SlideShare uma empresa Scribd logo
1 de 20
Baixar para ler offline
How to Use PR and the Media to
Get More Exposure for Your
Counselling Practice
Hosted by Clinton Power,
Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
What is PR?
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
A Typical PR Strategy
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Where do you start?
•Who are you target audiences and how do you find them?
•What are your tactics to connect with them?
Where do you start?
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•What are you trying to achieve?
•What is the result you want?
•What are you trying to communicate?
Your target audience
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Who are they and where do they hang out?
•What type of media do they consume?
•What do they watch, listen to or read?
•Where are they online?
What’s newsworthy?
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
For general news
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Timing
•Significance
•Proximity
•Prominence
•Human interest
Media angles
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Interesting psychology stats
•Human interest relating to mental
health
•Addition of new staff members to
your practice
•Important business milestones in
your company
•Evergreen mental health stories that
are always relevant
To make the news…
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Read the news- world and local
•Read psychotherapy and counselling journals
•Follow the media in general
Media pitch
•A specific idea that you ‘pitch’ to a journalist
•Be targeted and have an interesting angle
•Make it personal
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Media channels
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Newspapers
•Radio
•TV
•Online magazines
•Blogger
Media releases
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Media interviews
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Editorials
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•What is an editorial?
•Why do them?
Public speaking
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Online PR
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Blogs
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Social Media
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
Summary
www.AustraliaCounselling.com.au
COPYRIGHT © 2013
•Always think about your strategy
•Follow the golden rules of PR
•Check out these resources:
•Cpcommunications.com.au
•Publicrelationssydney.com.au
•Sourcebottle.com.au
Marketing Q & A
www.AustraliaCounselling.com.au
COPYRIGHT © 2013

Mais conteúdo relacionado

Destaque

Cognitive Psychology Nicole Conner
Cognitive Psychology Nicole ConnerCognitive Psychology Nicole Conner
Cognitive Psychology Nicole Connernicoleconner
 
Budgeting In Public Relations
Budgeting In Public RelationsBudgeting In Public Relations
Budgeting In Public RelationsStephan Dahl
 
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...nationalstressclinic
 
psychosocial rehabilitation of psychiatric patients
psychosocial rehabilitation of psychiatric patientspsychosocial rehabilitation of psychiatric patients
psychosocial rehabilitation of psychiatric patientsSnigdha Samantray
 
Trabajo de tegnología
Trabajo de tegnologíaTrabajo de tegnología
Trabajo de tegnologíaverooniikaa
 
Benedicto16 oracion(36)3pablo
Benedicto16 oracion(36)3pabloBenedicto16 oracion(36)3pablo
Benedicto16 oracion(36)3pabloemilioperucha
 
Manejo y cuidado del computador pórtatil
Manejo y cuidado del computador pórtatilManejo y cuidado del computador pórtatil
Manejo y cuidado del computador pórtatilverooniikaa
 
Curso Herramientas 2.0
Curso Herramientas 2.0Curso Herramientas 2.0
Curso Herramientas 2.0Techi Ramos
 
Net capitulo I - fundamentos
Net   capitulo I - fundamentosNet   capitulo I - fundamentos
Net capitulo I - fundamentosredtacna
 
Miguel duhalt krauss Administración
Miguel duhalt krauss AdministraciónMiguel duhalt krauss Administración
Miguel duhalt krauss AdministraciónJessica Colin
 

Destaque (15)

Cognitive Psychology Nicole Conner
Cognitive Psychology Nicole ConnerCognitive Psychology Nicole Conner
Cognitive Psychology Nicole Conner
 
Working with Bloggers
Working with BloggersWorking with Bloggers
Working with Bloggers
 
Budgeting In Public Relations
Budgeting In Public RelationsBudgeting In Public Relations
Budgeting In Public Relations
 
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...
Stress, Anxiety & Depression: How to Diagnose the Symptoms and Improve Your M...
 
psychosocial rehabilitation of psychiatric patients
psychosocial rehabilitation of psychiatric patientspsychosocial rehabilitation of psychiatric patients
psychosocial rehabilitation of psychiatric patients
 
Infinito presentación
Infinito presentaciónInfinito presentación
Infinito presentación
 
Models de finançament que integren l’atenció sanitària.
Models de finançament que integren l’atenció sanitària.Models de finançament que integren l’atenció sanitària.
Models de finançament que integren l’atenció sanitària.
 
