits
budget calculator budget tax credits
budget calculator uk budget child tax credit
budget changes to tax
the budget calculator What the Budget credits
budget calculater Budget & Stamp Duty
budget tax calculator Means to Me the budget and tax
credits
budget calcualtor
tax budget calculator tax credits budget
budget calculator the budget tax credits
budget stamp duty child tax credit budget
2011 stamp duty budget what the budget means to me budgetand child tax
budget and stamp duty what does the budget mean to me credit
the budget stamp duty what does the budget mean for me
15% stamp duty budget budget what it means to me
budget avoid paying stamp duty
budget fist time buyers stamp duty
land tax
budget changes to stamp duty
© 2007-2012 Roland Dunn

5. Clusters of “child benefit” Related Search Queries
Child Benefit
Child Benefit
Child Benefit Changes Child Benefit for those
Child Benefit Cuts and the Self
& Rethink Not Married
Employed
Child Benefit Parent Child Benefit for
Trap Higher Rate Tax Payers
© 2007-2012 Roland Dunn

6. “child benefit” v “budget”:
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7. “child benefit” v “budget”:
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9. © 2007-2012 Roland Dunn

10. Search Clusters
Stories behind the news, not just data & facts
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15. HABITAT Notts Forest CROYDON
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19. "ancien regime nobles on back of peasants“
Real Search Queries to the Daily Mail:
"how do educated women decide to have children?“
"how to sew on arms to top“
And finally:
"is neil armstrong muslim“
© 2007-2012 Roland Dunn

20. "ancien regime nobles on back of peasants“
Real Search Queries to the Daily Mail:
"how do educated women decide to have children?“
"how to sew on arms to top“
And finally:
"is neil armstrong muslim“
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© 2007-2012 Roland Dunn