Trabajo de tegnología
Trabajo de tegnologíaTrabajo de tegnología
Trabajo de tegnología
 
Benedicto16 oracion(36)3pablo
Benedicto16 oracion(36)3pabloBenedicto16 oracion(36)3pablo
Benedicto16 oracion(36)3pablo
 
Manejo y cuidado del computador pórtatil
Manejo y cuidado del computador pórtatilManejo y cuidado del computador pórtatil
Manejo y cuidado del computador pórtatil
 
Curso Herramientas 2.0
Curso Herramientas 2.0Curso Herramientas 2.0
Curso Herramientas 2.0
 
Canal Salut
Canal SalutCanal Salut
Canal Salut
 
Net capitulo I - fundamentos
Net   capitulo I - fundamentosNet   capitulo I - fundamentos
Net capitulo I - fundamentos
 
Miguel duhalt krauss Administración
Miguel duhalt krauss AdministraciónMiguel duhalt krauss Administración
Miguel duhalt krauss Administración
 
Nuevo orden post guerra
Nuevo orden post guerraNuevo orden post guerra
Nuevo orden post guerra
 

Semelhante a How to use PR and the Media to get More Exposure for Your Counselling Business

Making Social Media Work for You
Making Social Media Work for You Making Social Media Work for You
Making Social Media Work for You Angela Connor
 
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...natematias
 
Tweeting from the top
Tweeting from the topTweeting from the top
Tweeting from the topCharityComms
 
Social Media Best Practices Property Management and Apartment Marketing Profe...
Social Media Best Practices Property Management and Apartment Marketing Profe...Social Media Best Practices Property Management and Apartment Marketing Profe...
Social Media Best Practices Property Management and Apartment Marketing Profe...CharityHisle
 
Morning Session on Social Media
Morning Session on Social MediaMorning Session on Social Media
Morning Session on Social MediaDr. Jim Humphries
 
Holm the smp conf social media class 11612
Holm the smp conf social media class 11612Holm the smp conf social media class 11612
Holm the smp conf social media class 11612Head of Lettuce Media
 
Social Media and Your Marketing Mix
Social Media and Your Marketing MixSocial Media and Your Marketing Mix
Social Media and Your Marketing MixAngela Connor
 
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech EmployersRally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech EmployersRally Recruitment Marketing
 
Presentation of Case Study
Presentation of Case StudyPresentation of Case Study
Presentation of Case StudyShelby Lucier
 
Using Social Media to Market your services - ACS Community Symposium - Laila ...
Using Social Media to Market your services - ACS Community Symposium - Laila ...Using Social Media to Market your services - ACS Community Symposium - Laila ...
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
 
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...TBEX
 
Whose Brand is it Anyway?
Whose Brand is it Anyway?Whose Brand is it Anyway?
Whose Brand is it Anyway?Angela Connor
 
2010 Original BootCamp Social Media
2010 Original BootCamp Social Media2010 Original BootCamp Social Media
2010 Original BootCamp Social MediaJustin Tamsett
 
Aca healthcare options for 2013 public by michael chapman 073113 slideshare
Aca healthcare options for 2013 public by michael chapman 073113   slideshareAca healthcare options for 2013 public by michael chapman 073113   slideshare
Aca healthcare options for 2013 public by michael chapman 073113 slideshareMichael Chapman
 
Introducing Information Coalition
Introducing Information CoalitionIntroducing Information Coalition
Introducing Information CoalitionNick Inglis
 

Semelhante a How to use PR and the Media to get More Exposure for Your Counselling Business (20)

Social media for leaders
Social media for leadersSocial media for leaders
Social media for leaders
 
PR Rotary - Dr. Ahmed Taher
PR Rotary - Dr. Ahmed Taher�PR Rotary - Dr. Ahmed Taher�
PR Rotary - Dr. Ahmed Taher
 
Making Social Media Work for You
Making Social Media Work for You Making Social Media Work for You
Making Social Media Work for You
 
Own the Business You Are In
Own the Business You Are InOwn the Business You Are In
Own the Business You Are In
 
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...
Oliver Hauser on the Behavioural Insights Team, a talk at the Berkman Center ...
 
Spectrum Team & Culture Slide Deck
Spectrum Team & Culture Slide DeckSpectrum Team & Culture Slide Deck
Spectrum Team & Culture Slide Deck
 
Tweeting from the top
Tweeting from the topTweeting from the top
Tweeting from the top
 
Social Media Best Practices Property Management and Apartment Marketing Profe...
Social Media Best Practices Property Management and Apartment Marketing Profe...Social Media Best Practices Property Management and Apartment Marketing Profe...
Social Media Best Practices Property Management and Apartment Marketing Profe...
 
Morning Session on Social Media
Morning Session on Social MediaMorning Session on Social Media
Morning Session on Social Media
 
Holm the smp conf social media class 11612
Holm the smp conf social media class 11612Holm the smp conf social media class 11612
Holm the smp conf social media class 11612
 
Social Media and Your Marketing Mix
Social Media and Your Marketing MixSocial Media and Your Marketing Mix
Social Media and Your Marketing Mix
 
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech EmployersRally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
Rally Webinar: Recruiting Tech & Digital Talent for Non-Tech Employers
 
Presentation of Case Study
Presentation of Case StudyPresentation of Case Study
Presentation of Case Study
 
Using Social Media to Market your services - ACS Community Symposium - Laila ...
Using Social Media to Market your services - ACS Community Symposium - Laila ...Using Social Media to Market your services - ACS Community Symposium - Laila ...
Using Social Media to Market your services - ACS Community Symposium - Laila ...
 
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...
 
Whose Brand is it Anyway?
Whose Brand is it Anyway?Whose Brand is it Anyway?
Whose Brand is it Anyway?
 
2010 Original BootCamp Social Media
2010 Original BootCamp Social Media2010 Original BootCamp Social Media
2010 Original BootCamp Social Media
 
Aca healthcare options for 2013 public by michael chapman 073113 slideshare
Aca healthcare options for 2013 public by michael chapman 073113   slideshareAca healthcare options for 2013 public by michael chapman 073113   slideshare
Aca healthcare options for 2013 public by michael chapman 073113 slideshare
 
S.t.a.r. initiative 2013 review
S.t.a.r. initiative 2013 reviewS.t.a.r. initiative 2013 review
S.t.a.r. initiative 2013 review
 
Introducing Information Coalition
Introducing Information CoalitionIntroducing Information Coalition
Introducing Information Coalition
 

Último

Pregnacny, Parturition, and Lactation.pdf
Pregnacny, Parturition, and Lactation.pdfPregnacny, Parturition, and Lactation.pdf
Pregnacny, Parturition, and Lactation.pdfMedicoseAcademics
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024EwoutSteyerberg1
 
MedMatch: Your Health, Our Mission. Pitch deck.
MedMatch: Your Health, Our Mission. Pitch deck.MedMatch: Your Health, Our Mission. Pitch deck.
MedMatch: Your Health, Our Mission. Pitch deck.whalesdesign
 
Female Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyFemale Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyMedicoseAcademics
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.aarjukhadka22
 
Male Infertility Panel Discussion by Dr Sujoy Dasgupta
Male Infertility Panel Discussion by Dr Sujoy DasguptaMale Infertility Panel Discussion by Dr Sujoy Dasgupta
Male Infertility Panel Discussion by Dr Sujoy DasguptaSujoy Dasgupta
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfHongBiThi1
 
General_Studies_Presentation_Health_and_Wellbeing
General_Studies_Presentation_Health_and_WellbeingGeneral_Studies_Presentation_Health_and_Wellbeing
General_Studies_Presentation_Health_and_WellbeingAnonymous
 
BENIGN BREAST DISEASE
BENIGN BREAST DISEASE BENIGN BREAST DISEASE
BENIGN BREAST DISEASE Mamatha Lakka
 
CPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentCPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentsaileshpanda05
 
High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)kishan singh tomar
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisSujoy Dasgupta
 
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...bkling
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptxWINCY THIRUMURUGAN
 
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationPhysiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationMedicoseAcademics
 
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...Ganesan Yogananthem
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets barmohitRahangdale
 
Using Data Visualization in Public Health Communications
Using Data Visualization in Public Health CommunicationsUsing Data Visualization in Public Health Communications
Using Data Visualization in Public Health Communicationskatiequigley33
 
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdf
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdfSGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdf
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdfHongBiThi1
 
Basic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxBasic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxkomalt2001
 

Último (20)

Pregnacny, Parturition, and Lactation.pdf
Pregnacny, Parturition, and Lactation.pdfPregnacny, Parturition, and Lactation.pdf
Pregnacny, Parturition, and Lactation.pdf
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024
 
MedMatch: Your Health, Our Mission. Pitch deck.
MedMatch: Your Health, Our Mission. Pitch deck.MedMatch: Your Health, Our Mission. Pitch deck.
MedMatch: Your Health, Our Mission. Pitch deck.
 
Female Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyFemale Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before Pregnancy
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
 
Male Infertility Panel Discussion by Dr Sujoy Dasgupta
Male Infertility Panel Discussion by Dr Sujoy DasguptaMale Infertility Panel Discussion by Dr Sujoy Dasgupta
Male Infertility Panel Discussion by Dr Sujoy Dasgupta
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
 
General_Studies_Presentation_Health_and_Wellbeing
General_Studies_Presentation_Health_and_WellbeingGeneral_Studies_Presentation_Health_and_Wellbeing
General_Studies_Presentation_Health_and_Wellbeing
 
BENIGN BREAST DISEASE
BENIGN BREAST DISEASE BENIGN BREAST DISEASE
BENIGN BREAST DISEASE
 
CPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentCPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing student
 
High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosis
 
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...
Moving Forward After Uterine Cancer Treatment: Surveillance Strategies, Testi...
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
 
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxationPhysiology of Smooth Muscles -Mechanics of contraction and relaxation
Physiology of Smooth Muscles -Mechanics of contraction and relaxation
 
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets bar
 
Using Data Visualization in Public Health Communications
Using Data Visualization in Public Health CommunicationsUsing Data Visualization in Public Health Communications
Using Data Visualization in Public Health Communications
 
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdf
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdfSGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdf
SGK LEUKEMIA KINH DÒNG BẠCH CÂU HẠT HAY.pdf
 
Basic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxBasic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptx
 

How to use PR and the Media to get More Exposure for Your Counselling Business

Notas do Editor

  1. -here’s me with my trainer Dr Michael Reed and colleague in final year of Gestalt -6 years of training- not one class on marketing -I was working for a large national relationship counselling service being paid small amount and having clients paying $150 an hour -out of frustration I left to go out on my own -had another job to keep myself going -created beautiful website- all about me -got business cards, rented a room and waited expecting clients to come through the door -clients didn’t come- I was struggling to make a living from clients- 2 or 3 a week, very inconsistent -realised I knew nothing about marketing- I had no goals, plan or strategy -decided I had to learn- hired marketing coach, educated myself- did marketing workshops, courses, studied copywriting, researched internet -discovered I had a passion for this, which helped, but I actually started to enjoy marketing -my passion was online marketing and I learned how to create website and write copy that got more conversions and my website ranked higher -now 99% of my business comes from Google- I have an associate -I created Australia Counselling and wanted to teach others how to do what I did
  2. Identify: What makes you happy? What are you passionate about? What are your skills and experience? Where do you do your best work? -this all informs your niche later on
  3. intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “ Do they know that they need it?” “ Would they say they need it?” “ Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
  4. -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
  5. Who to send it to How to send it How to follow up Lead times for radio TV and print Online media release distribution